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RR

Richard L. Ralston

CETERA INVESTMENT ADVISERS LLC
Pensacola, FL 32504
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CRD#: 2879226
RR

Professional summary


Richard Lee Ralston, who also goes by Rich Lee Ralston, Rich Ralston, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Pensacola, Florida and CETERA WEALTH SERVICES, LLC located in Pensacola, Florida.

Richard is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1997. Richard has worked at 10 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Rich Lee Ralston | Rich Ralston

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(dba) PARKWAY FINANCIAL GROUP; Investment Related; 2629 Creighton Road, Suite 3, Pensacola, FL 32504; Financial Services; President; Start Date 02/2005; 175 hours per month with 150 hours per month occurring during trading hours; Provide investment advice and services as well as insurance products and services to include life, disability, and long-term care.

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Richard Lee Ralston's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

February 17, 2025 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 4303a Spanish Trail, Pensacola, FL 32504
RIA
CRD#: 105644
Pensacola, FL
Current

January 31, 2025 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 4303a Spanish Trail, Pensacola, FL 32504
BD
CRD#: 13572
Pensacola, FL
Past

July 10, 2017 - February 21, 2025

CONCOURSE FINANCIAL GROUP SECURITIES, INC.

RIA
CRD#: 15708
Pensacola, FL
Past

July 7, 2017 - February 21, 2025

CONCOURSE FINANCIAL GROUP SECURITIES, INC.

BD
CRD#: 15708
Pensacola, FL
Past

January 30, 2015 - July 11, 2017

STONEX ADVISORS INC.

RIA
CRD#: 174182
BIRMINGHAM, AL
Past

September 12, 2014 - July 11, 2017

STONEX SECURITIES INC.

BD
CRD#: 18456
PENSACOLA, FL
Past

February 23, 2010 - January 30, 2015

WRP INVESTMENTS, INC.

RIA
CRD#: 7365
TRAVERSE CITY, MI
Past

February 1, 2006 - September 12, 2014

WRP INVESTMENTS, INC.

BD
CRD#: 7365
TRAVERSE CITY, MI
Past

January 20, 2000 - February 1, 2006

COMMONWEALTH FINANCIAL NETWORK

BD
CRD#: 8032
TRAVERSE CITY, MI
Past

June 30, 1998 - February 2, 2000

NYLIFE SECURITIES LLC

BD
CRD#: 5167
NEW YORK, NY
Past

July 3, 1997 - May 29, 1998

METROPOLITAN LIFE INSURANCE COMPANY

BD
CRD#: 4095
NEW YORK, NY
Past

July 3, 1997 - May 29, 1998

MSI FINANCIAL SERVICES, INC.

BD
CRD#: 14251
SPRINGFIELD, MA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(2/21/2025)
RR
Alaska
(2/21/2025)
RR
Colorado
(2/21/2025)
RR
Florida
(1/31/2025)
IAR
Florida
(2/17/2025)
RR
Georgia
(2/21/2025)
RR
Indiana
(2/21/2025)
RR
Massachusetts
(3/12/2025)
RR
Michigan
(2/21/2025)
RR
Nebraska
(11/6/2025)
RR
South Carolina
(2/21/2025)
RR
Tennessee
(2/21/2025)
RR
Texas
(2/21/2025)
IAR
Texas
(2/21/2025)
RR
Virginia
(2/21/2025)
RR
Washington
(2/21/2025)

Exams


State Security Law Exam
IAR
Series 65
Date: 2/22/2010
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
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Contact information


Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory assets under management


Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
12/13/2024
09/26/2023
11/18/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Pensacola, FL 32504

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