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LN

Loay S. Naser

DIVERSIFY ADVISORY SERVICES
San Jose, CA 95126
Some features on this profile are disabled
CRD#: 2233089
LN

Professional summary


Loay S Naser, who also goes by Lou Naser, is a registered financial advisor currently at DIVERSIFY ADVISORY SERVICES, LLC located in San Jose, California and DFPG INVESTMENTS, LLC located in San Jose, California.

Loay is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1992. Loay has worked at 6 firms and has passed the Series 63, Series 99TO, SIE, Series 7, Series 6 and Series 24 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Lou Naser

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. Fixed Insurance; Non-Investment Related; San Diego, CA; Insurance; Broker; 12/2015; 5% during business hours; Insurance Sales 2. GWP Capital LLC; Investment Related; San Diego, CA; Investment Strategy; Managing Member; 12/2015; 0% during business hours; Owns GWP Capital LLC, serving in Investment Strategy 3. GWP Investment Holdings I; Non-Investment Related; San Jose, CA; LLC that owns GWP location in San Jose; Managing Member; 04/2014; 1% during business hours; Managing Member of LLC that owns GWP Location in San Jose, CA. Ownership and Management of a property. 4. GWProperties LLC; Non-Investment Related; San Diego, CA; Dormant company; Managing Member; 12/2015; 0% during business hours; Owns GWProperties, a dormant company with potential if a licensed real estate broker is brought in and complete real estate transaction 5. Real Estate; Non-Investment Related; San Diego, CA; Real Estate; Owner; 12/2015; 0% during business hours; Own Non-Securitized Real Estate and income producing Real Estate 6. Global Wealth Partners Inc.; Investment Related; San Diego, CA; DBA; Managing Partner; 12/2015; 0% during business hours; DBA for branch office, and how firm is held out to the public 7. Board of Directors (Coro Global); Non-Investment Related; Henderson, NV; Public Corporation; Consultant/Board of Directors; 2/2020; 7% during business hours; Board Member and Consultant shall provide to the Company business development services related to the development of commercial opportunities, business development, strategy planning and vision for the Company, as well as other related activities as directed by the Company 8. Mamma's Crunchy Delights; Non-Investment Related; Miami, FL; Private Corporation; Owner; 07/2021; 1% during business hours; Owner of business that produces and sells Pita Chips. 9. N3 Entertainment; Non-Investment Related; Miami, FL; Boat Leasing; Owner; 07/2021; 1% during business hours; Leasing of Boat 10. N6 Entertainment; Non-Investment Related; Miami, FL; Boat Leasing; Owner; 07/2021; 1% during business hours; I own a boat that I rent out 11. AYYA Hospitality Group; Non-Investment Related; Henderson, NV; Hospitality; CEO; 07/2021; 10% during business hours; AYYA will be a hospitality Group that I will be owning and operating with Multiple people. It will encompass multiple other companies. AYYA will be the Holding Co and Name of the Hospitality Group. I will do weekly calls with the head each specific organization and legal and finance teams. I will also be personally funding each entity. 12. GWP Investment Holdings II LLC; Non-Investment Related; San Diego, CA; LLC; Managing Member; 05/2014; 1% during business hours; Managing Member of GWP Investment Holdings II, LLC

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Loay S Naser's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

December 22, 2023 - Present

DIVERSIFY ADVISORY SERVICES, LLC

Office #1: 1764 The Alameda San Jose, San Jose, CA 95126
RIA
CRD#: 326060
San Jose, CA
Current

December 15, 2015 - Present

DFPG INVESTMENTS, LLC

Office #1: 1764 The Alameda, San Jose, CA 95126
BD
CRD#: 155576
San Jose, CA
Past

December 21, 2015 - July 12, 2024

DFPG INVESTMENTS, LLC

RIA
CRD#: 155576
Henderson, NV
Past

July 2, 2012 - December 21, 2015

FIRST ALLIED ADVISORY SERVICES, INC.

RIA
CRD#: 137888
SAN JOSE, CA
Past

February 2, 2010 - July 2, 2012

FIRST ALLIED SECURITIES, INC.

RIA
CRD#: 32444
SAN JOSE, CA
Past

February 1, 2010 - December 18, 2015

FIRST ALLIED SECURITIES, INC.

BD
CRD#: 32444
SAN JOSE, CA
Past

July 8, 1997 - October 13, 2009

MSI FINANCIAL SERVICES, INC.

