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Laura Suzanne Frood

CFP®
SAGE, RUTTY & CO.
ROCHESTER, NY
·CRD# 4211953·26 years experience

Professional Summary

Laura Suzanne Frood, CFP®, who also goes by Laura Suzanne Schindler, is a registered financial advisor currently at SAGE, RUTTY & CO., INC. located in Rochester, New York. Laura is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2000. Laura has worked at 2 firms and has passed the Series 65, Series 63, SIE, Series 31 and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Laura Suzanne Schindler

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial Planner

Years of Experience

26 years in the financial services industry

Current & Past Employments

SAGE, RUTTY & CO., INC.·CRD# 3254
RIA
BD
1. 100 Corporate Woods Suite 300, Rochester, NY 146232. 100 Corporate Woods Suite 300, Rochester, NY 146233. 100 Corporate Woods Suite 300, Rochester, NY 146234. 1621 Jefferson Road, Rochester, NY 14623
May 13, 2009 - Present
SAGE, RUTTY & CO., INC.·CRD# 3254
RIA
BD
1. 100 Corporate Woods Suite 300, Rochester, NY 146232. 100 Corporate Woods Suite 300, Rochester, NY 146233. 100 Corporate Woods Suite 300, Rochester, NY 14623
August 30, 2001 - Present
CHARLES SCHWAB & CO., INC.·CRD# 5393
BD
Westlake, TX
September 29, 2000 - April 11, 2001

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Current Firm

SAGE, RUTTY & CO., INC.
SAGE, RUTTY & CO., INC.

SAGE RUTTY TRUST | SAGE, RUTTY & CO., INC.

CRD#: 3254 / SEC#: 801-35917, 8-533
RIA
Registered Investment Advisory firm - SEC (1/26/1990 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Woodbridge district office)

Contact Information

Main Address

100 Corporate Woods Suite 300, Rochester, NY 14623

Mailing Address

100 Corporate Woods Suite 300, Rochester, NY 14623

Phone Number

(585) 232-3760

Established

New York since 02/11/1937

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Small

# of Employees

36

SEC notice filing (11 States and Territories)

Registered to provide investment advisory services in 11 US states and territories.

FINRA licenses (46 States and Territories)

Registered to provide investment advisory services in 11 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

FIRM BROCHURE 09.15.2026 (9/21/2026)

Direct owners and executive officers

NamePositionCRD#
HOLLY, AUDREY WELLERSHAREHOLDER—
HOLLY, WAYNE FOSTEREXECUTIVE CHAIRMAN, SHAREHOLDER, DIRECTOR1019229
NUGENT, KIM LISBETHSENIOR VICE PRESIDENT, FINANCIAL ADVISOR, SHAREHOLDER4759283
PARKER, DOUGLAS EVANS IIIDIRECTOR, SHAREHOLDER, FINANCIAL ADVISOR, SENIOR VICE PRESIDENT1772713
HOLLY, TREVOR WILLIAMPRESIDENT, CEO, SHAREHOLDER6215542
BURKE, JAMES PAULSECRETARY, VICE PRESIDENT, SHAREHOLDER2226672
CONWAY, CHELSEA LEIGHDIRECTOR7976777
DENNIS, CORINNE MARIECHIEF COMPLIANCE OFFICER6454049
EHRLICH, CURT ALLENSENIOR VICE PRESIDENT, FINANCIAL ADVISOR, SHAREHOLDER4659166
FALVEY, ROBERT JOHNSHAREHOLDER (10/1996)1926374
FROOD, LAURA SUZANNEFINANCIAL ADVISOR, SHAREHOLDER4211953
FROOD, NEIL STEWART IIIFINANCIAL ADVISOR, DIRECTOR4483525
HOLLY, CHRISTOPHER ROBERTSHAREHOLDER7993869
HOLLY, CONNOR BFINANCIAL ADVISOR, SHAREHOLDER, FIRST VICE PRESIDENT5887021
HOLLY, JARED FOSTERSHAREHOLDER7648569
HOLLY, JESSICA LAURENSHAREHOLDER7656552
HOLLY, SEAN TYLERSHAREHOLDER7656542
HOLLY, SHANE ALEXANDERSHAREHOLDER7656553
LACEY, MATTHEW JAMESCONTROLLER,TREASURER, FINOP, SHAREHOLDER5299622
LOHWATER, ROBERT LAWRENCECORPORATE OFFICER1232267
RALPH JOSEPH DANDREADIRECTOR—
WEHNER, SANDRA JEANSHAREHOLDER1472675

Regulatory Assets Under Management

Total Number of Accounts

8,163

AUM (Assets Under Management)

$3,457,800,076

Disclosures

Regulatory Event

6

Arbitration

1

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
12/05/2025Cover PageReport
01/27/2025Cover PageReport
01/02/2024Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Brighton Baseball, Inc.: Co-Sponsorship Chair, Fundraising and sponsorship activities, 09/2022-present, Non-investment related, No time devoted during securities trading hours.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SAGE, RUTTY & CO., INC.
SAGE, RUTTY & CO., INC.

SAGE RUTTY TRUST | SAGE, RUTTY & CO., INC.

CRD#: 3254 / SEC#: 801-35917, 8-533
RIA
Registered Investment Advisory firm - SEC (1/26/1990 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Woodbridge district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(1/4/2019)
RR
California
(11/29/2004)
RR
Connecticut
(1/28/2020)
RR
Florida
(5/6/2004)
IAR
Florida
(5/13/2009)
RR
Illinois
(1/31/2011)
RR
Indiana
(5/6/2004)
RR
Maryland
(5/20/2019)
RR
Massachusetts
(3/2/2007)
RR
New Jersey
(1/4/2019)
RR
New York
(8/30/2001)
IAR
New York
(6/21/2021)
RR
North Carolina
(11/29/2004)
RR
Ohio
(1/22/2026)
RR
Oregon
(6/23/2026)
RR
Pennsylvania
(11/29/2004)
RR
Rhode Island
(6/1/2021)
RR
South Carolina
(11/29/2004)
RR
Tennessee
(8/27/2026)
RR
Texas
(3/2/2007)
RR
Utah
(3/27/2025)
RR
Virginia
(8/24/2005)
RR
Wisconsin
(1/11/2005)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed May 2009About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Oct 2000About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 31 — Futures Managed Funds Examination

Passed Oct 2004About the Series 31 exam

Series 7 — General Securities Representative Examination

Passed Sep 2000About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Laura Suzanne Frood's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Laura Suzanne Frood's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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