AdvisorCheck - Find and Connect with Top Financial Advisors on Your Terms
Why Advisor Check
AC
AdvisorCheck Check Mark

Anita R. Cepeda

MORGAN STANLEY
Tampa, FL 33607
CRD#: 7189591
AC
AdvisorCheck Check Mark

Professional summary


Anita Rosa Cepeda, who also goes by Anita R Cepeda, is a registered financial professional currently at MORGAN STANLEY located in Tampa, Florida.

Anita is registered as a RR (Registered Representative) and started their career in finance in 2021. Anita has worked at 3 firms and has passed the Series 63, Series 7TO and SIE exams.

top-8-questions

Question & Answer


Are you a "fiduciary"?
No

Aliases


Anita R Cepeda

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner


CRS (Client Relationship Summary) - BD


MORGAN STANLEY - Broker-Dealer Firm

Version Date: Sun Jan 01 2023

Morgan Stanley Smith Barney LLC (“Morgan Stanley,” “we,” or “us”) is registered as a broker-dealer and an investment adviser with the U.S. Securities and Exchange Commission (SEC). Brokerage and investment advisory services and fees differ, so it is important for retail investors to understand the differences. We are also a member of Financial Industry Regulatory Authority, Inc. (FINRA) and the Securities Investor Protection Corporation (SIPC), which is more fully described at https://www.sipc.org. To assist in researching firms and financial professionals, free and simple tools are available at https://www.Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers and investing.

Types of Services Offered:

Depending on your financial needs and investment objectives, Morgan Stanley assists retail investors with brokerage services, investment advisory services or both. In addition, through our E*TRADE from Morgan Stanley platform, beginning in early 2023, we will offer accounts where you can direct your own investments. Below outlines the differences between brokerage and investment advisory accounts, their costs, the services we provide and our obligations to you. Please carefully review and understand these differences to help decide which services and accounts are right for you.

Brokerage Accounts and Services

Our brokerage accounts allow for the purchase and sale of securities, trading options, margin lending (the ability to borrow against your securities) and various cash management services, including direct deposit, check-writing, ATM/debit cards and electronic funds transfer. We offer two primary types of brokerage accounts:

  • Full-Service Accounts: Accounts are serviced by one or more Financial Advisors (“FAs”). Trades are executed based on your instructions. While FAs may make recommendations, you make all investment decisions. We generally do not have the ability to independently make investment decisions on your behalf—doing so is called “discretion.” Additional tools and services may be available.

  • Self-Directed Accounts: Accounts are offered through our E*TRADE from Morgan Stanley platform. You make all investment decisions. Trades are executed based solely on your instructions, without recommendations from us.

NOTE FOR INTERNATIONAL CLIENTS: This information is required by law and is not a promotion of Morgan Stanley’s products and services. Further, not all products and services are available to all non-U.S. residents. All Accounts: More detailed information can be found in the following documents: Important Account Information for Full-Service Accounts booklet at http://www.morganstanley.com/iai; Important Account Information for Self-Directed Accounts booklet at http://www.etrade.com/iai; (collectively, the “IAIs”); and Investment Advisory ADV Brochures at http://www.morganstanley.com/adv.

Monitoring

We do not provide monitoring services for brokerage accounts. However, for Full-Service Accounts, your FA may periodically review your account for purposes of making a buy, sell or hold recommendation.

Limited Investment Offerings

In both brokerage and investment advisory accounts, we offer a wide variety of products and services but limit the products available to you based upon factors such as account type and client eligibility requirements.

Full-Service Accounts: Only products approved by a Morgan Stanley product committee can be purchased. We generally do not offer products unless the product provider has entered into an agreement with us and, in most cases, agrees to make payments to us, including payments of revenue share. In brokerage accounts, we keep this revenue; in investment advisory accounts, when this revenue is collected, it is refunded to impacted clients as further described in the applicable ADV Brochure.

Self-Directed Accounts: We offer a variety of products, many of which pay us revenue share, but these payments are not required for the products to be offered by Morgan Stanley. Investment Advisory Accounts: Certain investment advisory account programs limit the investment products available. In addition, products are available in certain investment advisory programs only if approved by our Global Investment Manager Analysis (“GIMA”) group.

