AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why AdvisorCheck
HS

Heath William Sorenson

CFP®
ASSOCIATED INVESTMENT SERVICES
ROCKFORD, IL
·CRD# 4528655·24 years experience

Professional Summary

Heath William Sorenson, CFP®, who also goes by Heath W. Sorenson, is a registered financial advisor currently at ASSOCIATED INVESTMENT SERVICES, INC. located in Rockford, Illinois. Heath is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2002. Heath has worked at 7 firms and has passed the Series 65, Series 63, Series 7, Series 53 and Series 24 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Heath W. Sorenson

Blog Corner

Similar Advisors

Mary Ann Middleton Ferreira
SEATTLE, WA · CRD#
View profile
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#

Videos & Posts

This advisor has not added any videos or posts yet.

Similar Advisors

SEATTLE, WA · CRD#
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
DM
David Perry Miller

ALLSTATE FINANCIAL SERVICES, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#

Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

Similar Advisors

SEATTLE, WA · CRD#
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
DM
David Perry Miller

ALLSTATE FINANCIAL SERVICES, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#

Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

Similar Advisors

SEATTLE, WA · CRD#
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
DM
David Perry Miller

ALLSTATE FINANCIAL SERVICES, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#

Credentials

CFP®
Certified Financial PlannerSince 2015

Years of Experience

24 years in the financial services industry

Current & Past Employments

ASSOCIATED INVESTMENT SERVICES, INC.·CRD# 1464
RIA
BD
612 N Main St, Rockford, IL 61103
March 11, 2025 - Present
ASSOCIATED INVESTMENT SERVICES, INC.·CRD# 1464
RIA
BD
5353 Wayzata Blvd., St. Louis Park, MN 55416
March 11, 2025 - Present
LASALLE ST SECURITIES, L.L.C.·CRD# 7191
BD
Rockford, IL
September 26, 2023 - December 31, 2024
MIDLAND WEALTH MANAGEMENT·CRD# 324997
RIA
Effingham, IL
July 27, 2023 - January 10, 2025
RAYMOND JAMES FINANCIAL SERVICES, INC.·CRD# 6694
BD
Effingham, IL
November 29, 2022 - April 25, 2023
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC·CRD# 149018
RIA
Effingham, IL
September 8, 2022 - April 25, 2023
MIDLAND FINANCIAL ADVISORS, INC.·CRD# 149499
RIA
Delafield, WI
June 20, 2017 - October 29, 2021
RAYMOND JAMES FINANCIAL SERVICES ADVISORS, INC·CRD# 149018
RIA
Rockford, IL
January 2, 2015 - June 7, 2017
RAYMOND JAMES FINANCIAL SERVICES, INC.·CRD# 6694
BD
Rockford, IL
January 13, 2012 - June 7, 2017
AMCORE INVESTMENT SERVICES, INC·CRD# 27708
BD
Rockford, IL
June 14, 2002 - May 19, 2010

Similar Advisors

SEATTLE, WA · CRD#
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
DM
David Perry Miller

ALLSTATE FINANCIAL SERVICES, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#

Current Firm

ASSOCIATED INVESTMENT SERVICES, INC.
ASSOCIATED INVESTMENT SERVICES, INC.

ASSOCIATED | ASSOCIATED WEALTH MANAGEMENT | ASSOCIATED INVESTMENT SERVICES, INC. | ASSOCIATED INVESTMENT SERVICES GROUP, INC. | ASSOCIATED INVESTMENT SERVICES GROUP | ASSOCIATED BANK PRIVATE WEALTH

CRD#: 1464 / SEC#: 801-71639, 8-99
RIA
Registered Investment Advisory firm - SEC (7/1/2010 Approved)
Illinois
Registered Investment Advisory firm - SEC (7/1/2010 Terminated)
Minnesota
Registered Investment Advisory firm - SEC (7/21/2010 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (7/20/2010 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

433 Main Street, Green Bay, WI 54301-5114

Mailing Address

P.o. Box 640, Green Bay, WI 54305-0640

Phone Number

(800) 595-7722

Established

Wisconsin since 03/23/1923

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Small

# of Employees

60

SEC notice filing (21 States and Territories)

Registered to provide investment advisory services in 21 US states and territories.

FINRA licenses (50 States and Territories)

Registered to provide investment advisory services in 21 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

2026-03-03 FORM ADV (3/3/2026)

Direct owners and executive officers

NamePositionCRD#
ASSOCIATED TRUST COMPANY, N.A.SOLE SHAREHOLDER—
ARNOLD, ANDREW JAMESDIRECTOR, TREASURER7744204
BIESE, JUSTIN MICHAELPRINCIPAL, FINANCIAL REPORTING8134423
CRAVILLION, BETH ANNDIRECTOR OF SUPPORT SERVICES4770231
DELOYE, DENNIS MICHAELDIRECTOR, BOARD OF DIRECTORS7555524
HOCHHOLZER, MICHAEL ROBERTDIRECTOR, BOARD OF DIRECTORS2878493
KUIPERS, MICHAEL DAVIDDIRECTOR, PRESIDENT & CEO2436388
PECORA, ANTHONY PHILIPCHIEF COMPLIANCE OFFICER2975013
SORENSON, HEATH WILLIAMCHAIRMAN, BOARD OF DIRECTORS4528655
ZANDPOUR, STEVEN SIADIRECTOR, BOARD OF DIRECTORS7174720

