Terence L. Reed
CETERA INVESTMENT ADVISERS LLC
LIVONIA, MI 48152
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CRD#: 723492
Professional summary
Terence Lee Reed, CFP®, who also goes by Terry Reed, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Livonia, Michigan and CETERA WEALTH SERVICES, LLC located in Livonia, Michigan.
Terence is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 1981. Terence has worked at 14 firms and has passed the Series 63, SIE, Series 7, Series 22 and Series 6 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Terry Reed
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) GBU Financial Life~'NIR'~17310 Farmington Rd~Livonia~MI~48152~Insurance Agent~Agent~6/3/2019~10hrs~10hrs~I will continue to sell new fixed annuities and non-securities related life insurance, monitor client relationships, and continue to service existing contracts. The majority of my time will be spent on fixed annuities, which I anticipate less that 10% of my yearly revenue. 2) Priority Financial Advisors, Inc.~'NIR'~17310 Farmington Rd~Livonia~MI~48152~Other~Other~6/4/1985~10hrs~10hrs~I manage and pay my employees through this corporation. I handle the banking, accounting, and paying bills. 3) Fiduciary Appointment-Trustee~'NIR'~17310 Farmington Rd~Livonia~MI~48152~3/23/2010~1hrs~1hrs~I am the co-trustee of the trust. If the beneficiary needs funds from the trust, she comes to me. I also facilitate the trust's tax preparation. 4)MIP ADVISORS, LLC POSITION: Co-Owner NATURE: Entity for employee group Healthcare and payroll expenses. Not revenue generating or used for any other purpose. INVESTMENT RELATED: No NUMBER OF HOURS: 4 SECURITIES TRADING HOURS: 0 START DATE: 05/01/2023 ADDRESS: 17310 Farmington Rd, Livonia MI 48152, United States DESCRIPTION: The only duties included capital contributions to the account to cover said payroll expenses 5) CENTER FOR TAX PLANNING POSITION: Owner/Partner NATURE: We will coordinate tax services for clients, and my specific role is to help with client intake and coordination of taxservices. INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 10 START DATE: 01/17/2024 ADDRESS: 17310 Farmington Rd, Livonia MI 48152, United States DESCRIPTION: We will coordinate tax services for clients, and my specific role is to help with client intake and coordination of taxservices. I will not prepare any returns myself, and I am solely helping to coordinate the tax arm of our practice. 6)Earl E. Graf Trust U/A dtd 1/28/1997; Trustee; Fiduciary Appointment; NIR; ; 03/23/2010; 17310 Farmington Rd Livonia MI 48152; I am the co-trustee of the trust. If the beneficiary needs funds from the trust, she comes to me. I also facilitate the trust's tax preparation.
CRS (Client Relationship Summary) - RIA
Click below to view Terence Lee Reed's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®
Start date: 1987
Experience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 17310 Farmington Rd, Livonia, MI 48152RIA
CRD#: 105644
LIVONIA, MI
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 17310 Farmington Road, Livonia, MI 48152BD
CRD#: 13572
Livonia, MI
Past
January 27, 2020 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
Livonia, MI
Past
January 27, 2020 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
Livonia, MI
Past
November 10, 2009 - January 27, 2020
SPC
RIA
CRD#: 110692
LIVONIA, MI
Past
November 9, 2009 - January 27, 2020
SIGMA FINANCIAL CORPORATION
BD
CRD#: 14303
Livonia, MI
Past
October 17, 2001 - November 9, 2009
BROADSTONE SECURITIES
BD
CRD#: 101600
LIVONIA, MI
Past
January 5, 1994 - November 21, 2001
SIGMA FINANCIAL CORPORATION
BD
CRD#: 14303
ANN ARBOR, MI
Past
August 12, 1993 - February 8, 1994
EDI FINANCIAL, INC.
BD
CRD#: 15699
IRVING, TX
Past
December 23, 1992 - November 1, 1993
PORTFOLIO ASSET MGT/USA FINANCIAL GROUP INC.
BD
CRD#: 13741
EL PASO, TX
Past
May 6, 1987 - December 23, 1992
USA FINANCIAL GROUP, INC.
BD
CRD#: 17819
Past
August 25, 1986 - May 20, 1987
MONARCH SECURITIES, INC.
BD
CRD#: 2809
Past
August 23, 1984 - May 15, 1987
MARINER FINANCIAL SERVICES, INC.
BD
CRD#: 8292
Past
February 11, 1981 - July 11, 1984
JOHN HANCOCK MUTUAL LIFE INSURANCE COMPANY
BD
CRD#: 5181
Past
February 11, 1981 - July 11, 1984
SIGNATOR INVESTORS, INC.
BD
CRD#: 468
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
California(9/5/2025)
RR
Florida(9/5/2025)
RR
Georgia(9/19/2025)
RR
Maryland(9/5/2025)
RR
Massachusetts(9/5/2025)
RR
Michigan(9/5/2025)
IAR
Michigan(9/5/2025)
RR
Missouri(9/5/2025)
RR
Nevada(9/19/2025)
RR
New York(9/5/2025)
RR
Ohio(9/5/2025)
RR
Texas(9/5/2025)
IAR
Texas(9/5/2025)
RR
Virginia(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
