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Lawrence Stephen Herold

HEROLD ADVISORS
NEW YORK, NY
·CRD# 870531·47 years experience

Professional Summary

Lawrence Stephen Herold is a registered financial advisor currently at HEROLD ADVISORS, INC. located in New York, New York and HEROLD & LANTERN INVESTMENTS, INC. located in New York, New York. Lawrence is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1979. Lawrence has worked at 4 firms and has passed the Series 63, Series 79TO, Series 99TO, Series 52TO, Series 57TO, SIE, Series 55,...

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

47 years in the financial services industry

Current & Past Employments

HEROLD ADVISORS, INC.·CRD# 105090
RIA
711 3rd Avenue Suite 1802, New York, NY 10017
October 16, 2020 - Present
HEROLD & LANTERN INVESTMENTS, INC.·CRD# 30996
BD
711 Third Avenue Suite 1802, New York, NY 10017
November 2, 2020 - Present
CHARLES JORDAN & CO., LLC·CRD# 30303
BD
New York, NY
March 31, 1994 - September 28, 2017
BERNARD HEROLD & CO., INC.·CRD# 6193
BD
December 19, 1984 - June 24, 1999
BERNARD HEROLD & CO., INC.·CRD# 6193
BD
New York, NY
August 27, 1979 - November 5, 2020

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Current Firm

HA
HEROLD ADVISORS, INC.

HEROLD ADVISORS, INC.

CRD#: 105090 / SEC#: 801-11216
RIA
Registered Investment Advisory firm - SEC (1/2/1976 Approved)

Contact Information

Main Address

711 3rd Avenue Suite 1802, New York, NY 10017

Phone Number

(212) 371-3950

# of Employees

9

SEC notice filing (10 States and Territories)

Registered to provide investment advisory services in 10 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

HEROLD ADVISORS INVESTMENT CONSULTING WRAP FEE ADVISORY PROGRAM BROCHURE 2026 (9/10/2026)

Regulatory Assets Under Management

Total Number of Accounts

563

AUM (Assets Under Management)

$540,163,645

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) HEROLD ADVISORS, INC. (INVESTMENT RELATED),805 THIRD AVE., NY, NY 10022, INVESTMENT ADVISORS, 40%+ OWNER, PRESIDENT, DIRECTOR, CEO, COO, CCO, CHIEF LEGAL OFFICER, SINCE 12/1980. 20 HRS/MONTH (ALL OF WHICH ARE DURING SECURITIES TRADING HOURS). 2)HEROLD INSURANCE AGENCY, INC. (NON-INVESTMENT RELATED), 805 THIRD AVE., NY, NY 10022. 50% OWNER, CHAIRMAN OF THE BOARD, DIRECTOR SINCE 6/22/87. CHAIRMAN OF THE BOARD AND SECRETARY SINCE 4/12/89. ONE HOUR/MONTH (WHICH IS DURING SECURITIES TRADING HOURS).

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
HA
HEROLD ADVISORS, INC.

HEROLD ADVISORS, INC.

CRD#: 105090 / SEC#: 801-11216
RIA
Registered Investment Advisory firm - SEC (1/2/1976 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(4/29/2024)
RR
California
(11/2/2020)
RR
Colorado
(6/20/2024)
RR
Connecticut
(11/3/2020)
RR
Delaware
(12/19/2025)
RR
District of Columbia
(11/2/2020)
RR
Florida
(11/23/2020)
RR
Illinois
(1/19/2024)
RR
Maryland
(1/3/2022)
RR
Massachusetts
(11/2/2020)
RR
Michigan
(11/17/2023)
RR
Minnesota
(1/3/2022)
RR
New Jersey
(11/2/2020)
RR
New York
(11/2/2020)
IAR
New York
(10/6/2021)
RR
North Carolina
(1/4/2022)
RR
Ohio
(11/2/2020)
RR
Pennsylvania
(11/2/2020)
RR
South Carolina
(4/17/2024)
RR
Texas
(1/3/2022)
RR
Virginia
(11/2/2020)
RR
West Virginia
(12/8/2020)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 63 — Uniform Securities Agent State Law Examination

Passed Oct 1981About the Series 63 exam

Series 79TO — Investment Banking Registered Representative Examination

Passed Jan 2023About the Series 79TO exam

Series 99TO — Operations Professional Examination

Passed Jan 2023About the Series 99TO exam

Series 52TO — Municipal Securities Representative Examination

Passed Jan 2023About the Series 52TO exam

Series 57TO — Securities Trader Exam

Passed Jan 2023About the Series 57TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 55 — Limited Representative-Equity Trader Exam

Passed Apr 2003

Series 16 — NYSE Supervisory Analyst Examination

Passed Mar 1995About the Series 16 exam

Series 7 — General Securities Representative Examination

Passed Aug 1979About the Series 7 exam

Series 14 — Compliance Officer Examination

Passed Feb 1990About the Series 14 exam

Series 53 — Municipal Securities Principal Examination

Passed Jul 1989About the Series 53 exam

Series 27 — Financial and Operations Principal Examination

Passed Nov 1985About the Series 27 exam

Series 24 — General Securities Principal Examination

Passed Apr 1985About the Series 24 exam

Series 4 — Registered Options Principal Examination

Passed Dec 1984About the Series 4 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Lawrence Stephen Herold's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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