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Brian Keith Lureen

HERITAGE ADVISORY SERVICES
MALVERN, PA
·CRD# 1613204·39 years experience

Professional Summary

Brian Keith Lureen is a registered financial advisor currently at HERITAGE ADVISORY SERVICES, INC. located in Malvern, Pennsylvania and HERITAGE FINANCIAL SYSTEMS, LLC located in Malvern, Pennsylvania. Brian is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1987. Brian has worked at 11 firms and has passed the Series 65, Series 63, Series 52TO, Series 99TO, Series 79TO, Series 50, SIE, Series 7, Series 6,...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

39 years in the financial services industry

Current & Past Employments

HERITAGE ADVISORY SERVICES, INC.·CRD# 119241
RIA
5 Great Valley Parkway Suite 334, Malvern, PA 19355
October 24, 2000 - Present
HERITAGE FINANCIAL SYSTEMS, LLC·CRD# 133019
BD
1. 5 Great Valley Parkway Suite 334, Malvern, PA 193552. 5 Great Valley Parkway Suite 334, Malvern, PA 19355
March 17, 2005 - Present
EPLANNING SECURITIES, INC.·CRD# 46000
BD
Roseville, CA
September 26, 2000 - March 4, 2005
FFP SECURITIES, INC.·CRD# 16337
BD
Chesterfield, MO
January 9, 1998 - September 28, 2000
OSAIC FS, INC.·CRD# 3870
BD
Fort Wayne, IN
March 16, 1995 - January 9, 1998
THE LINCOLN NATIONAL LIFE INSURANCE COMPANY·CRD# 2580
BD
Fort Wayne, IN
May 22, 1990 - March 21, 1995
OSAIC FA, INC.·CRD# 3978
BD
Fort Wayne, IN
May 22, 1990 - March 21, 1995
CENTURY INVESTORS OF AMERICA, INC.·CRD# 5322
BD
June 22, 1989 - May 8, 1990
PAMCO SECURITIES AND INSURANCE SERVICES·CRD# 11028
BD
February 13, 1989 - June 8, 1989
MARKETING ONE SECURITIES, INC.·CRD# 16611
BD
November 23, 1988 - December 13, 1988
NEW ENGLAND SECURITIES·CRD# 615
BD
September 24, 1987 - February 14, 1989

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Current Firm

HA
HERITAGE ADVISORY SERVICES, INC.

HERITAGE ADVISORY SERVICES, INC. | HFS ADVISORY SERVICES, INC.

CRD#: 119241 / SEC#: 801-67269
RIA
Registered Investment Advisory firm - SEC (6/27/2012 Terminated)
Delaware
Registered Investment Advisory firm - Delaware (12/31/2002 Terminated)
Maryland
Registered Investment Advisory firm - Maryland (4/4/2016 Terminated)
New Jersey
Registered Investment Advisory firm - New Jersey (7/18/2021 Terminated)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (6/26/2012 Approved)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

5 Great Valley Parkway Suite 334, Malvern, PA 19355

Phone Number

(610) 889-2066

# of Employees

1

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

15

AUM (Assets Under Management)

$6,542,795

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1)PRESIDENT AND CEO, HERITAGE FINCORP, INC. (START DATE 9/06) A HOLDING COMPANY FOR HERITAGE ADVISORY SERVICES, INC. AND HERITAGE WEALTH MANAGEMENT SERVICES, INC. THE COMPANIES ARE ENGAGED IN INVESTMENT RELATED ACTIVITIES AS A RIA AND AN ESTATE PLANNING/FINANCIAL PLANNING ORGANIZATION, WHEREBY, MR. LUREEN ENGAGES IN THE SALE OF INSURANCE PRODUCTS AND FINANCIAL PLANNING AND INVESTMENT ADVISORY SERVICES. I DEVOTE APPROX. 30 HRS PER WEEK TO ACTIVITIES ASSOCIATED WITH THESE ENTITIES AND APPROXIMATELY SPEND 4 HRS PER DAY DURING TRADING HOURS ON VARIED DUTIES. MANAGE STRATEGIC GROWTH, COMPLIANCE AND CORPORATE INITIATIVES.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Florida
(3/23/2005)
RR
New Jersey
(3/29/2005)
RR
New York
(1/7/2010)
IAR
Pennsylvania
(12/8/2000)
RR
Pennsylvania
(3/22/2005)
RR
Texas
(6/3/2015)
RR
Washington
(3/19/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Mar 1998About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Mar 1987About the Series 63 exam

Series 52TO — Municipal Securities Representative Examination

Passed Sep 2025About the Series 52TO exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

Series 79TO — Investment Banking Registered Representative Examination

Passed Jan 2023About the Series 79TO exam

Series 50 — Municipal Advisor Representative Qualification Exam

Passed Dec 2021About the Series 50 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Dec 1997About the Series 7 exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Sep 1987About the Series 6 exam

Series 14 — Compliance Officer Examination

Passed Jan 2023About the Series 14 exam

Series 54 — Municipal Advisor Principal Qualification Examination

Passed Nov 2021About the Series 54 exam

Series 4 — Registered Options Principal Examination

Passed Mar 2006About the Series 4 exam

Series 53 — Municipal Securities Principal Examination

Passed Sep 2005About the Series 53 exam

Series 27 — Financial and Operations Principal Examination

Passed Jan 2005About the Series 27 exam

Series 24 — General Securities Principal Examination

Passed Feb 1998About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Brian Keith Lureen's CRS (Customer Relationship Summary).

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