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Michael Harrison Baker

Michael Harrison Baker

CFP®
ADVISORY ALPHA
Fort Mill, SC
·CRD# 5882004·15 years experience

Professional Summary

Michael Harrison Baker, CFP® is a registered financial advisor currently at ADVISORY ALPHA, LLC located in Fort Mill, South Carolina. Michael is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2011. Michael has worked at 5 firms and has passed the Series 65 exam.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2013

Years of Experience

15 years in the financial services industry

Current & Past Employments

ADVISORY ALPHA, LLC·CRD# 158282
RIA
127 Ben Casey Drive #104, Fort Mill, SC 29708
September 4, 2020 - Present
PLANNERS ALLIANCE·CRD# 290575
RIA
Fort Mill, SC
February 22, 2018 - September 15, 2020
ALPHASTAR CAPITAL MANAGEMENT·CRD# 157423
RIA
Fort Mill, SC
April 10, 2013 - February 22, 2018
BTS ASSET MANAGEMENT, INC.·CRD# 105215
RIA
Charlotte, NC
April 5, 2012 - December 31, 2013
FAMILY LEGACY WEALTH MANAGEMENT, LLC·CRD# 153560
RIA
Charlotte, NC
January 19, 2011 - April 15, 2013

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Current Firm

AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

Contact Information

Main Address

348 S Waverly Rd Suite 100, Holland, MI 49423

Phone Number

(866) 530-1400

# of Employees

66

SEC notice filing (49 States and Territories)

Registered to provide investment advisory services in 49 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADVISORY ALPHA, LLC ADV PART 2A (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

24,401

AUM (Assets Under Management)

$4,373,624,090

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) Vertex Capital Advisors, LLC; Investment-related; 127 Ben Casey Drive, #104, Fort Mill, SC 29708; Insurance, education, consulting; Founding Member and Manager; 04/2013; Approx. 80 hours/month; Approx. 80 hours/month during trading hours; Offer comprehensive insurance case analysis, long term care insurance, annuities, and disability coverage.
(2) Michael Baker; Investment-related; 127 Ben Casey Drive, #104, Fort Mill, SC 29708; Insurance, education, consulting; Licensed insurance agent; 04/2013; Approx. 80 hours/month as Manager of Vertex Capital Advisors; Approx. 80 hours/month during trading hours as Manager of Vertex Capital Advisors; Offer comprehensive insurance case analysis, long term care insurance, annuities, and disability coverage.
(3) The Wealth Technique, LLC; Not Investment-related; 127 Ben Casey Drive, #104, Fort Mill, SC 29708; Financial education; Owner; 09/2022; Approx. 11 hours/month; Approx. 11 hours/month during trading hours; Providing financial education and public speaking.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
AA
ADVISORY ALPHA, LLC

ADVISORY ALPHA | SUDDENLY SINGLE WEALTH MANAGEMENT | SCHIPPER & OSTERINK | MONEY TALES FINANCIAL | FINANCIAL TRANSITIONS LTD. | FINANCIAL DECISIONS | ESTATE DOCTOR | CONGER WEALTH MANAGEMENT | CASE WEALTH MANAGEMENT | ADVISORY ALPHA, LLC

CRD#: 158282 / SEC#: 801-72499
RIA
Registered Investment Advisory firm - SEC (6/14/2011 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
South Carolina
(9/4/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 2010About the Series 65 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Michael Harrison Baker's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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