Regulatory Assets Under Management

Total Number of Accounts

5,422

AUM (Assets Under Management)

$1,169,239,099

Disclosures

Regulatory Event

2

Arbitration

2

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
09/15/2026Cover PageReport
08/15/2025Cover PageReport
09/26/2024Cover PageReport

Similar Advisors

SEATTLE, WA · CRD#
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
DM
David Perry Miller

ALLSTATE FINANCIAL SERVICES, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#

Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

(1) Name of Business: Midland States Bank Address: 1201 Network Centre Dr, Effingham, IL, 62401-4677, United States Activity Type: Bank or Credit Union Associate Position/Title: Associate/Employee Investment Related: Yes Start Date: 05/01/2010 Hours per month devoted to this business: 21-40 Hours per month devoted to this business during trading hours: 21-40 Description of duties: Chief Operating Officer of the Wealth Management division. Responsibilities include operations, technology, compliance and management of personal trust line of business.
(2) Name of Business: Midland Trust Company Address: 1201 Network Centre Dr, Effingham, IL, 62401-4677, United States Activity Type: Bank or Credit Union Associate Position/Title: Officer - President, Director Investment Related: Yes Start Date: 11/01/2017 Hours per month devoted to this business: 21-40 Hours per month devoted to this business during trading hours: 21-40 Description of duties: President, executive officer, and member of board of directors of Midland Trust Company which is wholly owned subsidiary of Midland States Bank. Responsible for overseeing all business operations include sales and service. Business is mostly personal trust and estate administration.
(3) Name of Business: Midland Wealth Management Address: 1201 Network Centre Dr, Effingham, IL, 62401-4677, United States Activity Type: Support Company - Non Owner Position/Title: Associate/Employee Investment Related: No Start Date: 05/01/2010 Hours per month devoted to this business: 21-40 Hours per month devoted to this business during trading hours: 21-40 Description of duties: Chief Operating Officer of wealth management division. Responsibilities include overseeing personal trust business, operations, technology, and compliance.
(4) Midland Wealth Advisors LLC; Manager of the LLC and its COO; provide business mgmt and leadership; oversee strategy execution, operations, compliance, risk management and technology; I do not maintain my own book of client accounts
(5) LaSalle St Securities, LLC; Investment-related; 1201 Network Centre Drive, Effingham, IL, 62401; 09/2023; Registered Representative; Work with clients for investment services.

Similar Advisors

SEATTLE, WA · CRD#
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
DM
David Perry Miller

ALLSTATE FINANCIAL SERVICES, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
ASSOCIATED INVESTMENT SERVICES, INC.
ASSOCIATED INVESTMENT SERVICES, INC.

ASSOCIATED | ASSOCIATED WEALTH MANAGEMENT | ASSOCIATED INVESTMENT SERVICES, INC. | ASSOCIATED INVESTMENT SERVICES GROUP, INC. | ASSOCIATED INVESTMENT SERVICES GROUP | ASSOCIATED BANK PRIVATE WEALTH

CRD#: 1464 / SEC#: 801-71639, 8-99
RIA
Registered Investment Advisory firm - SEC (7/1/2010 Approved)
Illinois
Registered Investment Advisory firm - SEC (7/1/2010 Terminated)
Minnesota
Registered Investment Advisory firm - SEC (7/21/2010 Terminated)
Wisconsin
Registered Investment Advisory firm - SEC (7/20/2010 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Chicago district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Illinois
(3/11/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Nov 2014About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 2002About the Series 63 exam

Series 7 — General Securities Representative Examination

Passed Jun 2002About the Series 7 exam

Series 53 — Municipal Securities Principal Examination

Passed Feb 2004About the Series 53 exam

Series 24 — General Securities Principal Examination

Passed Jul 2002About the Series 24 exam
FINRA
SRO Registrations

Similar Advisors

SEATTLE, WA · CRD#
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
DM
David Perry Miller

ALLSTATE FINANCIAL SERVICES, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#

CRS (Client Relationship Summary) - RIA

Click below to view Heath William Sorenson's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Heath William Sorenson's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Similar Advisors

SEATTLE, WA · CRD#
Andrew David Sbardella
Andrew David Sbardella

EQUITABLE ADVISORS, LLC

CHARLOTTE, NC · CRD#
DM
David Perry Miller

ALLSTATE FINANCIAL SERVICES, LLC

CHARLOTTE, NC · CRD#
Edmund Joseph Vilsack JR
Edmund Joseph Vilsack JR

JANNEY MONTGOMERY SCOTT LLC

Canonsburg, PA · CRD#
HS
Follow Heath
Get alerted to job moves, licensing changes, and new disclosures
Free — no card required