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Find, Compare and Monitor Financial Advisors at FIRST HEARTLAND CONSULTANTS, INC.

CRD#: 110377
RIA

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FIRM PROFILE

Assets Under Management:$ 1,771,078,009
Clients per Registered Employee:80
Total Number of Employees:92
Clients per Employee:72
Total Number of Individual Clients:6,450
Total Number of HNWI Clients:215
Average Individual Client Account Size:$ 189,117
Average HNWI Account Size:$ 1,688,356

Overview

FIRST HEARTLAND CONSULTANTS, INC. is located at 4101 Lake St. Louis Blvd, Lake St. Louis, MO 63367. FIRST HEARTLAND CONSULTANTS, INC. has amassed assets under management in the amount of $1,771,078,009 spanning over 6,665 clients at the firm. A breakdown of these figures indicates that 97% of FIRST HEARTLAND CONSULTANTS, INC.’s clients are individuals and 3% of their clients are high net worth individuals. FIRST HEARTLAND CONSULTANTS, INC. has 92 total employees and of those employees, 83 can be registered with one or both FINRA and the SEC. 90% percentage at FIRST HEARTLAND CONSULTANTS, INC. are registered to handle securities or provide financial advice. The firm has 0 disclosures, 0 being regulatory events, 0 being client events, and 0 events that have led to arbitration. Firm disclosures can occur for a number of reasons and we encourage every investor to review and perform their due diligence, as appropriate, before moving forward. You will be able to access FIRST HEARTLAND CONSULTANTS, INC.‘s brochures, the Form ADV, the Customer Relationship Summary (CRS), Accountant Surprise Examination Reports, and direct owners and executive officers. You will also see a list of services offered, fees & costs, conflicts of interest, and any and all related websites to the firm. In addition to these data points, our database will allow you to find every registered employee at FIRST HEARTLAND CONSULTANTS, INC.. Using your dashboard, you can access advisor disclosures (if any), run background checks, save, compare, and monitor your advisor for the life of your relationship. If you are still deciding which financial advisor would be best suited for your needs, our free members get access to our comparison tool which allows anyone to see relevant data points for each financial advisor and their firms in a side-by-side comparison.

Crafted using large generative AI models

Where the Statistical Data for FIRST HEARTLAND CONSULTANTS, INC. Comes From

Understanding the Statistics for FIRST HEARTLAND CONSULTANTS, INC. and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 189,117
HNWI
$ 1,688,356
Breakdown of Assets Under Management
Total Client Assets:
$ 1,582,802,689
Individuals
$ 1,219,806,139 (68.87 % of total AUM)
HNWI
$ 362,996,550 (20.5 % of total AUM)
MISC
$ 188,275,320 (10.63 % of total AUM)
Employees
Total
92
Registered
83 (90.22% of the firm's employees are registered)
Client Ratios
80 Clients per Registered Employee
72 Clients per Employee
Clients
Total
6,665
Individuals
6,450 (96.77 %)
HNWI
215 (3.23 %)
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
4101 Lake St. Louis Blvd, Lake St. Louis, MO 63367
Phone Number
(636) 625-0900
# of Employees
92
Services offered
Publication of periodicals or newsletters
Selection of other advisers (including private fund managers)
Pension consulting services
Portfolio management for businesses (other than small businesses) or institutional clients (other than registered investment companies and other pooled investment vehicles)
Portfolio management for individualss and/or small businesss
Financial planning services
Educational seminars/workshops
Fees & costs
Hourly charges
A percentage of assets under your management
Fixed fees (other than subscription fees)
Related websites
https://www.linkedin.com/company/371225
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? NO
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? YES
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? NO

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? NO
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? NO
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? NO

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? NO
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? NO
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? NO
E. Do you or any related person recommend brokers or dealers to clients? YES
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? YES
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? NO
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? NO
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? NO
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? NO
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? YES

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? NO
(b) securities? NO
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. NO
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. NO
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. NO
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. NO

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) NO

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced:

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients?


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
FIRST HEARTLAND CONSULTANTS, INC. (2/26/2025)
Accountant Surprise Examination Report
Accounting Firm NameFiling DateForm ADV-E CoverForm ADV-E Report
ARMANINO LLP11/13/2025
ARMANINO LLP08/12/2024
ARMANINO, LLP12/07/2023

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
HOFF, DAVID, MICHAELCHIEF EXECUTIVE OFFICER/PRESIDENT03/19931058737
CHRISTY, ZEONIA, MARIECHIEF COMPLIANCE OFFICER10/20044067924
JEHLE, JEANNE, ANNCHIEF LEGAL OFFICER11/20064885198
HOFF, SCOTT, MCHIEF OPERATING OFFICER01/20205008279
HALL, BRANDON, WAYNECHIEF INFORMATION OFFICER02/20165113480

The Importance of Understanding a Firm’s Role when Evaluating an Advisor

How Do I Determine Which Firm to Work With?

Advisor's working at FIRST HEARTLAND CONSULTANTS, INC.

Robin Dale Morrell

Robin Dale Morrell

Robin D Morrell, Robin Morrell, Robin Dale Reed
IAR
RR
CRD#: 2084932
CFP®: Certified Financial Planner
Location:
Weare, NH
Company:
FIRST HEARTLAND CONSULTANTS, INC.
Disclosures:
Experience:
35 years
View Profile
David Scott Hermann

David Scott Hermann

IAR
RR
CRD#: 6237188
Location:
Tucson, AZ
Company:
FIRST HEARTLAND CONSULTANTS, INC.
Disclosures:
Experience:
11 years
View Profile
Paul Dana Johnson

Paul Dana Johnson

IAR
RR
CRD#: 1539987
CFP®: Certified Financial Planner
Location:
Loveland, CO
Company:
FIRST HEARTLAND CONSULTANTS, INC.
Disclosures:
Experience:
39 years
View Profile
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