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Lauren M. Baccari

HB WEALTH
Atlanta, GA 30326
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CRD#: 7532616
LB

Professional summary


Lauren Marie Baccari is a registered financial advisor currently at HB WEALTH located in Atlanta, Georgia.

Lauren is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2022. Lauren has worked at 4 firms and has passed the Series 65, Series 63, Series 6TO and SIE exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1.) Insurance Sales; same address; Non-investment related; Approximately 10% of time during the month 2.) Lauren Baccari is dually-registered with 49 Wealth Management, LLC. and Purshe Kaplan Sterling Investments, Inc. ("PKS"). Lauren Baccari has served as an investment advisor representative for 49 Wealth Management, LLC. and a registered representative with PKS since 07/2022. Business is conducted from 3101 Cobb Pkwy SE Suite 124, Atlanta, GA, 30339. Approximately 80% of Lauren Baccari's time is for services as an investment advisor representative and the balance as a registered representative.

Blog Corner


CRS (Client Relationship Summary) - RIA


HB WEALTH - Registered Investment Advisory firm

Version Date: Tue Mar 01 2022

HB Wealth Management, LLC (“Homrich Berg” or “HB”) is registered as an Investment Adviser with the U.S. Securities & Exchange Commission (“SEC”). Brokerage and investment advisory services and fees differ and it is important for you, the retail investor to understand the differences. Free and simple tools are available to research firms and financial professionals at investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing.

Types of Services Offered:

We offer investment advisory services, which include both financial planning and investment management, to retail investors.

Financial Planning: Financial planning services are available to each client; the level of planning is determined by each client’s specific goals, needs and circumstances. Financial planning services include, but are not limited to, wealth forecasting, tax planning, estate planning, insurance planning and risk management, charitable giving, and targeted planning for specific life events (retirement, college, etc.) We monitor financial plans over time and update according to agreed-upon schedules.

Investment Management: Client portfolios are managed based on asset allocation models created and maintained by our investment research team, and are customized as needed to fit specific client needs and goals. Client portfolios typically consist of Exchange Traded Funds (“ETFs”), mutual funds, and individual securities. Based on individual client needs, we may also recommend investments in alternatives which can include private equity, private real estate, hedge funds, and other private investment vehicles. As part of our standard service offering, we monitor client portfolios on a continuous basis and rebalance portfolios as needed.

We primarily manage client portfolios on a discretionary basis; with discretionary portfolios, we buy and sell securities without discussing with you first. In some limited instances, we manage client portfolios on a non-discretionary basis; with non-discretionary portfolios, we discuss which securities to buy or sell with you first, but you (our client) make the ultimate decision regarding the purchase or sale of securities.

Additional Information: For more information about our services, please review our ADV Part 2A sections 4, 5, 7, and 10, https://homrichberg.com/resources/form-adv/.


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

We typically charge asset-based fees based on the amount of investment capital we manage or advise on. Our fee schedule ranges from 1.25% to 0.50%, depending on the type of services provided and the amount of investment capital managed or advised on. While we do not have a minimum relationship size to become a client, we generally impose a minimum fee of $12,500, which can increase if more complex financial planning services are required. Asset-based fees are payable quarterly and in advance. The more assets there are in your advisory account, the more you will pay in fees; thus, HB has an incentive to encourage you to increase the assets in your account.

For a small number of clients, we charge a fixed fee instead of an asset-based fee. Fixed fees are payable quarterly and in advance.

We do not charge commissions, performance-based fees, or hourly fees.

Other fees and costs: Some investments like mutual funds, ETFs, or private funds include additional fund level management fees; you may also incur fees from your custodian for things like wire transfers, transaction fees, or other custody fees.

Additional Information: You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. For more information regarding our fees and costs, please review our Form ADV Part 2A Item 5, https://homrichberg.com/resources/form-adv/.


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means.

  1. .We typically make money based on the amount of investment capital under our management; we have a financial incentive to recommend that you place more investment capital under our management.

  2. We are the sponsor and manager of a number of investment funds. We do not charge any additional management fees to our clients who invest in these funds and we have no financial incentive to recommend them to clients. However, since we created these funds, we do have a bias to recommend them to clients.

Additional Information: Please review Form ADV Part 2A, Item 10, 12, and 14 for additional conflicts of interest, https://homrichberg.com/resources/form-adv/


Questions to ask your Professional:
  • How might your conflicts of interest affect me and how will you address them?

HB financial professionals (“FPs”) are primarily compensated through a base salary, plus a bonus based on individual and firm performance. An additional bonus is provided when an FP refers a new client to HB or when a current client places additional investment capital under our management. FPs have a financial incentive to recommend that qualified individuals become clients of HB, and to recommend that current clients place more investment capital under our management. FPs do not receive any compensation for specific transactions or recommending specific investments to clients.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

October 14, 2025 - Present

HB WEALTH

Office #1: 3550 Lenox Rd Suite 2700, Atlanta, GA 30326
RIA
CRD#: 316731
Atlanta, GA
Past

February 6, 2023 - August 5, 2024

49 FINANCIAL

RIA
CRD#: 319484
Atlanta, GA
Past

August 1, 2022 - December 31, 2022

THRIVENT ADVISOR NETWORK, LLC

RIA
CRD#: 304569
Atlanta, GA
Past

April 23, 2022 - January 10, 2024

PURSHE KAPLAN STERLING INVESTMENTS

BD
CRD#: 35747
Atlanta, GA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
HB WEALTH
HB WEALTH
BERG, HOMRICH | HOMRICH BERG | HB WEALTH MANAGEMENT, LLC | HB WEALTH | HB FAMILY OFFICE | HB

CRD#: 316731 / SEC#: 801-122595

RIA
Registered Investment Advisory firm - (11/5/2021 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
Georgia
(10/14/2025)

Exams


State Security Law Exam
IAR
Series 65
Date: 6/11/2022
Uniform Investment Adviser Law Examination
State Security Law Exam
General Industry/Product Exam
RR
Series 6TO
Date: 4/23/2022
Investment Company Products/Variable Contracts Representative Examination
General Industry/Product Exam

Current Firm


HB WEALTH
HB WEALTH
BERG, HOMRICH | HOMRICH BERG | HB WEALTH MANAGEMENT, LLC | HB WEALTH | HB FAMILY OFFICE | HB

CRD#: 316731 / SEC#: 801-122595

RIA
Registered Investment Advisory firm - (11/5/2021 Approved)
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Contact information


Main Address
3550 Lenox Rd Suite 2700, Atlanta, GA 30326
Mailing Address
Phone number
(404) 264-1400
Established
Firm type
Fiscal year end
# of Employees
215

SEC notice filing (50 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

HOMRICH BERG BROCHURE (9/16/2025)

Regulatory assets under management


Total Number of Accounts24,625
AUM (Assets Under Management)$ 25,880,296,192

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
11/25/2024
Cover Page
10/23/2023
11/14/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


HB WEALTH

HB WEALTH

CRD#: 316731Atlanta, GA 30326

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