Toney Cuellar

CETERA INVESTMENT ADVISERS LLC

SAN DIEGO, CA 92122

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CRD#: 6345171

Professional summary

Toney Cuellar, CFP®, who also goes by Toney Jeannette Cuellar, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in San Diego, California and CETERA WEALTH SERVICES, LLC located in San Diego, California.

Toney is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2015. Toney has worked at 6 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Toney Jeannette Cuellar

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. NORTH STAR CONSULTANTS & NORTH STAR BROKERAGE POSITION: Agent/Broker NATURE: Fixed Insurance Sales INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 10 START DATE: 08/15/2018 ADDRESS: , Minneapolis MN , United States DESCRIPTION: Agent/Broker; 2. NAME OF OTHER BUSINESS: NORTH STAR RESOURCE GROUP; INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 8/2023, POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL, APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES;

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Toney Cuellar's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

CFP^®

Certified Financial Planner

Start date: 2022

Experience

Current

August 10, 2023 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: Ten Governor 5075 Shoreham Pl, Suite 260, San Diego, CA 92122

RIA

CRD#: 105644

SAN DIEGO, CA

Current

August 10, 2023 - Present

CETERA WEALTH SERVICES, LLC

Office #1: Ten Governor 5075 Shoreham Pl, Suite 260, San Diego, CA 92122

CRD#: 13572

San Diego, CA

Past

August 13, 2018 - October 25, 2021

CRI SECURITIES, LLC

RIA

CRD#: 22589

SAN DIEGO, CA

Past

August 13, 2018 - August 10, 2023

SECURIAN FINANCIAL SERVICES, INC.

RIA

CRD#: 15296

San Diego, CA

Past

August 10, 2018 - October 25, 2021

CRI SECURITIES, LLC

CRD#: 22589

SAN DIEGO, CA

Past

August 10, 2018 - August 10, 2023

SECURIAN FINANCIAL SERVICES, INC.

CRD#: 15296

San Diego, CA

Past

February 28, 2018 - August 2, 2018

FORESTERS ADVISORY SERVICES, LLC

RIA

CRD#: 164663

San Antonio, TX

Past

July 28, 2015 - August 2, 2018

FORESTERS FINANCIAL SERVICES, INC.

CRD#: 305

SAN ANTONIO, TX

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Arkansas
(1/14/2025)

California
(8/10/2023)

IAR

California
(8/10/2023)

Colorado
(1/14/2025)

District of Columbia
(1/3/2025)

Florida
(8/11/2023)

Hawaii
(8/19/2025)

Illinois
(8/10/2023)

Michigan
(8/10/2023)

Nebraska
(8/10/2023)

Nevada
(8/10/2023)

New Mexico
(6/3/2024)

New York
(8/10/2023)

North Carolina
(8/21/2024)

Ohio
(8/10/2023)

Oregon
(10/16/2023)

Texas
(8/10/2023)

IAR

Texas
(8/10/2023)

Virginia
(8/10/2023)

Washington
(8/10/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 2/17/2018

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 8/15/2015

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 7/31/2018

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 7/28/2015

Investment Company Products/Variable Contracts Representative Examination

SRO Registrations

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

CRD#: 105644 / SEC#: 801-20406

RIA

Registered Investment Advisory firm - (1/13/1984 Approved)

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Contact information

Main Address

1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096

Mailing Address

Phone number

(310) 257-7880

Established

Firm type

Fiscal year end

# of Employees

7,705

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	584,487
AUM (Assets Under Management)	$ 163,792,814,520

Accountant surprise examination report

Filing Date	Form ADV-E Cover	Form ADV-E Report
10/27/2025	Cover Page	Report
12/13/2024	Cover Page	Report
09/26/2023	Cover Page	Report
11/18/2022	Cover Page	Report

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Toney Cuellar

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Toney Cuellar's CRS (Customer Relationship Summary).

Certified licenses

Experience

CETERA WEALTH SERVICES, LLC

CRI SECURITIES, LLC

SECURIAN FINANCIAL SERVICES, INC.

CRI SECURITIES, LLC

SECURIAN FINANCIAL SERVICES, INC.

FORESTERS ADVISORY SERVICES, LLC

FORESTERS FINANCIAL SERVICES, INC.

Primary Firm SEC Registration

CETERA INVESTMENT ADVISERS LLC

State Registrations and Notice Filings

Exams

Series 65

Date: 2/17/2018

Series 63

Date: 8/15/2015

SIE

Date: 10/1/2018

Series 7

Date: 7/31/2018

Series 6

Date: 7/28/2015

FINRA

Current Firm

CETERA INVESTMENT ADVISERS LLC

Contact information

SEC notice filing (53 States and Territories)

Documents

Regulatory assets under management

Accountant surprise examination report

Red Flags

Company Information

CETERA INVESTMENT ADVISERS LLC

TRUST BUT VERIFY

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