Jay D. Hokanson
FIRST HEARTLAND CONSULTANTS
NEWAYGO, MI 49337
Some features on this profile are disabled
CRD#: 5222724
Professional summary
Jay Duane Hokanson, CFP® is a registered financial advisor currently at FIRST HEARTLAND CONSULTANTS, INC. located in Newaygo, Michigan and FIRST HEARTLAND CAPITAL, INC. located in Trenton, Michigan.
Jay is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2007. Jay has worked at 2 firms and has passed the Series 66, Series 63, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
None
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
Drummond Capital. Investment related. SELL FIXED LIFE AND ANNUITY PRODUCTS UNDER DRUMMOND CAPITAL MANAGEMENT. Start 1/31/07. FIRST HEARTLAND CONSULTANTS. Investment related. IAR. INVESTMENT ADVISORY SERVICES. Start 2/15/07. Clearwater Wealth Management - Marketing Entity - Sale and Distribution of Insurance Products. Start 1/1/21. University of Michigan Credit Union Wealth Management - DBA used for marketing financial services at UMCU. Start 1/1/08. Gerber FCU Investment Services - DBA used for marketing financial services at the credit union. Start 1/1/06. Arbor Financial Credit Union Wealth Management - DBA used for marketing financial services at the credit union. Start 1/1/09. PFCU Wealth Management - DBA used for marketing financial services at the credit union. Start 1/1/08. Shore to Shore Credit Union Wealth Management - DBA used for marketing financial services at the credit union. Start 1/1/07.
CRS (Client Relationship Summary) - RIA
Click below to view Jay Duane Hokanson's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2019
Experience
Current
October 26, 2007 - Present
FIRST HEARTLAND CONSULTANTS, INC.
Office #1: 300 S Adams Street, Newaygo, MI 49337Office #2: 4550 Division, Trenton, MI 48183Office #3: 333 E William St, Ann Arbor, MI 48104RIA
CRD#: 110377
NEWAYGO, MI
Current
March 5, 2007 - Present
FIRST HEARTLAND CAPITAL, INC.
Office #1: 4550 Division, Trenton, MI 48183Office #2: 4440 Jackson Rd, Ann Arbor, MI 48103BD
CRD#: 32460
Trenton, MI
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FH
FIRST HEARTLAND CONSULTANTS, INC.
FIRST HEARTLAND ADVISORS INC | FIRST HEARTLAND CONSULTANTS, INC.
CRD#: 110377 / SEC#: 801-46595
RIA
Registered Investment Advisory firm - (5/23/1994 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Alabama(1/4/2021)
RR
Arizona(12/9/2009)
IAR
Arkansas(10/26/2007)
RR
Arkansas(2/10/2020)
RR
California(3/1/2011)
RR
Colorado(6/17/2013)
RR
Connecticut(4/2/2019)
RR
District of Columbia(1/24/2017)
RR
Florida(5/7/2013)
RR
Georgia(2/10/2020)
RR
Hawaii(6/28/2016)
RR
Idaho(3/25/2019)
RR
Illinois(4/16/2014)
RR
Iowa(1/16/2018)
RR
Kansas(10/22/2024)
RR
Kentucky(2/26/2010)
IAR
Kentucky(9/28/2015)
RR
Louisiana(7/16/2025)
RR
Maine(1/3/2022)
RR
Maryland(4/15/2010)
IAR
Maryland(10/21/2014)
RR
Massachusetts(4/22/2014)
RR
Michigan(3/26/2007)
IAR
Michigan(11/9/2009)
RR
Minnesota(8/8/2018)
RR
Nebraska(1/4/2021)
RR
New Hampshire(12/1/2020)
RR
New Jersey(7/15/2025)
RR
New Mexico(8/10/2012)
IAR
New Mexico(8/13/2012)
RR
New York(7/21/2010)
RR
North Carolina(1/16/2013)
RR
Ohio(10/22/2009)
RR
Oklahoma(10/19/2007)
RR
Oregon(8/3/2015)
RR
Pennsylvania(4/11/2013)
RR
Rhode Island(8/11/2021)
IAR
Rhode Island(8/12/2022)
RR
South Carolina(9/30/2022)
RR
Tennessee(2/21/2018)
RR
Texas(6/5/2013)
IAR
Texas(1/6/2015)
RR
Utah(8/4/2015)
RR
Vermont(9/30/2024)
RR
Virginia(4/5/2010)
IAR
Virginia(5/17/2016)
RR
Washington(10/8/2013)
IAR
Washington(6/22/2016)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
FH
FIRST HEARTLAND CONSULTANTS, INC.
FIRST HEARTLAND ADVISORS INC | FIRST HEARTLAND CONSULTANTS, INC.
CRD#: 110377 / SEC#: 801-46595
RIA
Registered Investment Advisory firm - (5/23/1994 Approved)Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.
Contact information
Main Address
4101 Lake St. Louis Blvd, Lake St. Louis, MO 63367
Mailing Address
Phone number
(636) 625-0900
Established
Firm type
Fiscal year end
# of Employees
92
SEC notice filing (52 States and Territories)
Documents
Part 2 Brochures
Regulatory assets under management
| Total Number of Accounts | 9,231 |
| AUM (Assets Under Management) | $ 1,771,078,009 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 11/13/2025 | ||
| 08/12/2024 | ||
| 12/07/2023 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
