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William Robert Pictor

TRUBEE WEALTH ADVISORS
BUFFALO, NY
·CRD# 858533·48 years experience

Professional Summary

William Robert Pictor is a registered financial advisor currently at TRUBEE WEALTH ADVISORS, INC. located in Buffalo, New York. William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1978. William has worked at 2 firms and has passed the Series 66, Series 63, Series 52TO, SIE, Series 7, Series 10, Series 14, Series 9, Series 8, Series 53 and Series 24 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

48 years in the financial services industry

Current & Past Employments

TRUBEE WEALTH ADVISORS, INC.·CRD# 3618
RIA
BD
1. 1350 One M&t Plaza, Buffalo, NY 14203-23962. 600 Airborne Pkwy Suite #120, Buffalo, NY 14225
March 20, 2021 - Present
TRUBEE WEALTH ADVISORS, INC.·CRD# 3618
RIA
BD
1. 1350 One M&t Plaza, Buffalo, NY 14203-23962. 600 Airborne Pkwy Suite #120 Fax # 716-849-0144, Buffalo, NY 14225
August 13, 1986 - Present
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
November 1, 1978 - August 5, 1986

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Current Firm

TRUBEE WEALTH ADVISORS, INC.
TRUBEE WEALTH ADVISORS, INC.

TRUBEE WEALTH ADVISORS, INC | TRUBEE, COLLINS & CO., INC. | TRUBEE, COLLINS & CO. | TRUBEE WEALTH ADVISORS, INC.

CRD#: 3618 / SEC#: 801-70259, 8-2142
RIA
Registered Investment Advisory firm - SEC (6/11/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Woodbridge district office)

Contact Information

Main Address

600 Airborne Pkwy Suite #120 Suite #120, Buffalo, NY 14225

Mailing Address

600 Airborne Pkwy Suite #120, Buffalo, NY 14225

Phone Number

(716) 849-1401

Established

New York since 01/01/1992

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Small

# of Employees

17

SEC notice filing (12 States and Territories)

Registered to provide investment advisory services in 12 US states and territories.

FINRA licenses (49 States and Territories)

Registered to provide investment advisory services in 12 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

TRUBEE WEALTH ADVISORS FORM ADV 2A (3/17/2026)

Direct owners and executive officers

NamePositionCRD#
PICTOR, WILLIAM ROBERTVICE PRESIDENT858533
SHINE, JOHN DAVIDPRESIDENT, BRANCH MANAGER, & CEO6416650
TURK, THOMAS RICHARDVICE PRESIDENT723048
BOWEN, JEFFREY ALLANVICE PRESIDENT, SROP, CROP832583
EMBLIDGE, ANNE JENNIFERFINANCIAL ADVISOR6778677
GELO, CHARLES ERNESTVICE PRESIDENT2356060
INGOLD, NICHOLAS ALEXANDERVICE PRESIDENT5189327
STEINWALD, HARRISON MICHAELFINANCIAL ADVISOR5978062
VERBANIC, NICHOLASVICE PRESIDENT2229305
REINARD-KOPSA, PATRICIA EDITHCHIEF COMPLIANCE OFFICER2101387
VOSSLER, THOMAS GERARDVICE PRESIDENT1036328
WAGSTAFF, CONNER FREDFINOP1427591

Regulatory Assets Under Management

Total Number of Accounts

1,377

AUM (Assets Under Management)

$911,490,610

Disclosures

Regulatory Event

7

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
01/21/2026Cover PageReport
01/28/2025Cover PageReport
07/28/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

East Aurora Chamber Music Festival, not investment related, address P.O Box 304, East Aurora, NY 14052, Nture of business - concert production, chairperson, not paid, Start Date of May 26, 2025. 25 hours per year - none during trading hours. Company produces 4 concedrts annually - classical chamber music.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
TRUBEE WEALTH ADVISORS, INC.
TRUBEE WEALTH ADVISORS, INC.

TRUBEE WEALTH ADVISORS, INC | TRUBEE, COLLINS & CO., INC. | TRUBEE, COLLINS & CO. | TRUBEE WEALTH ADVISORS, INC.

CRD#: 3618 / SEC#: 801-70259, 8-2142
RIA
Registered Investment Advisory firm - SEC (6/11/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Woodbridge district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alaska
(6/18/2019)
RR
Arizona
(10/5/2005)
RR
California
(9/1/2000)
RR
Connecticut
(6/22/1999)
RR
Florida
(9/5/2000)
RR
Georgia
(9/1/2000)
RR
Illinois
(4/2/2002)
RR
Indiana
(4/25/2024)
RR
Kansas
(3/28/1996)
RR
Kentucky
(9/10/2024)
RR
Maine
(6/14/2012)
RR
Maryland
(9/1/1999)
RR
Massachusetts
(7/6/1999)
RR
Minnesota
(11/14/2012)
RR
Missouri
(3/1/2022)
RR
Nevada
(8/17/2026)
RR
New Hampshire
(11/9/2012)
RR
New Jersey
(7/30/2010)
RR
New York
(8/13/1986)
IAR
New York
(3/20/2021)
RR
North Carolina
(9/5/2000)
RR
Ohio
(10/3/2000)
RR
Oklahoma
(1/16/2018)
RR
Pennsylvania
(1/22/2003)
RR
Rhode Island
(11/9/2012)
RR
South Carolina
(8/9/2010)
RR
South Dakota
(11/3/2021)
RR
Tennessee
(5/4/2012)
RR
Texas
(9/20/2000)
RR
Vermont
(4/1/2024)
RR
Virginia
(9/20/2000)
RR
West Virginia
(4/8/2009)
RR
Wisconsin
(4/25/2024)
RR
Wyoming
(2/1/2013)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Apr 2004About the Series 66 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Feb 1995About the Series 63 exam

Series 52TO — Municipal Securities Representative Examination

Passed Jan 2023About the Series 52TO exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Oct 1978About the Series 7 exam

Series 10 — General Securities Sales Supervisor - General Module Examination

Passed Jan 2023About the Series 10 exam

Series 14 — Compliance Officer Examination

Passed Jan 2023About the Series 14 exam

Series 9 — General Securities Sales Supervisor - Options Module Examination

Passed Jan 2023About the Series 9 exam

Series 8 — General Securities Sales Supervisor Examination (Options Module & General Module)

Passed Sep 1998

Series 53 — Municipal Securities Principal Examination

Passed Dec 1996About the Series 53 exam

Series 24 — General Securities Principal Examination

Passed May 1992About the Series 24 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view William Robert Pictor's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view William Robert Pictor's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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