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Eric Allen Heiting

Eric Allen Heiting

CFP®, ChFC®, CLU®
PMMSF PARTNERS
MADISON, WI
·CRD# 3052881·28 years experience

Professional Summary

Eric Allen Heiting, CFP®, ChFC®, CLU®, who also goes by Eric A Heiting, is a registered financial advisor currently at PMMSF PARTNERS, LLC located in Madison, Wisconsin and CENTRAL WEALTH MANAGEMENT LLC located in Madison, Wisconsin. Eric is registered as an IAR (Investment Advisor Representative) and started their career in finance in 1998. Eric has worked at 5 firms and has passed the Series 65, Series 63, SIE, Series 7 and Series 6 exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Eric A Heiting

Blog Corner

More Resources

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2009
ChFC®
Chartered Financial Consultant
CLU®
Chartered Life Underwriter

Years of Experience

28 years in the financial services industry

Current & Past Employments

Current

PMMSF PARTNERS, LLCCurrent·CRD# 310316
RIA
1111 Deming Way Suite 103, Madison, WI 53717
August 19, 2020 - Present
CENTRAL WEALTH MANAGEMENT LLCCurrent·CRD# 293172
RIA
1111 Deming Way Suite 103, Madison, WI 53717
February 13, 2026 - Present

Past

ATLASPast·CRD# 324191
RIA
Madison, WI
June 24, 2025 - January 30, 2026
CENTRAL WEALTH MANAGEMENT LLCPast·CRD# 293172
RIA
Madison, WI
June 19, 2018 - September 10, 2025
EAGLE STRATEGIES LLCPast·CRD# 110826
RIA
Marshfield, WI
March 7, 2005 - June 21, 2018
NYLIFE SECURITIES LLCPast·CRD# 5167
BD
Marshfield, WI
June 8, 1998 - June 21, 2018

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Current Firm

CW
CENTRAL WEALTH MANAGEMENT LLC

CENTRAL WEALTH MANAGEMENT LLC | VITAL WEALTH | CENTRAL WEALTH MANAGEMENT, LLC.

CRD#: 293172 / SEC#: 801-134976
RIA
Registered Investment Advisory firm - SEC (12/19/2025 Approved)
Illinois
Registered Investment Advisory firm - Illinois (6/4/2021 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (4/14/2021 Terminated)
Texas
Registered Investment Advisory firm - Texas (4/14/2021 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (4/14/2021 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1111 Deming Way Suite 103, Madison, WI 53717

Phone Number

(608) 841-1555

# of Employees

4

SEC notice filing (4 States and Territories)

Registered to provide investment advisory services in 4 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A (3/9/2026)

Regulatory Assets Under Management

Total Number of Accounts

443

AUM (Assets Under Management)

