Brian D. Ruff

BANKERS LIFE ADVISORY SERVICES

LOVELAND, CO 80537

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CRD#: 6924722

Professional summary

Brian Daniel Ruff, who also goes by Brian Ruff, is a registered financial advisor currently at BANKERS LIFE ADVISORY SERVICES, INC. located in Loveland, Colorado and BANKERS LIFE SECURITIES, INC. located in Loveland, Colorado.

Brian is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2018. Brian has worked at 7 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Brian Ruff

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

05/18/2022 - No Business Name -Investment Related - Home Based - Real Estate Rental - Sole owner- Start Date- 1/1/2008 - 8 Hours Per Month/ 0 Hours During Securities Trading Insurance Agent: I am a 1099 agent for Bankers Life and Casualty Company (BLC). As a BLC agent, I am also appointed with KFA through BLC which allows agents to write business for Medicare Supplement, Annuity and Equity Indexed annuity insurance products, life insurance, health and LTC.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Brian Daniel Ruff's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

May 21, 2025 - Present

BANKERS LIFE ADVISORY SERVICES, INC.

Office #1: 200 E 7th Street #203, Loveland, CO 80537

RIA

CRD#: 281285

LOVELAND, CO

Current

May 22, 2025 - Present

BANKERS LIFE SECURITIES, INC.

Office #1: 200 E 7th Street #203, Loveland, CO 80537

CRD#: 173962

Loveland, CO

Past

July 13, 2023 - February 28, 2024

MUTUAL OF OMAHA INVESTOR SERVICES, INC.

RIA

CRD#: 611

Loveland, CO

Past

July 13, 2023 - February 28, 2024

MUTUAL OF OMAHA INVESTOR SERVICES, INC.

CRD#: 611

Loveland, CO

Past

May 18, 2022 - February 13, 2023

LPL FINANCIAL LLC

RIA

CRD#: 6413

FORT COLLINS, CO

Past

May 18, 2022 - February 13, 2023

LPL FINANCIAL LLC

CRD#: 6413

FORT COLLINS, CO

Past

February 13, 2020 - May 18, 2022

CUNA BROKERAGE SERVICES, INC.

RIA

CRD#: 13941

Fort Collins, CO

Past

February 13, 2020 - May 18, 2022

CUNA BROKERAGE SERVICES, INC.

CRD#: 13941

Fort Collins, CO

Past

January 24, 2019 - January 24, 2020

THRIVENT INVESTMENT MANAGEMENT INC.

RIA

CRD#: 18387

Fort Collins, CO

Past

January 14, 2019 - January 24, 2020

THRIVENT INVESTMENT MANAGEMENT INC.

CRD#: 18387

Fort Collins, CO

Past

August 9, 2018 - November 15, 2018

EDWARD JONES

CRD#: 250

ST. LOUIS, MO

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

BANKERS LIFE ADVISORY SERVICES, INC.

BANKERS LIFE | BL ADVISORY SERVICES, INC | BANKERS LIFE ADVISORY SERVICES, INC.

CRD#: 281285 / SEC#: 801-106953

RIA

Registered Investment Advisory firm - (11/18/2015 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

IAR

Colorado
(5/21/2025)

Colorado
(5/22/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 1/23/2019

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 1/19/2019

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 8/9/2018

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

BANKERS LIFE ADVISORY SERVICES, INC.

BANKERS LIFE | BL ADVISORY SERVICES, INC | BANKERS LIFE ADVISORY SERVICES, INC.

CRD#: 281285 / SEC#: 801-106953

RIA

Registered Investment Advisory firm - (11/18/2015 Approved)

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Contact information

Main Address

303 E. Wacker Drive 5th Fl, Chicago, IL 60601

Mailing Address

Phone number

(844) 553-9083

Established

Firm type

Fiscal year end

# of Employees

384

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

BLAS WRAP BROCHURE 03012025 (2/28/2025)

BLAS-ADV-PART2A 03012025 (2/28/2025)

Regulatory assets under management

Total Number of Accounts	14,938
AUM (Assets Under Management)	$ 1,943,847,697

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Brian D. Ruff

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Brian Daniel Ruff's CRS (Customer Relationship Summary).

Certified licenses

Experience

BANKERS LIFE SECURITIES, INC.

MUTUAL OF OMAHA INVESTOR SERVICES, INC.

MUTUAL OF OMAHA INVESTOR SERVICES, INC.

LPL FINANCIAL LLC

LPL FINANCIAL LLC

CUNA BROKERAGE SERVICES, INC.

CUNA BROKERAGE SERVICES, INC.

THRIVENT INVESTMENT MANAGEMENT INC.

THRIVENT INVESTMENT MANAGEMENT INC.

EDWARD JONES

Primary Firm SEC Registration

BANKERS LIFE ADVISORY SERVICES, INC.

State Registrations and Notice Filings

Exams

Series 65

Date: 1/23/2019

Series 63

Date: 1/19/2019

SIE

Date: 10/1/2018

Series 7

Date: 8/9/2018

FINRA

Current Firm

BANKERS LIFE ADVISORY SERVICES, INC.

Contact information

SEC notice filing (52 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

BANKERS LIFE ADVISORY SERVICES, INC.

TRUST BUT VERIFY

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