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CRD#: 317245
RIA

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FIRM PROFILE

Assets Under Management:$ 11,506,548,514
Clients per Registered Employee:53
Total Number of Employees:560
Clients per Employee:45
Total Number of Individual Clients:24,960
Total Number of HNWI Clients:163
Average Individual Client Account Size:$ 370,115
Average HNWI Account Size:$ 10,192,684

Overview

AMERITAS ADVISORY SERVICES, LLC is located at 5900 O Street, Lincoln, NE 68510. AMERITAS ADVISORY SERVICES, LLC has amassed assets under management in the amount of $11,506,548,514 spanning over 25,123 clients at the firm. A breakdown of these figures indicates that 99% of AMERITAS ADVISORY SERVICES, LLC’s clients are individuals and 1% of their clients are high net worth individuals. AMERITAS ADVISORY SERVICES, LLC has 560 total employees and of those employees, 473 can be registered with one or both FINRA and the SEC. 84% percentage at AMERITAS ADVISORY SERVICES, LLC are registered to handle securities or provide financial advice. The firm has 0 disclosures, 0 being regulatory events, 0 being client events, and 0 events that have led to arbitration. Firm disclosures can occur for a number of reasons and we encourage every investor to review and perform their due diligence, as appropriate, before moving forward. You will be able to access AMERITAS ADVISORY SERVICES, LLC‘s brochures, the Form ADV, the Customer Relationship Summary (CRS), Accountant Surprise Examination Reports, and direct owners and executive officers. You will also see a list of services offered, fees & costs, conflicts of interest, and any and all related websites to the firm. In addition to these data points, our database will allow you to find every registered employee at AMERITAS ADVISORY SERVICES, LLC. Using your dashboard, you can access advisor disclosures (if any), run background checks, save, compare, and monitor your advisor for the life of your relationship. If you are still deciding which financial advisor would be best suited for your needs, our free members get access to our comparison tool which allows anyone to see relevant data points for each financial advisor and their firms in a side-by-side comparison.

Crafted using large generative AI models

Where the Statistical Data for AMERITAS ADVISORY SERVICES, LLC Comes From

Understanding the Statistics for AMERITAS ADVISORY SERVICES, LLC and How They Compare to Other Firms Through Our Analysis

Average Account Value
Individuals
$ 370,115
HNWI
$ 10,192,684
Breakdown of Assets Under Management
Total Client Assets:
$ 10,899,469,829
Individuals
$ 9,238,062,323 (80.29 % of total AUM)
HNWI
$ 1,661,407,506 (14.44 % of total AUM)
MISC
$ 607,078,685 (5.28 % of total AUM)
Employees
Total
560
Registered
473 (84.46% of the firm's employees are registered)
Client Ratios
53 Clients per Registered Employee
45 Clients per Employee
Clients
Total
25,123
Individuals
24,960 (99.35 %)
HNWI
163 (0.65 %)
Firm Disclosures
No Disclosures

FIRM INFORMATION

Main Address
5900 O Street, Lincoln, NE 68510
Phone Number
(800) 335-9858
# of Employees
560
Services offered
Selection of other advisers (including private fund managers)
Pension consulting services
Portfolio management for businesses (other than small businesses) or institutional clients (other than registered investment companies and other pooled investment vehicles)
Portfolio management for individualss and/or small businesss
Financial planning services
Educational seminars/workshops
Fees & costs
Hourly charges
A percentage of assets under your management
Fixed fees (other than subscription fees)
Solicitor Fees
Related websites
https://www.ameritas.com
Participation or Interest in Client Transactions

Proprietary Interest in Client Transactions
A. Do you or any related person:
(1) buy securities for yourself from advisory clients, or sell securities you own to advisory clients (principal transactions)? NO
(2) buy or sell for yourself securities (other than shares of mutual funds) that you also recommend to advisory clients? YES
(3) recommend securities (or other investment products) to advisory clients in which you or any related person has some other proprietary (ownership) interest (other than those mentioned in Items 8.A.(1) or (2))? YES

Sales Interest in Client Transactions
B. Do you or any related person:
(1) as a broker-dealer or registered representative of a broker-dealer, execute securities trades for brokerage customers in which advisory client securities are sold to or bought from the brokerage customer (agency cross transactions)? NO
(2) recommend to advisory clients, or act as a purchaser representative for advisory clients with respect to, the purchase of securities for which you or any related person serves as underwriter or general or managing partner? YES
(3) recommend purchase or sale of securities to advisory clients for which you or any related person has any other sales interest (other than the receipt of sales commissions as a broker or registered representative of a broker-dealer)? YES

Investment or Brokerage Discretion
C. Do you or any related person have discretionary authority to determine the:
(1) securities to be bought or sold for a client's account? YES
(2) amount of securities to be bought or sold for a client's account? YES
(3) broker or dealer to be used for a purchase or sale of securities for a client's account? NO
(4) commission rates to be paid to a broker or dealer for a client's securities transactions? NO
D. If you answer "yes" to C.(3) above, are any of the brokers or dealers related persons? YES
E. Do you or any related person recommend brokers or dealers to clients? YES
F. If you answer "yes" to E. above, are any of the brokers or dealers related persons? YES
G. (1) Do you or any related person receive research or other products or services other than execution from a broker-dealer or a third party ("soft dollar benefits") in connection with client securities transactions? YES
G. (2) If "yes" to G.(1) above, are all the "soft dollar benefits" you or any related persons receive eligible "research or brokerage services" under section 28(e) of the Securities Exchange Act of 1934? YES
H. (1) Do you or any related person, directly or indirectly, compensate any person that is not an employee for client referrals? YES
H. (2) Do you or any related person, directly or indirectly, provide any employee compensation that is specifically related to obtaining clients for the firm (cash or non-cash compensation in addition to the employee's regular salary)? NO
I. Do you or any related person, including any employee, directly or indirectly, receive compensation from any person (other than you or any related person) for client referrals? YES