RIA
CRD#: 14251
SAN JOSE, CA
Past

May 14, 1992 - July 9, 2007

METROPOLITAN LIFE INSURANCE COMPANY

BD
CRD#: 4095
SAN JOSE, CA
Past

May 14, 1992 - October 13, 2009

MSI FINANCIAL SERVICES, INC.

BD
CRD#: 14251
SAN JOSE, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
DA
DIVERSIFY ADVISORY SERVICES, LLC
ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RANCHO PRIVATE WEALTH | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MARCH FORWARD | LONGHORN FINANCIAL | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH SOLUTIONS | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675

RIA
Registered Investment Advisory firm - (8/31/2023 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(11/17/2022)
RR
California
(12/15/2015)
IAR
California
(12/26/2023)
RR
Delaware
(3/14/2023)
RR
Florida
(12/15/2015)
RR
Georgia
(10/23/2023)
RR
Hawaii
(1/7/2022)
RR
Indiana
(1/11/2024)
RR
Maryland
(2/11/2020)
RR
Massachusetts
(2/15/2024)
RR
Nevada
(9/27/2018)
RR
New York
(12/17/2024)
RR
North Carolina
(9/15/2020)
RR
Ohio
(10/23/2017)
RR
Pennsylvania
(10/23/2023)
RR
South Dakota
(10/6/2021)
RR
Tennessee
(8/3/2021)
RR
Texas
(12/15/2015)
IAR
Texas
(12/22/2023)
RR
Wisconsin
(7/24/2024)

Exams


State Security Law Exam
RR
Series 63
Date: 6/16/1992
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
Series 99TO
Date: 1/2/2023
Operations Professional Examination
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA

Current Firm


DA
DIVERSIFY ADVISORY SERVICES, LLC
ADVANCED WEALTH STRATEGIES GROUP | WESTRIDGE WEALTH STRATEGIES | THS PRIVATE FAMILY OFFICE | THE CRESTWELL GROUP | SPARK FINANCIAL SERVICE | SERRATELLI FINANCIAL GROUP | ROCKY MOUNTAIN WEALTH ADVISORS | RANCHO PRIVATE WEALTH | PROVIDENCE WEALTH ADVISORS | PLATINUM WEALTH GROUP | PATTERSON FINANCIAL SOLUTIONS | PARKVIEW WEALTH ADVISORS | NUCLEUS FINANCIAL GROUP | MARCH FORWARD | LONGHORN FINANCIAL | KLK CAPITAL MANAGEMENT, LLC | KEY ADVISORS WEALTH MANAGEMENT LLC | INVENTA WEALTH ADVISORS | INPAC WEALTH SOLUTIONS | ICONA WEALTH | HARDING FINANCIAL & INSURANCE | GROVE WEALTH ADVISORS | GRIFFIN WEALTH PARTNERS | GRADY CAPITAL GROUP | GOMEZ CORP | GLOBAL WEALTH PARTNERS, INC. | GLIDE FINANCIAL GROUP | GEN 1 FINANCIAL | FULCRUM INVESTMENT SERVICES | FIRST FINANCIAL CENTER OF DALLAS | FINANCIAL RESOURCES INC. | EVERGREEN ADVISOR GROUP | DIVERSIFY, INC. | DIVERSIFY ADVISORY SERVICES, LLC | DIVERSIFY ADVISOR NETWORK | CITY CENTER WEALTH ADVISORS | CIPOLLA FINANCIAL ADVISORS | CAPATA FINANCIAL | BUTLER FINANCIAL ADVISORS | BRIDGE EQUITIES | BOSTON WEALTH ADVISOR GROUP | ASHLAND PACIFIC | ANIMAS CAPITAL MANAGEMENT LLC

CRD#: 326060 / SEC#: 801-128675

RIA
Registered Investment Advisory firm - (8/31/2023 Approved)
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Contact information


Main Address
9017 S Riverside Dr. Suite 210, Sandy, UT 84070
Mailing Address
Phone number
(801) 890-7577
Established
Firm type
Fiscal year end
# of Employees
171

SEC notice filing (51 States and Territories)


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Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

DIVERSIFY ADVISORY SERVICES FORM ADV PART 2A (10/27/2025)

Regulatory assets under management


Total Number of Accounts8,318
AUM (Assets Under Management)$ 3,206,698,268

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
09/25/2024
Cover Page

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


DIVERSIFY ADVISORY SERVICES, LLC

CRD#: 326060San Jose, CA 95126

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