Brian K. Lureen

HERITAGE ADVISORY SERVICES

Malvern, PA 19355

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CRD#: 1613204

Professional summary

Brian Keith Lureen is a registered financial advisor currently at HERITAGE ADVISORY SERVICES, INC. located in Malvern, Pennsylvania and HERITAGE FINANCIAL SYSTEMS, LLC located in Malvern, Pennsylvania.

Brian is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1987. Brian has worked at 11 firms and has passed the Series 65, Series 63, Series 52TO, Series 99TO, Series 79TO, Series 50, SIE, Series 7, Series 6, Series 14, Series 54, Series 4, Series 53, Series 27 and Series 24 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1)PRESIDENT AND CEO, HERITAGE FINCORP, INC. (START DATE 9/06) A HOLDING COMPANY FOR HERITAGE ADVISORY SERVICES, INC. AND HERITAGE WEALTH MANAGEMENT SERVICES, INC. THE COMPANIES ARE ENGAGED IN INVESTMENT RELATED ACTIVITIES AS A RIA AND AN ESTATE PLANNING/FINANCIAL PLANNING ORGANIZATION, WHEREBY, MR. LUREEN ENGAGES IN THE SALE OF INSURANCE PRODUCTS AND FINANCIAL PLANNING AND INVESTMENT ADVISORY SERVICES. I DEVOTE APPROX. 30 HRS PER WEEK TO ACTIVITIES ASSOCIATED WITH THESE ENTITIES AND APPROXIMATELY SPEND 4 HRS PER DAY DURING TRADING HOURS ON VARIED DUTIES. MANAGE STRATEGIC GROWTH, COMPLIANCE AND CORPORATE INITIATIVES.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Brian Keith Lureen's CRS (Customer Relationship Summary).

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

October 24, 2000 - Present

HERITAGE ADVISORY SERVICES, INC.

Office #1: 5 Great Valley Parkway Suite 334, Malvern, PA 19355

RIA

CRD#: 119241

Malvern, PA

Current

March 17, 2005 - Present

HERITAGE FINANCIAL SYSTEMS, LLC

Office #1: 5 Great Valley Parkway Suite 334, Malvern, PA 19355Office #2: 5 Great Valley Parkway Suite 334, Malvern, PA 19355

CRD#: 133019

Malvern, PA

Past

September 26, 2000 - March 4, 2005

EPLANNING SECURITIES, INC.

CRD#: 46000

ROSEVILLE, CA

Past

January 9, 1998 - September 28, 2000

FFP SECURITIES, INC.

CRD#: 16337

CHESTERFIELD, MO

Past

March 16, 1995 - January 9, 1998

OSAIC FS, INC.

CRD#: 3870

FORT WAYNE, IN

Past

May 22, 1990 - March 21, 1995

THE LINCOLN NATIONAL LIFE INSURANCE COMPANY

CRD#: 2580

FORT WAYNE, IN

Past

May 22, 1990 - March 21, 1995

OSAIC FA, INC.

CRD#: 3978

FORT WAYNE, IN

Past

June 22, 1989 - May 8, 1990

CENTURY INVESTORS OF AMERICA, INC.

CRD#: 5322

Past

February 13, 1989 - June 8, 1989

PAMCO SECURITIES AND INSURANCE SERVICES

CRD#: 11028

Past

November 23, 1988 - December 13, 1988

MARKETING ONE SECURITIES, INC.

CRD#: 16611

Past

September 24, 1987 - February 14, 1989

NEW ENGLAND SECURITIES

CRD#: 615

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Florida
(3/23/2005)

New Jersey
(3/29/2005)

New York
(1/7/2010)

IAR

Pennsylvania
(12/8/2000)

Pennsylvania
(3/22/2005)

Texas
(6/3/2015)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 65

Date: 3/30/1998

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 3/3/1987

Uniform Securities Agent State Law Examination

General Industry/Product Exam

Series 52TO

Date: 9/25/2025

Municipal Securities Representative Examination

General Industry/Product Exam

Series 99TO

Date: 1/2/2023

Operations Professional Examination

General Industry/Product Exam

Series 79TO

Date: 1/2/2023

Investment Banking Registered Representative Examination

General Industry/Product Exam

Series 50

Date: 12/27/2021

Municipal Advisor Representative Qualification Exam

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 12/2/1997

General Securities Representative Examination

General Industry/Product Exam

Series 6

Date: 9/22/1987

Investment Company Products/Variable Contracts Representative Examination

Principal/Supervisory Exam

Series 14

Date: 1/2/2023

Compliance Officer Examination

Principal/Supervisory Exam

Series 54

Date: 11/22/2021

Municipal Advisor Principal Qualification Examination

Principal/Supervisory Exam

Series 4

Date: 3/27/2006

Registered Options Principal Examination

Principal/Supervisory Exam

Series 53

Date: 9/12/2005

Municipal Securities Principal Examination

Principal/Supervisory Exam

Series 27

Date: 1/31/2005

Financial and Operations Principal Examination

Principal/Supervisory Exam

Series 24

Date: 2/13/1998

General Securities Principal Examination

SRO Registrations

FINRA

Current Firm

HERITAGE ADVISORY SERVICES, INC.

HERITAGE ADVISORY SERVICES, INC. | HFS ADVISORY SERVICES, INC.

CRD#: 119241 / SEC#: 801-67269

RIA

Registered Investment Advisory firm - (6/27/2012 Terminated)

Delaware

Registered Investment Advisory firm - (12/31/2002 Terminated)

Maryland

Registered Investment Advisory firm - (4/4/2016 Terminated)

New Jersey

Registered Investment Advisory firm - (7/18/2021 Terminated)

Pennsylvania

Registered Investment Advisory firm - (6/26/2012 Approved)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

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Contact information

Main Address

5 Great Valley Parkway Suite 334, Malvern, PA 19355

Mailing Address

Phone number

(610) 889-2066

Established

Firm type

Fiscal year end

# of Employees

Documents

Latest Form ADV

Regulatory assets under management

Total Number of Accounts	14
AUM (Assets Under Management)	$ 7,828,695

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Brian K. Lureen

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Brian Keith Lureen's CRS (Customer Relationship Summary).

Certified licenses

Experience

HERITAGE FINANCIAL SYSTEMS, LLC

EPLANNING SECURITIES, INC.

FFP SECURITIES, INC.

OSAIC FS, INC.

THE LINCOLN NATIONAL LIFE INSURANCE COMPANY

OSAIC FA, INC.

CENTURY INVESTORS OF AMERICA, INC.

PAMCO SECURITIES AND INSURANCE SERVICES

MARKETING ONE SECURITIES, INC.

NEW ENGLAND SECURITIES

State Registrations and Notice Filings

Exams

Series 65

Date: 3/30/1998

Series 63

Date: 3/3/1987

Series 52TO

Date: 9/25/2025

Series 99TO

Date: 1/2/2023

Series 79TO

Date: 1/2/2023

Series 50

Date: 12/27/2021

SIE

Date: 10/1/2018

Series 7

Date: 12/2/1997

Series 6

Date: 9/22/1987

Series 14

Date: 1/2/2023

Series 54

Date: 11/22/2021

Series 4

Date: 3/27/2006

Series 53

Date: 9/12/2005

Series 27

Date: 1/31/2005

Series 24

Date: 2/13/1998

FINRA

Current Firm

HERITAGE ADVISORY SERVICES, INC.

Contact information

Documents

Regulatory assets under management

Red Flags

Company Information

HERITAGE ADVISORY SERVICES, INC.

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