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LB

Liana Barone

HEROLD ADVISORS
Staten Island, NY 10305
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CRD#: 6571972
LB

Professional summary


Liana Barone is a registered financial advisor currently at HEROLD ADVISORS, INC. located in Staten Island, New York and HEROLD & LANTERN INVESTMENTS, INC. located in Staten Island, New York.

Liana is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. Liana has worked at 3 firms and has passed the Series 66, Series 7TO, SIE and Series 11 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Liana Barone's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

September 22, 2025 - Present

HEROLD ADVISORS, INC.

Office #1: 1190 Hylan Blvd, Staten Island, NY 10305
RIA
CRD#: 105090
Staten Island, NY
Current

November 2, 2020 - Present

HEROLD & LANTERN INVESTMENTS, INC.

Office #1: 1190 Hylan Blvd, Staten Island, NY 10305
BD
CRD#: 30996
Staten Island, NY
Past

January 14, 2016 - November 5, 2020

BERNARD HEROLD & CO., INC.

BD
CRD#: 6193
STATEN ISLAND, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
HA
HEROLD ADVISORS, INC.
HEROLD ADVISORS, INC.

CRD#: 105090 / SEC#: 801-11216

RIA
Registered Investment Advisory firm - (1/2/1976 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
New York
(9/22/2025)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 9/20/2025
Uniform Combined State Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 5/3/2025
General Securities Representative Examination
General Industry/Product Exam
General Industry/Product Exam
RR
Series 11
Date: 11/30/2015
Assistant Representative-Order Processing Qualification Exam
SRO Registrations
RR
FINRA

Current Firm


HA
HEROLD ADVISORS, INC.
HEROLD ADVISORS, INC.

CRD#: 105090 / SEC#: 801-11216

RIA
Registered Investment Advisory firm - (1/2/1976 Approved)
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Contact information


Main Address
845 Third Avene Suite 1703, New York, NY 10022-7513
Mailing Address
Phone number
(212) 371-3950
Established
Firm type
Fiscal year end
# of Employees
9

SEC notice filing (9 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

HEROLD ADVISORS, INC. MANAGED ACCOUNT FIRM BROCHURE MARCH 2025 (3/31/2025)

Regulatory assets under management


Total Number of Accounts523
AUM (Assets Under Management)$ 489,697,335

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


HEROLD ADVISORS, INC.

CRD#: 105090Staten Island, NY 10305

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