Robert A. Shay

TFB ADVISORS

Overland Park, KS 66211

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CRD#: 7420716

Professional summary

Robert Alan Shay, who also goes by Bob Shay, Robert Shay, is a registered financial advisor currently at TFB ADVISORS, LLC located in Overland Park, Kansas and AMERITAS INVESTMENT COMPANY, LLC located in Overland Park, Kansas.

Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2021. Robert has worked at 3 firms and has passed the Series 66, Series 7TO and SIE exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

Bob Shay | Robert Shay

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

TAX FAVORED BENEFITS; SAME AS BRANCH; INV REL; FINANCIAL FIRM, INSURANCE, SECURITIES; PRODUCER/ASSOCIATE; START DATE=04/2021; HRS/MO=175; TRADING HRS/MO=0; SELL INSURANCE PRODUCTS * TFB Advisors, LLC; same as branch; Independent RIA; Investment Adviser Representative; start date=08/2022; hrs/mo=40; trading hrs/mo=40; IAR of Independent RIA

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert Alan Shay's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

August 2, 2022 - Present

TFB ADVISORS, LLC

Office #1: 4801 West 110th Street Suite 200, Overland Park, KS 66211

RIA

CRD#: 321870

Overland Park, KS

Current

September 1, 2021 - Present

AMERITAS INVESTMENT COMPANY, LLC

Office #1: 4801 W. 110th Street Ste 200, Overland Park, KS 66211Office #2: 808 S Main St Ste 307, Stillwater, OK 74074-4124

CRD#: 14869

Overland Park, KS

Past

November 12, 2021 - June 30, 2023

AMERITAS ADVISORY SERVICES, LLC

RIA

CRD#: 317245

Overland Park, KS

Past

October 22, 2021 - November 12, 2021

AMERITAS INVESTMENT COMPANY, LLC

RIA

CRD#: 14869

LINCOLN, NE

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

TFB ADVISORS, LLC

CRD#: 321870 / SEC#: 801-126142

RIA

Registered Investment Advisory firm - (7/21/2022 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Arizona
(4/2/2025)

California
(12/20/2022)

Colorado
(4/2/2025)

Florida
(4/2/2025)

Georgia
(1/2/2025)

Illinois
(2/2/2024)

Indiana
(4/2/2025)

Iowa
(4/2/2025)

Kansas
(10/22/2021)

IAR

Kansas
(8/2/2022)

Kentucky
(1/2/2025)

Missouri
(4/12/2024)

New Mexico
(9/30/2022)

Ohio
(4/2/2025)

Oklahoma
(11/1/2024)

IAR

Oklahoma
(11/3/2025)

Texas
(12/1/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 10/20/2021

Uniform Combined State Law Examination

General Industry/Product Exam

Series 7TO

Date: 9/1/2021

General Securities Representative Examination

General Industry/Product Exam

SIE

Date: 4/27/2021

Securities Industry Essentials Examination

SRO Registrations

FINRA

Current Firm

TFB ADVISORS, LLC

CRD#: 321870 / SEC#: 801-126142

RIA

Registered Investment Advisory firm - (7/21/2022 Approved)

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Contact information

Main Address

4801 West 110th Street Suite 200, Overland Park, KS 66211

Mailing Address

Phone number

(913) 648-5526

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (24 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

DISCLOSURE BROCHURE FOR TFB ADVISORS, LLC (9/24/2025)

Regulatory assets under management

Total Number of Accounts	3,047
AUM (Assets Under Management)	$ 859,559,702

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Advisor Monitoring

Firm Stability Insights

Robert A. Shay

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Robert Alan Shay's CRS (Customer Relationship Summary).

Certified licenses

Experience

AMERITAS INVESTMENT COMPANY, LLC

AMERITAS ADVISORY SERVICES, LLC

AMERITAS INVESTMENT COMPANY, LLC

Primary Firm SEC Registration

TFB ADVISORS, LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 10/20/2021

Series 7TO

Date: 9/1/2021

SIE

Date: 4/27/2021

FINRA

Current Firm

TFB ADVISORS, LLC

Contact information

SEC notice filing (24 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

TFB ADVISORS, LLC

TRUST BUT VERIFY

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