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RR

Robert B. Reed

HEROLD & LANTERN INVESTMENTS
Melville, NY 11747
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CRD#: 1314885
RR

Professional summary


Robert Bruce Reed, who also goes by Bruce Reed, is a registered financial professional currently at HEROLD & LANTERN INVESTMENTS, INC. located in Melville, New York.

Robert is registered as a RR (Registered Representative) and started their career in finance in 1984. Robert has worked at 4 firms and has passed the Series 63, Series 99TO, SIE, Series 3, Series 7, Series 10, Series 9, Series 4 and Series 8 exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
No

Aliases


Bruce Reed

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - BD


Click below to view Robert Bruce Reed's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

August 2, 2004 - Present

HEROLD & LANTERN INVESTMENTS, INC.

Office #1: 35 Pinelawn Road Suite 101e, Melville, NY 11747
BD
CRD#: 30996
Melville, NY
Past

November 28, 1989 - August 2, 2004

TRADEX BROKERAGE SERVICE, INC.

BD
CRD#: 8028
NEW YORK, NY
Past

August 15, 1986 - April 3, 1989

ROTAN MOSLE INC.

BD
CRD#: 727
Past

November 21, 1984 - September 16, 1986

BA INVESTMENT SERVICES, INC.

BD
CRD#: 12965

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(5/18/2018)
RR
Arizona
(6/10/2025)
RR
Arkansas
(1/14/2010)
RR
California
(1/14/2010)
RR
Florida
(1/4/2010)
RR
Georgia
(1/14/2010)
RR
Indiana
(1/2/2025)
RR
Kansas
(1/14/2010)
RR
Louisiana
(1/14/2010)
RR
Maryland
(10/23/2025)
RR
Mississippi
(1/14/2010)
RR
Missouri
(2/14/2011)
RR
New Jersey
(12/16/2009)
RR
New York
(10/25/2010)
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North Carolina
(2/10/2011)
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Oklahoma
(2/14/2011)
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Texas
(8/2/2004)
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Wyoming
(2/19/2016)

Exams


State Security Law Exam
RR
Series 63
Date: 1/9/1985
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
Series 99TO
Date: 1/2/2023
Operations Professional Examination
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
Principal/Supervisory Exam
RR
Series 8
Date: 1/12/1988
General Securities Sales Supervisor Examination (Options Module & General Module)
SRO Registrations
RR
FINRA

Current Firm


H&
HEROLD & LANTERN INVESTMENTS, INC.
HEROLD & LANTERN INVESTMENTS, INC. | LANTERN INVESTMENTS, INC.

CRD#: 30996 / SEC#: , 8-45285

BD
Broker-Dealer Firm Regulated by FINRA (Long Island district office)
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Contact information


Main Address
35 Pinelawn Road Suite 101e, Melville, NY 11747
Mailing Address
35 Pinelawn Road Suite 101e, Melville, NY 11747
Phone number
(631) 454-2000
Established
Delaware since 08/28/1992
Firm type
Corporation
Fiscal year end
June
Firm Size
Small
# of Employees

FINRA licenses (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / FINRA)

Direct owners and executive officers


NamePositionCRD#
PERCHERON ASSET MANAGEMENT GROUP, INC.OWNER
HEROLD, LAWRENCE STEPHENCHIEF OPERATING OFFICER/FINOP870531
LANTON, KEITH MICHAELPRESIDENT1703378
SHEFTEL, WENDY DIANECHIEF COMPLIANCE OFFICER2300282

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


HEROLD & LANTERN INVESTMENTS, INC.

CRD#: 30996Melville, NY 11747

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