Jeffrey W. Smalley
Professional summary
Jeffrey Willard Smalley, CFP®, ChFC®, CLU®, who also goes by Jeff Smalley, is a registered financial advisor currently at AMERITAS ADVISORY SERVICES, LLC located in Lincoln, Nebraska and AMERITAS INVESTMENT COMPANY, LLC located in Lincoln, Nebraska.
Jeffrey is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1991. Jeffrey has worked at 8 firms and has passed the Series 63, Series 52TO, SIE, Series 7, Series 53 and Series 24 exams.
Question & Answer
Aliases
Other business activities
CRS (Client Relationship Summary) - RIA
Click below to view Jeffrey Willard Smalley's CRS (Customer Relationship Summary).
Certified licenses
Experience
November 1, 2021 - Present
AMERITAS ADVISORY SERVICES, LLC
Office #1: 5900 O Street, Lincoln, NE 68510July 9, 2002 - Present
AMERITAS INVESTMENT COMPANY, LLC
Office #1: 5900 "o" Street, Lincoln, NE 68510-2234August 13, 2002 - November 1, 2021
AMERITAS INVESTMENT COMPANY, LLC
March 2, 1999 - July 11, 2002
RAYMOND JAMES FINANCIAL SERVICES, INC.
January 4, 1999 - July 11, 2002
RAYMOND JAMES FINANCIAL SERVICES, INC.
July 3, 1996 - January 4, 1999
ROBERT THOMAS SECURITIES, INC
September 15, 1994 - July 16, 1996
GILBERT MARSHALL & COMPANY
July 1, 1994 - August 30, 1994
INVESTMENT CENTERS OF AMERICA, INC.
November 25, 1991 - July 18, 1994
IDS LIFE INSURANCE COMPANY
November 25, 1991 - July 18, 1994
AMERIPRISE FINANCIAL SERVICES, LLC
Primary Firm SEC Registration
AMERITAS ADVISORY SERVICES, LLC
CRD#: 317245 / SEC#: 801-55153
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
Visual representation of state registrations
(7/12/2002)
(10/15/2012)
(7/16/2007)
(7/12/2002)
(7/12/2002)
(3/2/2011)
(7/12/2002)
(7/9/2002)
(11/1/2021)
(11/13/2015)
Exams
Series 52TO
Date: 9/25/2025
Municipal Securities Representative ExaminationFINRA
Current Firm
AMERITAS ADVISORY SERVICES, LLC
CRD#: 317245 / SEC#: 801-55153
Contact information
SEC notice filing (51 States and Territories)
Documents
Regulatory assets under management
| Total Number of Accounts | 41,501 |
| AUM (Assets Under Management) | $ 11,506,548,514 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/28/2025 | ||
| 07/23/2024 | ||
| 07/27/2023 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
