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CRD#: 326060
RIA

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FIRM PROFILE

Assets Under Management:$ 3,206,698,268
Clients per Registered Employee:39
Total Number of Employees:171
Clients per Employee:21
Total Number of Individual Clients:2,914
Total Number of HNWI Clients:735
Average Individual Client Account Size:$ 319,129
Average HNWI Account Size:$ 2,810,162

Where the Statistical Data for DIVERSIFY ADVISORY SERVICES, LLC Comes From

Understanding the Statistics for DIVERSIFY ADVISORY SERVICES, LLC and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 319,129
HNWI
$ 2,810,162
Breakdown of Assets Under Management
Total Client Assets:
$ 2,995,411,307
Individuals
$ 929,942,498 (29 % of total AUM)
HNWI
$ 2,065,468,809 (64.41 % of total AUM)
MISC
$ 211,286,961 (6.59 % of total AUM)
Employees
Total
171
Registered
94 (54.97% of the firm's employees are registered)
Client Ratios
39 Clients per Registered Employee
21 Clients per Employee
Clients
Total
3,649
Individuals
2,914 (79.86 %)
HNWI
735 (20.14 %)
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
9017 S Riverside Dr. Suite 210, Sandy, UT 84070
Phone Number
(801) 890-7577
# of Employees
171
Services offered
Selection of other advisers (including private fund managers)
Portfolio management for businesses (other than small businesses) or institutional clients (other than registered investment companies and other pooled investment vehicles)
Portfolio management for individualss and/or small businesss
Financial planning services
Fees & costs
Hourly charges
A percentage of assets under your management
Related websites
https://www.linkedin.com/company/diversify-inc/
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? NO
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? YES
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? YES

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? NO
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? NO
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? YES

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? YES
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? YES
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? NO
E. Do you or any related person recommend brokers or dealers to clients? YES
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? YES
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? YES
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? YES
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? YES
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? NO
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? NO

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? YES
(b) securities? YES
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $ 404,397,478
(b) Total Number of Clients 1,203

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? YES
(b) securities? YES
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $ 40
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. NO
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. NO
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. YES
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. NO

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) NO

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced: 2025-03

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients? 3


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
DIVERSIFY ADVISORY SERVICES FORM ADV PART 2A (10/27/2025)
DAS WRAP BROCHURE (3/31/2025)
Accountant Surprise Examination Report
Accounting Firm NameFiling DateForm ADV-E CoverForm ADV-E Report
ASSURANCE DIMENSIONS CERTIFIED PUBLIC ACCOUNTANTS09/25/2024

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
FALCON PARK CAPITAL, LLCLIMITED LIABILITY COMPANY07/2019
SMITH, RYAN, OMERPRESIDENT01/20134340304
ANDERSON, JOHN, BRADLEYCOO07/20236037308
POWELL, JANICE, MARIECCO07/20234519492
Armstrong, BryantCFO01/20244485318

The Importance of Understanding a Firm’s Role when Evaluating an Advisor

How Do I Determine Which Firm to Work With?

Advisor's working at DIVERSIFY ADVISORY SERVICES, LLC

Blair James Perry

Blair James Perry

Blair James Perry
IAR
RR
CRD#: 6016699
CFP®: Certified Financial Planner
Location:
Santa Fe, NM
Company:
DIVERSIFY ADVISORY SERVICES, LLC
Disclosures:
Experience:
13 years
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Chalise Rashae Westenskow

Chalise Rashae Westenskow

Chalise Rashae Allen, Chalise Rashal Allen, Chalise R Westenskow
IAR
RR
CRD#: 4693588
CFP®: Certified Financial Planner
Location:
Sandy, UT 84093
Company:
DIVERSIFY ADVISORY SERVICES, LLC
Disclosures:
Experience:
21 years
View Profile
Stephen F Tate

Stephen F Tate

Steve F Tate
IAR
RR
CRD#: 6269000
Location:
Sandy, UT 84093
Company:
DIVERSIFY ADVISORY SERVICES, LLC
Disclosures:
Experience:
12 years
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