Self-custody

A. (1) Do you have custody of any advisory clients':
(a) cash or bank accounts? YES
(b) securities? YES
(2) If you checked "yes" to Item 9.A.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which you have custody:
(a) U.S. Dollar Amount $ 6,918,012,523
(b) Total Number of Clients 14,605

B. (1) In connection with advisory services you provide to clients, do any of your related persons have custody of any of your advisory clients':
(a) cash or bank accounts? YES
(b) securities? YES
(2) If you checked "yes" to Item 9.B.(1)(a) or (b), what is the approximate amount of client funds and securities and total number of clients for which your related persons have custody:
(a) U.S. Dollar Amount $ 9,322
(b) Total Number of Clients

C. If you or your related persons have custody of client funds or securities in connection with advisory services you provide to clients, check all the following that apply:
(1) A qualified custodian(s) sends account statements at least quarterly to the investors in the pooled investment vehicle(s) you manage. NO
(2) An independent public accountant audits annually the pooled investment vehicle(s) that you manage and the audited financial statements are distributed to the investors in the pools. NO
(3) An independent public accountant conducts an annual surprise examination of client funds and securities. YES
(4) An independent public accountant prepares an internal control report with respect to custodial services when you or your related persons are qualified custodians for client funds and securities. YES

D. Do you or your related person(s) act as qualified custodians for your clients in connection with advisory services you provide to clients?
(1) you act as a qualified custodian NO
(2) your related person(s) act as qualified custodian(s) YES

E. If you are filing your annual updating amendment and you were subject to a surprise examination by an independent public accountant during your last fiscal year, provide the date (MM/YYYY) the examination commenced: 2024-04

F. If you or your related persons have custody of client funds or securities, how many persons, including, but not limited to, you and your related persons, act as qualified custodians for your clients in connection with advisory services you provide to clients? 3


FIRM DOCUMENTS

Customer Relationship Summary (CRS / SEC)Latest Form ADV
Part 2 Brochures
FORM ADV PART 2A (9/19/2025)
Accountant Surprise Examination Report
Accounting Firm NameFiling DateForm ADV-E CoverForm ADV-E Report
DELOITTE & TOUCHE, LLP10/28/2025
DELOITTE & TOUCHE LLP07/23/2024
DELOITTE & TOUCHE LLP07/27/2023

DIRECT OWNERS & EXECUTIVE OFFICERS

NameTitleAquiredCRD#
SHERFFIUS, MARIA, ELIZABETHSECOND VP, COMPLIANCE01/20202726500
BEASLEY, RYAN, CHARLESMEMBER, BOARD OF DIRECTORS01/20202943009
Korte, Brent, FrazierMEMBER, BOARD OF DIRECTORS01/20204808103
KINSELLA, MATTHEW, JOHNCHIEF COMPLIANCE OFFICER06/20225217108
AMERITAS LIFE INSURANCE CORP.OWNER01/2020
BERTHOLD, RICHARD, AARONVICE PRESIDENT, SERVICE12/20214433172
KAIS, JAMES, MICHAELMEMBER, BOARD OF DIRECTORS01/20222529327
KOBZA, JENNIFER, ANNVICE PRESIDENT, PUBLIC FINANCE01/20225543972
ROBSON, JEREMY, MICHAELSECOND VICE PRESIDENT, WEALTH MANAGEMENT & INVESTMENT SERVICES01/20224147931
SHOEMAKER, MICHAEL, EUGENEVICE PRESIDENT & MANAGING DIRECTOR, PUBLIC FINANCE01/20221548095
MANN, BRANDON, MICHAELPRESIDENT & BOARD OF DIRECTORS06/20224488207
Schubauer, Tyler, JosephCORPORATE SECRETARY05/20226392775
Walker-Sadler, Elizabeth, MichelleREGIONAL VP, SALES & DISTRIBUTION01/20234773120
WU, MICHELE, XIAOMINGBOARD OF DIRECTORS01/20247579071

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Advisor's working at AMERITAS ADVISORY SERVICES, LLC

Brian Patrick Abad

Brian Patrick Abad

Brian Abad
IAR
RR
CRD#: 2923073
Location:
Roseville, CA 95661
Company:
AMERITAS ADVISORY SERVICES, LLC
Disclosures:
Experience:
28 years
View Profile
MO

Matthew Brent Olson

Matthew Olson
IAR
RR
CRD#: 7720144
Location:
Exeter, CA 93221
Company:
AMERITAS ADVISORY SERVICES, LLC
Disclosures:
Experience:
2 years
View Profile
PM

Park Joseph Mccurdy

Park Mccurdy
IAR
RR
CRD#: 7850570
Location:
Dallas, TX 75252
Company:
AMERITAS ADVISORY SERVICES, LLC
Disclosures:
Experience:
1 year
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