All Accounts: The Morgan Stanley Bank Deposit Program (“BDP”) will be your default sweep vehicle for end-of-day cash held in brokerage and/or investment advisory accounts, unless you are not eligible. We and our bank affiliates derive financial benefits from those deposits. You can instruct us to invest that cash in an investment product other than BDP. For more information on the BDP, please visit https://www.morganstanley.com/wealth-investmentstrategies/pdf/BDP_ disclosure.pdf. For Self-Directed Account clients designated as pattern day traders, their free credit balances will remain at the broker-dealer instead of sweeping to BDP.

Account Minimums and Other Requirements

There are no initial account minimums. However, you will need to meet certain minimum account balance requirements in order to avoid certain fees and account closure.

Additional Information

For more information about the accounts and services we offer, see the applicable IAI booklet, including the Understanding Your Brokerage and Investment Advisory Relationships section. To access the ADV Brochure for each investment advisory program, visit http://www.morganstanley.com/adv. See ADV Item 5 for account minimums.


Questions to ask your Professional:
  • Given my financial situation, should I choose an investment advisory service? Should I choose a brokerage service? Should I choose both types of services? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

Principal Fees and Costs

  • Full-Service Accounts: You generally pay a commission or markup/markdown (a fee added to or subtracted from the market price) each time you make a trade. You will be charged more when there are more trades in your Full-Service Account; therefore, we have an incentive to encourage you to trade more often.

  • Self-Directed Accounts: We will generally not charge you a commission to buy or sell U.S. listed stocks, options (contract fee applies) or ETFs. There are some exceptions where a commission or markup will be charged.

  • All Accounts: Because we charge per transaction, we have an incentive to encourage you to trade more often. For more information on how these fees apply, please refer to the applicable IAI booklet, specifically, the sections titled How Morgan Stanley is Compensated, and Your Account and Service Fees.

Other Fees and Costs

In both brokerage and investment advisory accounts, in addition to the fees that you pay to Morgan Stanley and the thirdparty fees that are referenced above, certain investment products contain built-in fees and expenses as described in that product’s offering material. Note, if your account is a margin account and you have an outstanding balance, you will pay margin interest.

Additional Information

You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce the amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. See the Your Account and Service Fees, How Morgan Stanley Is Compensated or the Margin section of the applicable IAI Booklet for more detail. For specific information about the fees and costs charged in your investment advisory account, please refer to Items 5A, B, C and D in the applicable program’s ADV Brochure.


Questions to ask your Professional:
  • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

Our broker-dealer obligations described below only apply to Retail Customers as defined by the SEC. A Retail Customer is a natural person, or the legal representative of such natural person, who (A) receives a recommendation of any securities transaction or investment strategy involving securities from a broker, dealer, or a natural person who is an associated person of a broker or dealer; and (B) uses the recommendation primarily for personal, family or household purposes. In addition, our legal obligations and standard of conduct may vary under state laws or regulations, the Employee Retirement Income Security Act of 1974, as amended, or “ERISA,” and any professional conduct standards, as applicable.

When we provide you with a recommendation as your broker-dealer or act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the recommendations and investment advice we provide you. Here are some examples to help you understand what this means. The following examples create conflicts of interest or an incentive for us to recommend and promote certain products over other products in addition to promoting certain types or levels of trading activity:

Proprietary Products: Proprietary products are investments that are issued, sponsored or managed by us or our affiliates. We offer proprietary products in both brokerage and investment advisory accounts. When you purchase a proprietary product, we earn more money as a result of the compensation paid to us or our affiliates.

Third-Party Payments: Many third parties pay us compensation when you purchase certain investment products, such as fees that can cover costs of marketing, selling and servicing mutual fund shares.

Revenue Sharing: Many third parties, such as mutual fund sponsors, share revenue with us that they receive when you purchase an investment product.

Principal Trading: Where permitted by law, we may sell you certain products from our own or our affiliates’ inventory, and we or an affiliate may buy certain products from you and place them in our inventory. In such instances, we or our affiliate will earn more money as a result of such sale or purchase than we would if we acted as your agent.

Payment for Order Flow: We earn compensation for routing certain trade orders to third-party market centers, subject to our applicable best execution obligations. For more detail, see the Payment for Order Flow and Other Routing Arrangements section of the applicable IAI booklet.

For more information about our conflicts of interest, please review the Conflicts of Interest and Other Information section of the applicable IAI or Item 6B of the applicable ADV brochure.


