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RL

Ralph E. Lassa

CETERA INVESTMENT ADVISERS LLC
JEFFERSON, WI 53549
Some features on this profile are disabled
CRD#: 7357353
RL

Professional summary


Ralph Edward Lassa III, who also goes by Ralph E. Lassa III, Ralph E. Lassa, Ralph Edward Lassa, Ralph Lassa, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Jefferson, Wisconsin and CETERA INVESTMENT SERVICES LLC located in Fort Atkinson, Wisconsin.

Ralph is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2021. Ralph has worked at 3 firms and has passed the Series 66, Series 7TO and SIE exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


Ralph E. Lassa Iii | Ralph E. Lassa | Ralph Edward Lassa | Ralph Lassa

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
WEALTH ADVISOR FOR PREMIER BANK WORKING IN WEALTH MANAGEMENT & TRUST DEPARTMENT, ABLE TO OPEN FIXED INCOME ACCOUNTS, INVESTMENT ACCOUNTS AND IRAS, PROVIDES INVESTMENT ADVICE (MODELS), WHOLISTIC FINANCIAL PLANNING AND RETIREMENT PLANNING, DOES NOT PLACE OR HANDLE SECURITIES TRANSACTIONS, DOES NOT RECOMMEND SPECIFIC SECURITIES TRANSACTIONS AND DOES NOT MAKE INVESTMENT DECISIONS

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Ralph Edward Lassa III's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

May 5, 2025 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 320 S. Center Ave., Jefferson, WI 53549Office #2: 70 N Main Street, Fort Atkinson, WI 53538
RIA
CRD#: 105644
JEFFERSON, WI
Current

May 1, 2025 - Present

CETERA INVESTMENT SERVICES LLC

Office #1: 70 N Main Street, Fort Atkinson, WI 53538Office #2: 320 S Center Ave, Jefferson, WI 53549Office #3: 1400 Black Bridge Road, Janesville, WI 53545
BD
CRD#: 15340
FORT ATKINSON, WI
Past

September 7, 2021 - October 31, 2022

THRIVENT INVESTMENT MANAGEMENT INC.

RIA
CRD#: 18387
Jefferson, WI
Past

August 16, 2021 - October 31, 2022

THRIVENT INVESTMENT MANAGEMENT INC.

BD
CRD#: 18387
Jefferson, WI

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Colorado
(7/30/2025)
RR
Minnesota
(5/6/2025)
RR
Wisconsin
(5/5/2025)
IAR
Wisconsin
(5/5/2025)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 9/3/2021
Uniform Combined State Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 8/16/2021
General Securities Representative Examination
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
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Contact information


Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory assets under management


Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
12/13/2024
09/26/2023
11/18/2022

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Jefferson, WI 53549

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