KP
Kendra N. Peterson
CETERA INVESTMENT ADVISERS LLC
WILLMAR, MN 56201
Some features on this profile are disabled
CRD#: 6697433
KP
Professional summary
Kendra Nicole Peterson, who also goes by Kendra Nicole Kienholz, Kendra N Peterson, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Willmar, Minnesota and CETERA WEALTH SERVICES, LLC located in Willmar, Minnesota.
Kendra is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. Kendra has worked at 5 firms and has passed the Series 65, Series 63, Series 7TO, SIE and Series 6 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Kendra Nicole Kienholz | Kendra N Peterson
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) Maccray Community Ed & Rec 711 Wolverine Drive Clara City MN 56222 Other~7/31/2019~1hrs~0hrs~My duties as an advisory council member will be to provide guidance for programming and to be an ambassador for the program in the community. 2) 2180 Foundation 711 Wolverine Drive Clara City MN 56222 Board Position/Board Member/President 07/01/2019 ~2hrs~0hrs~I will be an advocate for the 2180 foundation. I will also be on the board and will present ideas and help raise funds for the MACCRAY school district. ADDR: 711 Wolverine Drive, Clara City MN 56222, United States DESC: I will be an advocate for the 2180 foundation. I will also be on the board and will present ideas and help raise funds for the MACCRAY school district. I am now the President of the foundation. My additional responsibilities will be organizing and leading the meetings. 3) TAATJES FINANCIAL GROUP POS: Client Services Assistant NATURE: I am a Client Services Assistant at Taatjes Financial Group, which is the financial firm affiliated with Avantax Wealth Management. INV RELATED: Yes NUMBER OF HRS: 160 SEC TRDNG HRS: 130 START DATE: 01/14/2019 ADDR: 1104 19th Ave SW, Willmar MN 56201, United States DESC: I assist an advisor daily, with some of my responsibilities as follows: prepping meetings, completing meeting follow up, answering client questions, etc. 4) HAWK CREEK COUNTRY CLUB POS: Board Member NATURE: I am a board member for Hawk Creek Country Club which is a golf course located in Raymond, MN. I serve as the Secretary for the Board. INV RELATED: No NUMBER OF HRS: 3 SEC TRDNG HRS: 0 START DATE: 01/25/2021 ADDR: 100 Spicer Ave N, Raymond MN 56282, United States DESC: My duties consist of marketing, reviewing financials, and making decisions to improve the course. I serve as the Secretary for the course, so I type up all the minutes for each meeting. 5) WILLMAR AREA WOMEN'S FUND POS: Board Member NATURE: The Willmar Area Women's Fund is an organization that raises funds to provide grants for women and children who have experienced trauma. The Willmar Area Women's Fund is a part of the Willmar Area Community Foundation. INV RELATED: No NUMBER OF HRS: 2 SEC TRDNG HRS: 2 START DATE: 07/09/2024 ADDR: 1601 Hwy 12 E, Suite 9, Willmar MN 56201, United States DESC: I am a board member for this organization. I will help raise funds, market the organization, and grant out funds. I will also participate in the monthly board meetings which will discuss grants, event planning, and other board responsibilities. 6) Alzheimer's Association; Committee Member; I volunteer on the Walk to End Alzheimer's committee for West Central MN, which is an event the Alzheimer's Association holds. I meet once a month with others on the committee and we discuss the walk, and plan for it. I will seek out donations for the walk if allowed.; NIR; 0; 02/21/2019; 600 25th Ave S Saint Cloud MN 56301; I meet with the committee once a month where we plan for the walk to end Alzheimer's. I propose ideas to improve the success of the walk. I would hope to seek donations for the walk in the future. 7) STEWARDS PLANNING GROUP POS: Financial Advisor NATURE: This is a financial advisory firm. Our firm name is changing from Taatjes Financial Group to Stewards Planning Group. The activity will remain the same. INV RELATED: Yes NUMBER OF HRS: 160 SEC TRDNG HRS: 130 START DATE: 06/01/2025 ADDR: 1104 19th Ave SW, Willmar MN 56201, United States DESC: My responsibilities will be providing financial advice to our clients and prospects. I will also continue to do administrative duties relating to the clients as well.
CRS (Client Relationship Summary) - RIA
Click below to view Kendra Nicole Peterson's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 1104 19th Ave Sw, Willmar, MN 56201RIA
CRD#: 105644
WILLMAR, MN
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 1104 19th Ave Sw, Willmar, MN 56201BD
CRD#: 13572
Willmar, MN
Past
March 14, 2022 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
Willmar, MN
Past
February 22, 2019 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
Willmar, MN
Past
November 10, 2016 - January 17, 2019
PRUCO SECURITIES, LLC.
BD
CRD#: 5685
ST. LOUIS PARK, MN
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arizona(9/5/2025)
RR
Illinois(11/4/2025)
RR
Iowa(11/4/2025)
RR
Minnesota(9/5/2025)
IAR
Minnesota(9/5/2025)
RR
Oregon(11/4/2025)
RR
South Dakota(11/4/2025)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 7/21/2021
General Securities Representative ExaminationGeneral Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
