Jeanne M. Helmar

CETERA INVESTMENT ADVISERS

LANSDALE, PA 19446

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CRD#: 5047678

Professional summary

Jeanne M Helmar, CFP®, who also goes by Jeanne M Rogovin, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Lansdale, Pennsylvania and CETERA WEALTH SERVICES, LLC located in Lansdale, Pennsylvania.

Jeanne is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2006. Jeanne has worked at 6 firms and has passed the Series 66, SIE and Series 7 exams.

Aliases

Jeanne M Rogovin

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Jeanne M Helmar's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2019

Experience

Current

September 5, 2025 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 1816 West Point Pike Suite 122, Lansdale, PA 19446

RIA

CRD#: 105644

LANSDALE, PA

Current

September 5, 2025 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 1816 West Point Pike Suite 122, Lansdale, PA 19446

CRD#: 13572

Lansdale, PA

Past

October 28, 2014 - September 5, 2025

AVANTAX ADVISORY SERVICES

RIA

CRD#: 104556

Lansdale, PA

Past

October 28, 2014 - September 5, 2025

AVANTAX INVESTMENT SERVICES, INC.

CRD#: 13686

Lansdale, PA

Past

September 27, 2013 - May 9, 2014

AVANTAX ADVISORY SERVICES

RIA

CRD#: 104556

SCHWENKSVILLE, PA

Past

September 27, 2013 - May 9, 2014

AVANTAX INVESTMENT SERVICES, INC.

CRD#: 13686

LOWER GWYNEDD, PA

Past

December 2, 2010 - April 9, 2013

CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.

RIA

CRD#: 134139

HARLEYSVILLE, PA

Past

December 2, 2010 - April 9, 2013

CAMBRIDGE INVESTMENT RESEARCH, INC.

CRD#: 39543

HARLEYSVILLE, PA

Past

January 25, 2007 - December 6, 2010

AVANTAX ADVISORY SERVICES

RIA

CRD#: 104556

HARLEYSVILLE, PA

Past

July 3, 2006 - December 6, 2010

AVANTAX INVESTMENT SERVICES, INC.

CRD#: 13686

HARLEYSVILLE, PA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(9/5/2025)

Delaware
(9/5/2025)

District of Columbia
(9/5/2025)

Florida
(9/5/2025)

Georgia
(9/5/2025)

Maryland
(9/5/2025)

New Hampshire
(9/5/2025)

New Jersey
(9/5/2025)

New York
(9/5/2025)

Ohio
(9/5/2025)

Pennsylvania
(9/5/2025)

IAR

Pennsylvania
(9/5/2025)

South Carolina
(9/5/2025)

Texas
(9/5/2025)

IAR

Texas
(9/5/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 11/11/2006

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 6/30/2006

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Jeanne M. Helmar

Professional summary

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Jeanne M Helmar's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA WEALTH SERVICES, LLC

AVANTAX ADVISORY SERVICES

AVANTAX INVESTMENT SERVICES, INC.

AVANTAX ADVISORY SERVICES

AVANTAX INVESTMENT SERVICES, INC.

CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.

CAMBRIDGE INVESTMENT RESEARCH, INC.

AVANTAX ADVISORY SERVICES

AVANTAX INVESTMENT SERVICES, INC.

Primary Firm SEC Registration

CETERA INVESTMENT ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 11/11/2006

SIE

Date: 10/1/2018

Series 7

Date: 6/30/2006

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

Contact information

SEC notice filing (53 States and Territories)

Documents

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CETERA INVESTMENT ADVISERS LLC

TRUST BUT VERIFY

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