DR
Dana A. Richmond
CETERA INVESTMENT ADVISERS LLC
Maitland, FL 32751
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CRD#: 7308199
DR
Professional summary
Dana Alexandra Richmond, who also goes by Dana Alexandra Reiss, Dana Richmond, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Maitland, Florida and CETERA WEALTH SERVICES, LLC located in Maitland, Florida.
Dana is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2021. Dana has worked at 3 firms and has passed the Series 66, Series 7TO and SIE exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Dana Alexandra Reiss | Dana Richmond
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) EVERSHORE FIXED INSURANCE; PALM BEACH GARDENS, FL, INVESTMENT RELATED; FIXED INSURANCE AGENT; 10/2020-ONGOING; 10 HRS/MONTH; 10 HRS/MONTH TRADING. 2) EPICUREAN PARTNERS LIMITED POSITION: Partner NATURE: Service Industry INVESTMENT RELATED: No NUMBER OF HOURS: 0 SECURITIES TRADING HOURS: 0 START DATE: 01/29/2021 ADDRESS: 228 S. Adams Street, Tallahassee FL 32301, United States DESCRIPTION: 3% ownership in restaurants located in Tallahassee, FL. 3) NAME OF OTHER BUSINESS: WINTER PARK LIFELONG LEARNING FOUNDATION; INVESTMENT RELATED: NO; ADDRESS: 1750 N MAITLAND AVE, MAITLAND AVE, MAITLAND, FL 32751; NATURE OF BUSINESS: BOARD; START DATE: 9/2024; POSITION/TITLE/RELATIONSHIP: FOUNDER, DIRECTOR; APX NUMBER OF HOURS PER WEEK: 10; APX NUMBER OF HOURS DURING TRADING HOURS: 5; BRIEF DESCRIPTION OF DUTIES: SUPPORT AND PROVIDE LIFELONG LEARNING CLASSES TO THE COMMUNITY; 4) NAME OF OTHER BUSINESS: EVERSHORE FINANCIAL GROUP; INVESTMENT RELATED: YES; ADDRESS: SAME AS REGISTERED LOCATION; NATURE OF BUSINESS: FINANCIAL SERVICES; START DATE: 08/2024; POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL; APX NUMBER OF HOURS PER WEEK: 50; APX NUMBER OF HOURS DURING TRADING HOURS: 30; BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES;
CRS (Client Relationship Summary) - RIA
Click below to view Dana Alexandra Richmond's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
June 22, 2023 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 1750 N Maitland Ave, Maitland, FL 32751RIA
CRD#: 105644
Maitland, FL
Current
June 14, 2023 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 1750 N Maitland Ave, Maitland, FL 32751BD
CRD#: 13572
Maitland, FL
Past
May 19, 2021 - August 10, 2023
SECURIAN FINANCIAL SERVICES, INC.
RIA
CRD#: 15296
Maitland, FL
Past
January 21, 2021 - August 10, 2023
SECURIAN FINANCIAL SERVICES, INC.
BD
CRD#: 15296
Maitland, FL
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Alaska(3/19/2025)
RR
Arkansas(9/25/2023)
RR
California(8/10/2023)
RR
Colorado(8/10/2023)
RR
Florida(6/14/2023)
IAR
Florida(6/22/2023)
RR
Georgia(8/10/2023)
RR
Illinois(8/10/2023)
RR
Maryland(8/10/2023)
RR
Massachusetts(9/25/2023)
RR
Mississippi(6/20/2025)
RR
New York(8/10/2023)
RR
North Carolina(8/10/2023)
RR
Oregon(7/1/2025)
RR
Pennsylvania(8/10/2023)
RR
Tennessee(8/10/2023)
RR
Texas(8/10/2023)
IAR
Texas(8/10/2023)
RR
Virginia(2/25/2025)
RR
Washington(8/10/2023)
RR
Wisconsin(8/10/2023)
Exams
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 1/21/2021
General Securities Representative ExaminationGeneral Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
