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Daniela Pedley

SUMMIT TRAIL ADVISORS
SAN FRANCISCO, CA
·CRD# 3081971·26 years experience

Professional Summary

Daniela Pedley, who also goes by Daniela Day, is a registered financial advisor currently at SUMMIT TRAIL ADVISORS, LLC located in San Francisco, California. Daniela is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2000. Daniela has worked at 7 firms and has passed the Series 66, Series 63, SIE, Series 3 and Series 7 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Daniela Day

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

26 years in the financial services industry

Current & Past Employments

SUMMIT TRAIL ADVISORS, LLC·CRD# 220519
RIA
535 Mission Street 14th Floor, San Francisco, CA 94105
August 17, 2015 - Present
SUMMIT TRAIL SECURITIES, LLC·CRD# 285784
BD
San Francisco, CA
May 5, 2017 - August 10, 2026
PURSHE KAPLAN STERLING INVESTMENTS·CRD# 35747
BD
San Francisco, CA
September 21, 2015 - August 16, 2016
BARCLAYS CAPITAL INC.·CRD# 19714
RIA
San Francisco, CA
January 21, 2009 - August 25, 2015
BARCLAYS CAPITAL INC.·CRD# 19714
BD
San Francisco, CA
September 22, 2008 - August 25, 2015
LEHMAN BROTHERS INC.·CRD# 7506
RIA
San Francisco, CA
April 1, 2008 - October 15, 2008
LEHMAN BROTHERS INC.·CRD# 7506
BD
San Francisco, CA
May 4, 2006 - September 22, 2008
J.P. MORGAN SECURITIES INC.·CRD# 18718
BD
New York, NY
May 1, 2001 - May 3, 2006
JPMSI·CRD# 15733
BD
New York, NY
March 7, 2000 - May 1, 2001

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Current Firm

SUMMIT TRAIL ADVISORS, LLC
SUMMIT TRAIL ADVISORS, LLC

PALMETTO DESIGNS, LLC | SUMMIT TRAIL ADVISORS, LLC

CRD#: 220519 / SEC#: 801-99352
RIA
Registered Investment Advisory firm - SEC (6/11/2015 Approved)

Contact Information

Main Address

2 Grand Central Tower 140 E 45th Street 28th Floor, New York, NY, 10017

Phone Number

(212) 812-7010

# of Employees

94

SEC notice filing (37 States and Territories)

Registered to provide investment advisory services in 37 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

WRAP FEE BROCHURE SUMMIT TRAIL (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

9,778

AUM (Assets Under Management)

$19,941,615,810

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
05/21/2026Cover PageReport
06/26/2025Cover PageReport
10/22/2024Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Summit Trail Advisors, LLC, Investment Related, Address: 555 Mission Street,32nd Floor San Francisco, CA 94105, RIA, Position: Partner, Start Date 08/17/2015, 160 hours devoted a month, 160 hours devoted during trading hours, Duties: Investment Advisor. 2. Congo Voice, Non- Investment Related, Address: 2805 St. James Rd., Belmont, CA 94002, Charity, Title: Board member, start dated 2012, 3-4 hours devoted a month, Duties: Advising the charity on direction and where to put funds. 3. Futures Without Violence, non-investment related, Address: 100 Montgomery St, San Francisco, CA 91429, Charity, Position: Member of Advisory Committee, Start Date: 2005, 1 hour devoted a month, Duties: Advisory.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SUMMIT TRAIL ADVISORS, LLC
SUMMIT TRAIL ADVISORS, LLC

PALMETTO DESIGNS, LLC | SUMMIT TRAIL ADVISORS, LLC

CRD#: 220519 / SEC#: 801-99352
RIA
Registered Investment Advisory firm - SEC (6/11/2015 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
California
(8/17/2015)
IAR
Texas
(10/14/2015)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Mar 2008About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 2000About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 3 — National Commodity Futures Examination

Passed Mar 2009About the Series 3 exam

Series 7 — General Securities Representative Examination

Passed Mar 2000About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

SUMMIT TRAIL ADVISORS, LLC — Registered Investment Advisory firm

Version Date: Tue, Oct 01, 2024

Our firm, Summit Trail Advisors, LLC, is registered as an investment adviser with the U.S. Securities and Exchange Commission. Brokerage and investment advisory services and fees differ and it is important for you to understand these differences. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing.

