Richard L. Farrar
CETERA INVESTMENT ADVISERS LLC
HOOVER, AL
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CRD#: 1010027
Professional summary
Richard Lann Farrar, CFP®, who also goes by Rick Farrar, Ricky Farrar, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Hoover, Alabama and CETERA ADVISORS LLC located in Hoover, Alabama.
Richard is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1984. Richard has worked at 8 firms and has passed the Series 65, Series 63, SIE, Series 7, Series 6 and Series 26 exams.
Question & Answer
What are your service offerings?
Comprehensive Financial Planni...
Retirement Income Management
Small Business Planning
Employee and Employer Plan Ben...
Retirement Planning
Estate Planning
Business Succession Planning
What is your minimum asset requirement?
1M
Are you a "fiduciary"?
Yes
Aliases
Rick Farrar | Ricky Farrar
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES, INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FIXED INSURANCE, START DATE: 06/2022, APX NUMBER OF HOURS PER WEEK: 8, APX NUMBER OF HOURS DURING TRADING HOURS: 6, POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT , BRIEF DESCRIPTION OF DUTIES: SELLS LIFE, DISABILITY, HEALTH, FIXED ANNUITIES AND LONG-TERM CARE 2. NAME OF OTHER BUSINESS: TOTUS WEALTH MANAGEMENT , INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 06/2022, POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL, APX NUMBER OF HOURS PER WEEK: 50, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES; 3. NAME OF OTHER BUSINESS: LION STREET, INVESTMENT RELATED: YES, ADDRESS: 781 CHESTNUT PARK LANE, HOOVER, AL, 35226, NATURE OF BUSINESS: INSURANCE MARKETING, START DATE:12/2016, POSITION/TITLE/RELATIONSHIP: PRODUCER/PART OWNER, APX NUMBER OF HOURS PER WEEK: 5, APX NUMBER OF HOURS DURING TRADING HOURS: 3, BRIEF DESCRIPTION OF DUTIES: BRING BEST OF BREED TO MY CLIENTS CONCERNING THEIR INSURANCE RELATED MATTERS; 4. NAME OF OTHER BUSINESS: FS BENEFITS, LLC, INVESTMENT RELATED: NO, ADDRESS: 781 CHESTNUT PARK LANE, HOOVER, AL, 35226, NATURE OF BUSINESS: EMPLOYEE BENEFITS, START DATE: 09/2013, POSITION/TITLE/RELATIONSHIP: VP/PARTNER, APX NUMBER OF HOURS PER WEEK: VARIES, APX NUMBER OF HOURS DURING TRADING HOURS: VARIES, BRIEF DESCRIPTION OF DUTIES: SELL EMPLOYEE BENEFITS TO MIDDLE MARKET COMPANIES; 5. NAME OF OTHER BUSINESS: MOUNTAIN TOP COMPANIES, LLC, INVESTMENT RELATED: NO, ADDRESS: 781 CHESTNUT PARK LANE, HOOVER, AL, 35226, NATURE OF BUSINESS: FIXED INSURANCE AND EMPLOYEE BENEFITS, START DATE: 06/2006, POSITION/TITLE/RELATIONSHIP: OWNER, APX NUMBER OF HOURS PER WEEK: 1, NOT DURING TRADING HOURS, BRIEF DESCRIPTION OF DUTIES: SALES OF FIXED INSURANCE RELATED PRODUCTS AND EMPLOYEE BENEFITS; 6. NAME OF OTHER BUSINESS: ORLANDO HEALTH, INC, INVESTMENT RELATED: NO, ADDRESS: BROOKWOOD MEDICAL CENTER DRIVE, HOMEWOOD, AL, 35209, NATURE OF BUSINESS: MEDICAL, START DATE: 01/2025, POSITION/TITLE/RELATIONSHIP: BOARD MEMBER, APX NUMBER OF HOURS PER WEEK: 2, NOT DURING TRADING HOURS, BRIEF DESCRIPTION OF DUTIES: MEMBER BOARD OF MANAGERS; 7. NAME OF OTHER BUSINESS: LIFE SETTLEMENT BUSINESS ; INVESTMENT RELATED: NO ; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: LIFE SETTLEMENT; START DATE: 03/2024; APX NUMBER OF HOURS PER WEEK: VARIES; APX NUMBER OF HOURS DURING TRADING HOURS: VARIES; POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT; BRIEF DESCRIPTION OF DUTIES: LIFE SETTLEMENTS WITH CETERA APPROVED VENDORS;
CRS (Client Relationship Summary) - RIA
Click below to view Richard Lann Farrar's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 2000
Experience
Current
March 21, 2024 - Present
CETERA INVESTMENT ADVISERS LLC
RIA
CRD#: 105644
HOOVER, AL
Current
June 15, 2022 - Present
CETERA ADVISORS LLC
BD
CRD#: 10299
Hoover, AL
Past
June 15, 2022 - March 21, 2024
CETERA ADVISORS LLC
RIA
CRD#: 10299
Hoover, AL
Past
May 19, 2000 - June 16, 2022
OSAIC FA, INC.
RIA
CRD#: 3978
BIRMINGHAM, AL
Past
May 11, 2000 - June 6, 2006
THE LINCOLN NATIONAL LIFE INSURANCE COMPANY
BD
CRD#: 2580
FORT WAYNE, IN
Past
May 11, 2000 - June 16, 2022
OSAIC FA, INC.
BD
CRD#: 3978
BIRMINGHAM, AL
Past
August 23, 1991 - December 10, 1993
THE PRUDENTIAL INSURANCE COMPANY OF AMERICA
BD
CRD#: 680
NEWARK, NJ
Past
August 23, 1991 - May 2, 2000
PRUCO SECURITIES, LLC.
BD
CRD#: 5685
NEWARK, NJ
Past
March 3, 1987 - July 16, 1991
WALNUT STREET SECURITIES, INC.
BD
CRD#: 15840
EL SEGUNDO, CA
Past
April 4, 1984 - March 14, 1987
LINCOLN FINANCIAL INVESTMENT SERVICES CORPORATION
BD
CRD#: 5178
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Alabama(6/15/2022)
IAR
Alabama(3/21/2024)
RR
Florida(6/15/2022)
RR
Georgia(6/15/2022)
RR
Mississippi(1/17/2025)
RR
Ohio(11/9/2022)
Exams
State Security Law Exam
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
Principal/Supervisory Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