$136,834,321

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
06/03/2024Cover PageReport

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

[INSURANCE BROKERING; APPOINTED WITH OUTSIDE CARRIERS FOR THE PURPOSE OF BROKERING NON-REGISTERED INSURANCE PRODUCTS; 5 HRS/MONTH; 1111 DEMING WAY, SUITE 103 MADISON, WI; COMPENSATION: COMMISSIONS] [SUGARCOAT DESIGN; FAMILY BUSINESS INVOLVED IN GRAPHIC DESIGN; DOES NOT TAKE PART IN ANY DAY TO DAY ACTIVITIES; OWNER; COMPENSATION: FEES] [Fox Valley Pro Basketball Inc; Oshkosh Arena; Planning to invest my personal money into this private offering investment.; Fox Valley Pro Basketball, Inc. 2370 State Road 44, Suite A, Oshkosh, WI 54904; Start Date 09/2017; Role/Title: Investor; Investment Related; 0 hours per month; 0 hours per month during securities trading hours] [Vario Equity LLC; Role/Title: Managing Director; Start Date 06/2018; investment related; 5 hours per month during trading hours; private equity firm] [POLCO, Inc., 8001 Terrace Ave, Middleton, WI; Board Member; offers governance leadership and advisory services to venture capital firm; start date 06/2021; investment related; 3 hours a month; 3 hours during trading hours.] [CENTRAL WEALTH MANAGEMENT, LLC; MANAGING PRINCIPAL / CCO; 06/2018; INVESTMENT RELATED; 120 HOURS PER MONTH DURING TRADING HOURS] [PMMSF PARTNERS, LLC; MANAGING PRINCIPAL / CCO; 08/2020; INVESTMENT RELATED; 40 HOURS PER MONTH DURING TRADING HOURS] [FIRST RESPONDER HOLDING COMPANY; INVESTMENT-RELATED; ARROWHEAD, CA; INVESTOR; 1/14/2022; 0 HRS/MO; PERSONAL INVESTMENT] [FIVE AND DIME VENTURES, LLC; OWNER & MANAGING DIRECTOR; INVESTMENT-RELATED; MADISON, WI; VENTURE CAPITAL FUND DESIGNED TO INVEST IN POLCO; START DATE 2023; APPROX. 10 HRS/MO DURING BUSINESS HOURS; RAISING MONEY AND COMMUNICATING WITH INVESTORS REGARDING INVESTMENT INFORMATION.] [AMERICAN PROVENANCE II, INC.; NOT INVESTMENT-RELATED; MOUNT HOREB, WI; BOARD OBSERVER; START DATE: 08/2023; APPROXIMATELY 2 HRS/MO DURING TRADING HOURS; PROVIDE GOVERNANCE AND ADVICE AS BOARD OBSERVER FOR A PERSONAL CARE PRODUCTS AND PRODUCTION/MANUFACTURING FIRM.] [REVOPSIS THERAPEUTICS; INVESTMENT RELATED; SPRINGFIELD, IL; VENTURE CAPITAL/BIOPHARMACEUTICAL COMPANY; CONSULTANT; START DATE: 2/2024; APPROXIMATELY 1-2 HRS/MO DURING TRADING HOURS; PROVIDE BUSINESS ADVISE AND CONSULTING SERVICES.] [VARIO AMERICAN CENTER, LLC; INVESTMENT RELATED; MADISON, WI; MANAGING PARTNER; START DATE: 3/2019; APPROXIMATELY 2 HRS/MO DURING TRADING HOURS; REAL ESTATE INVESTMENT COMPANY (PROJECT OF VARIO EQUITY, LLC, GP).] [VARIO BAKERS PLACE, LLC; INVESTMENT RELATED; MADISON, WI; MANAGING PARTNER; START DATE: 3/2022; APPROXIMATELY 2 HRS/MO DURING TRADING HOURS; REAL ESTATE INVESTMENT COMPANY (PROJECT OF VARIO EQUITY, LLC, GP).] [VARIO SPONSOR, LLC; INVESTMENT RELATED; MADISON, WI; MANAGING PARTNER; START DATE: 10/2022; APPROXIMATELY 1 HR/MO DURING TRADING HOURS; REAL ESTATE INVESTMENT COMPANY.] [BAKERS PLACE SPONSOR, LLC; INVESTMENT RELATED; MADISON, WI; REAL ESTATE INVESTMENT COMPANY; LLC MEMBER; COMMENCEMENT 2/2022; 25 W. MAIN ST., STE 500, MADISON, WI 53703; APPROXIMATELY 2-5 HRS/MO; APPROXIMATELY 1-3 HRS/MO DURING TRADING HOURS]

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CW
CENTRAL WEALTH MANAGEMENT LLC

CENTRAL WEALTH MANAGEMENT LLC | VITAL WEALTH | CENTRAL WEALTH MANAGEMENT, LLC.

CRD#: 293172 / SEC#: 801-134976
RIA
Registered Investment Advisory firm - SEC (12/19/2025 Approved)
Illinois
Registered Investment Advisory firm - Illinois (6/4/2021 Terminated)
Iowa
Registered Investment Advisory firm - Iowa (4/14/2021 Terminated)
Texas
Registered Investment Advisory firm - Texas (4/14/2021 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (4/14/2021 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Wisconsin
(8/19/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Dec 2004About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Jun 1998About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Jun 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jan 2013About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Jun 1998About the Series 6 exam

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CRS (Client Relationship Summary) - RIA

Click below to view Eric Allen Heiting's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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