  • Services: We offer investment advisory services to retail investors. These services include a combination of financial planning and investment management. We may also offer investment management and financial planning as a stand-alone service. We engage in legacy services as a wrap fee program where we combine transaction fees and other fees and expenses with investment advisory services. We work closely with you to identify your investment goals and objectives, as well as risk tolerance and financial situation in order to develop an investment approach.

  • Accounts, Investments, and Monitoring: We provide services to individual, joint, retirement, trust and estate accounts. We primarily use mutual funds, exchange-traded funds, stocks, bonds, options, and private funds in constructing portfolios. We do not make available or offer advice with respect to only proprietary products or a limited menu of products or types of investments. As part of our services, we monitor portfolios and securities in accounts on a regular and continuous basis. We also meet with you at least annually, or more frequently, depending on your needs.

  • Investment Authority: We provide our services on a perpetual and discretionary basis. We execute investment recommendations in accordance with your investment objectives without your prior approval of each specific transaction. Our engagement will continue until you notify us otherwise in writing. We also offer our services on a non-discretionary basis, which means we are required to obtain your consent prior to executing any trades in your accounts. Therefore you will make the ultimate decision regarding the purchase or sale of investments in your accounts. However, we may not be able to aggregate your order with other client orders under this type of authority and therefore you may not receive the same price as other clients.

  • Account Minimums & Other Requirements: We do not require an account or relationship size minimum in order for you to open/maintain an account or establish a relationship.

For more detailed information on our relationships and services, please see Item 4 – Advisory Services, Item 13 – Review of Accounts and Item 7 – Types of Clients of our Form ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page.


Questions to ask your Professional:

  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications?
  • What do these qualifications mean?

  • Asset-Based Fees: Our asset-based fee for wealth management and investment management ranges up to 1.50% annually. This fee will be collected at the beginning of each calendar quarter and calculated as a percentage of the value of the cash and investments in your account[s] that we manage. This presents a conflict of interest as we are financially incentivized to encourage you to place more assets in your advisory account as you will pay more in advisory fees. If you are engaged in our wrap fee program, asset-based fees will include most transaction costs and fees to a broker-dealer or bank that has custody of your assets, and therefore are higher than a typical asset-based advisory fee.

  • Hourly Fees: Our hourly fees for financial planning are at a rate of up to $1,000 per hour. , payable in 2 different installments. Hourly fees are negotiable based on the nature and complexity of the services to be provided and the overall relationship with us. We will provide you with an estimate for total hours and overall costs prior to engaging us for these services.

  • Fixed Fees: Our fixed project-based for financial planning fees range up to $75,000, payable in 2 different installments. Fixed fees are negotiable based on the nature and complexity of the services to be provided and the overall relationship with us. We will provide you with an estimate of the total cost prior to engaging us for these services.

  • Other Fees & Costs: In addition to our advisory fee, you will also be responsible for third party manager and/or platform fees, custody fees, account administrative fees, fees and expenses related to mutual funds and exchange traded funds and applicable securities transaction fees. If you are in our wrap fee program, applicable securities transaction will be included in our advisory fees.

  • Additional Information: You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. For more detailed information on our fees, please see Item 5 – Fees and Compensation of our Form ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page.


Questions to ask your Professional:

  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we have to act in your best interest and not put our interests ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here is an example to help you understand what this means.

We will recommend that you invest in private funds that we manage. Investing in these private funds means that our organization will receive additional revenue from the fees collected for the management of these private funds. We are therefore financially incentivized to recommend that you invest directly into these private funds we manage. However, you are not obligated to invest in these private funds in order to maintain an advisory relationship with us. In addition, some of our financial professionals are registered representatives of Summit Trail Securities, LLC (“STS”), a broker-dealer. In addition to our services, your financial professional will offer you brokerage services through STS. Brokerage services and investment advisory services are different, and the fees we, and STS, charge for those services are different. It is important that you understand the differences. In particular, your financial professional will earn placement fees for transactions implemented through STS. You are encouraged to learn more about STS by reviewing their relationship summary and having a discussion with your financial professional.

Additional Information: For more detailed information, please see Item 10 – Financial Industry Activities and Affiliations, Item 12 – Brokerage Practices and Item 14 – Client Referrals and Other Compensation of our Form ADV Part 2A available via our firm’s Investment Adviser Public Disclosure Page.


Questions to ask your Professional:

  • How might your conflicts of interest affect me, and how will you address them?

Our financial professionals are compensated based on net percentage of revenue generated from advisory services, which is distributed in accordance with our partnership agreement. This means our financial professionals have an incentive to increase the asset size in the relationship or solicit new business, taking time away from the day-to-day servicing of existing clients.

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