Alice Ruiz

SCHWAB WEALTH ADVISORY | Financial Consultant

San Diego, CA

CRD#: 5526482

Professional summary

Alice Ruiz, who also goes by Alice Marina, is a registered financial advisor currently at SCHWAB WEALTH ADVISORY, INC. located in San Diego, California and CHARLES SCHWAB & CO., INC. located in San Diego, California.

Alice is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2009. Alice has worked at 9 firms and has passed the Series 66, SIE and Series 7 exams.

Biography

In my role as a financial consultant, I help my clients navigate the complexity of financial planning, keeping them in line with their goals and expectations.  I am passionate about financial planning, and helping my clients make better decisions about their financial future. Together, we will define your plan, and build a strategy that will align appropriately with you goals. I am committed to working together each and every step of the way. 

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Alice Marina

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Alice Ruiz's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Education

San Jose State University

Bachelor of Science (BS) - Justice Studies

2007

Experience

Current

July 29, 2025 - Present

SCHWAB WEALTH ADVISORY, INC.

RIA

CRD#: 159035

San Diego, CA

Current

July 29, 2025 - Present

CHARLES SCHWAB & CO., INC.

Office #1: 11988 El Camino Real Suite 550, San Diego, CA 92130

RIA

CRD#: 5393

San Diego, CA

Past

March 31, 2025 - July 16, 2025

STRATEGIC ADVISERS LLC

RIA

CRD#: 104555

MOUNTAIN VIEW, CA

Past

April 5, 2022 - March 31, 2025

FIDELITY PERSONAL AND WORKPLACE ADVISORS

RIA

CRD#: 288590

MOUNTAIN VIEW, CA

Past

March 28, 2022 - July 16, 2025

FIDELITY BROKERAGE SERVICES LLC

CRD#: 7784

MOUNTAIN VIEW, CA

Past

June 5, 2017 - February 9, 2022

J.P. MORGAN SECURITIES LLC

CRD#: 79

SAN JOSE, CA

Past

June 1, 2017 - February 9, 2022

J.P. MORGAN SECURITIES LLC

RIA

CRD#: 79

SAN JOSE, CA

Past

October 29, 2013 - June 1, 2017

WELLS FARGO CLEARING SERVICES, LLC

RIA

CRD#: 19616

SAN JOSE, CA

Past

October 28, 2013 - June 1, 2017

WELLS FARGO CLEARING SERVICES, LLC

CRD#: 19616

SAN JOSE, CA

Past

October 23, 2009 - October 29, 2013

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

RIA

CRD#: 7691

SAN JOSE, CA

Past

October 23, 2009 - October 29, 2013

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

CRD#: 7691

SAN JOSE, CA

Past

July 22, 2009 - October 23, 2009

BANC OF AMERICA INVESTMENT SERVICES, INC.

RIA

CRD#: 16361

SAN JOSE, CA

Past

May 6, 2009 - October 23, 2009

BANC OF AMERICA INVESTMENT SERVICES, INC.

CRD#: 16361

SAN JOSE, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

SCHWAB WEALTH ADVISORY, INC.

SCHWAB PRIVATE CLIENT INVESTMENT ADVISORY, INC. | SCHWAB WEALTH ADVISORY, INC.

CRD#: 159035 / SEC#: 801-72795

RIA

Registered Investment Advisory firm - (12/9/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

California
(7/29/2025)

IAR

California
(7/29/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 7/20/2009

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 5/5/2009

General Securities Representative Examination

SRO Registrations

FINRA

SRO Registrations

Nasdaq Stock Market

Current Firm

SCHWAB WEALTH ADVISORY, INC.

SCHWAB PRIVATE CLIENT INVESTMENT ADVISORY, INC. | SCHWAB WEALTH ADVISORY, INC.

CRD#: 159035 / SEC#: 801-72795

RIA

Registered Investment Advisory firm - (12/9/2011 Approved)

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Contact information

Main Address

211 Main Street, San Francisco, CA 94105-1901

Mailing Address

Phone number

(415) 667-7000

Established

Firm type

Fiscal year end

# of Employees

1,042

SEC notice filing (53 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

SCHWAB WEALTH ADVISORY, INC. DISCLOSURE BROCHURE (9/23/2025)

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Contact information

(xxx) xxx-xxxx

xxxxx@xxxx.xxx

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Alice Ruiz

Professional summary

Biography

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Alice Ruiz's CRS (Customer Relationship Summary).

Certified licenses

Education

San Jose State University

Experience

CHARLES SCHWAB & CO., INC.

STRATEGIC ADVISERS LLC

FIDELITY PERSONAL AND WORKPLACE ADVISORS

FIDELITY BROKERAGE SERVICES LLC

J.P. MORGAN SECURITIES LLC

J.P. MORGAN SECURITIES LLC

WELLS FARGO CLEARING SERVICES, LLC

WELLS FARGO CLEARING SERVICES, LLC

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

BANC OF AMERICA INVESTMENT SERVICES, INC.

BANC OF AMERICA INVESTMENT SERVICES, INC.

Primary Firm SEC Registration

SCHWAB WEALTH ADVISORY, INC.

State Registrations and Notice Filings

Exams

Series 66

Date: 7/20/2009

SIE

Date: 10/1/2018

Series 7

Date: 5/5/2009

FINRA

Nasdaq Stock Market

Current Firm

SCHWAB WEALTH ADVISORY, INC.

Contact information

SEC notice filing (53 States and Territories)

Documents

Part 2 Brochures

Red Flags

Company Information

SCHWAB WEALTH ADVISORY, INC.

TRUST BUT VERIFY

Contact information

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