Seta Keshishian

JSF FINANCIAL

Los Angeles, CA 90048

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CRD#: 6877619

Professional summary

Seta Keshishian, CFP®, who also goes by Seta Lanter, is a registered financial advisor currently at JSF FINANCIAL, LLC located in Los Angeles, California and NEWEDGE SECURITIES, LLC located in Los Angeles, California.

Seta is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2018. Seta has worked at 2 firms and has passed the Series 66, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Seta Lanter

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1)JSF FINANCIAL LLC~INVESTMENT RELATED~6300 WILSHIRE BLVD, STE 2100,LOS ANGELES, CA 90048~RIA~ACCOUNT FINANCIAL PLANNER~JANUARY 2018~160HRS PER MONTH~130HRS PER MONTH DURING MARKET~PREPARE FINANCIAL PLANS --------------------------------------- 2)SK FINANCIAL PLANNING CORP~NON INVESTMENT RELATED~7537 KIMDALE LANE~PASS THROUGH PERSONAL SERVICES CORP~PRESIDENT~AUGUST 2018~10HRS PER MONTH~0HRS PER MONTH DURING MARKET~PASS THROUGH PERSONAL SERVICES CORP -------------------------------- 3)SELF~NON INVESTMENT RELATED~6300 WILSHIRE BLVD., SUITE 2100, LOS ANGELES, CA 90048~LIFE INSURANCE AND LTC INSURANCE SALES~AGENT~JULY 2021~10HRS PER MONTH~5HRS PER MONTH DURING MARKET~FIXED INSURANCE SALES

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Seta Keshishian's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2021

Experience

Current

August 28, 2018 - Present

JSF FINANCIAL, LLC

Office #1: 6300 Wilshire Boulevard Suite 700, Los Angeles, CA 90048

RIA

CRD#: 114025

Los Angeles, CA

Current

June 1, 2018 - Present

NEWEDGE SECURITIES, LLC

Office #1: 6300 Wilshire Blvd Suite 2100, Los Angeles, CA 90048

CRD#: 10674

LOS ANGELES, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

JSF FINANCIAL, LLC

JEFFREY SETH FISHMAN | JSF FINANCIAL, LLC

CRD#: 114025 / SEC#: 801-71250

RIA

Registered Investment Advisory firm - (3/30/2010 Approved)

California

Registered Investment Advisory firm - (4/13/2010 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(7/17/2018)

IAR

California
(8/28/2018)

Florida
(1/3/2019)

Washington
(1/3/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 7/16/2018

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 6/1/2018

General Securities Representative Examination

SRO Registrations

FINRA

SRO Registrations

Nasdaq Stock Market

Current Firm

JSF FINANCIAL, LLC

JEFFREY SETH FISHMAN | JSF FINANCIAL, LLC

CRD#: 114025 / SEC#: 801-71250

RIA

Registered Investment Advisory firm - (3/30/2010 Approved)

California

Registered Investment Advisory firm - (4/13/2010 Terminated)

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Contact information

Main Address

6300 Wilshire Blvd. Suite 2100, Los Angeles, CA 90048

Mailing Address

Phone number

(323) 866-0833

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (12 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

PART 2A OF FORM ADV: JSF FINANCIAL LLC FIRM BROCHURE (4/2/2025)

PART 2A APPENDIX 1 OF FORM ADV: JSF WRAP FEE PROGRAM BROCHURE (4/2/2025)

Regulatory assets under management

Total Number of Accounts	2,633
AUM (Assets Under Management)	$ 1,730,429,115

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Seta Keshishian

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Seta Keshishian's CRS (Customer Relationship Summary).

Certified licenses

Experience

JSF FINANCIAL, LLC

NEWEDGE SECURITIES, LLC

Primary Firm SEC Registration

JSF FINANCIAL, LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 7/16/2018

SIE

Date: 10/1/2018

Series 7

Date: 6/1/2018

FINRA

Nasdaq Stock Market

Current Firm

JSF FINANCIAL, LLC

Contact information

SEC notice filing (12 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

JSF FINANCIAL, LLC

TRUST BUT VERIFY

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