Questions to ask your Professional:
  • How might your conflicts of interest affect me, and how will you address them?

For Full-Service Accounts, your FA’s compensation is based primarily on the fees and commissions that you pay us, as well as additional factors such as their tenure with Morgan Stanley, the amount of assets you have with us, the time and complexity required to meet your needs, the products you invest in or services you receive (which could vary in terms of compensation), and any loans made to you by Morgan Stanley. Subject to Morgan Stanley-imposed limits, your FA may also receive noncash compensation, such as reimbursement for education and training paid for by third-party product providers. This compensation structure presents a conflict of interest and means that FAs have an incentive to recommend transactions that generate higher amounts of revenue or products associated with providers that provide noncash compensation. Other employees receive compensation for referring clients (including Self-Directed Account clients) and prospective clients to FAs who recommend additional products and services.

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

January 23, 2023 - Present

MORGAN STANLEY

Office #1: 4050 West Boy Scout Boulevard, Tampa, FL 33607
RIA
BD
CRD#: 149777
Tampa, FL
Past

March 10, 2022 - September 5, 2023

E*TRADE SECURITIES LLC

BD
CRD#: 29106
Temple Terrace, FL
Past

June 5, 2021 - August 10, 2021

MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

BD
CRD#: 7691
SELDEN, NY

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
MORGAN STANLEY
MORGAN STANLEY
CITIGROUP INSTITUTIONAL CONSULTING | SMITH BARNEY | PRIVATE PORTFOLIO GROUP | MORGAN STANLEY WEALTH MANAGEMENT | MORGAN STANLEY SMITH BARNEY LLC | MORGAN STANLEY SMITH BARNEY | MORGAN STANLEY PRIVATE WEALTH MANAGEMENT | MORGAN STANLEY CONSULTING GROUP | MORGAN STANLEY | GRAYSTONE CONSULTING | E*TRADE FROM MORGAN STANLEY | CONSULTING GROUP

CRD#: 149777 / SEC#: 801-70103, 8-68191

RIA
Registered Investment Advisory firm - SEC (5/11/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (New York district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Alabama
(7/2/2024)
RR
Alaska
(7/2/2024)
RR
Arizona
(7/2/2024)
RR
Arkansas
(7/2/2024)
RR
California
(7/2/2024)
RR
Colorado
(7/2/2024)
RR
Connecticut
(7/2/2024)
RR
Delaware
(7/2/2024)
RR
District of Columbia
(7/2/2024)
RR
Florida
(1/23/2023)
RR
Georgia
(7/2/2024)
RR
Hawaii
(7/2/2024)
RR
Idaho
(7/2/2024)
RR
Illinois
(7/2/2024)
RR
Indiana
(7/2/2024)
RR
Iowa
(7/2/2024)
RR
Kansas
(7/2/2024)
RR
Kentucky
(7/2/2024)
RR
Louisiana
(7/2/2024)
RR
Maine
(7/2/2024)
RR
Maryland
(7/2/2024)
RR
Massachusetts
(7/2/2024)
RR
Michigan
(7/2/2024)
RR
Minnesota
(7/2/2024)
RR
Mississippi
(7/2/2024)
RR
Missouri
(7/2/2024)
RR
Montana
(7/2/2024)
RR
Nebraska
(7/2/2024)
RR
Nevada
(7/2/2024)
RR
New Hampshire
(7/2/2024)
RR
New Jersey
(7/2/2024)
RR
New Mexico
(7/2/2024)
RR
New York
(7/2/2024)
RR
North Carolina
(7/2/2024)
RR
North Dakota
(7/2/2024)
RR
Ohio
(7/2/2024)
RR
Oklahoma
(7/2/2024)
RR
Oregon
(7/2/2024)
RR
Pennsylvania
(7/2/2024)
RR
Puerto Rico
(7/2/2024)
RR
Rhode Island
(7/2/2024)
RR
South Carolina
(7/2/2024)
RR
South Dakota
(7/2/2024)
RR
Tennessee
(7/2/2024)
RR
Texas
(7/2/2024)
RR
Utah
(2/13/2023)
RR
Vermont
(7/2/2024)
RR
Virgin Islands
(7/2/2024)
RR
Virginia
(7/2/2024)
RR
Washington
(7/2/2024)
RR
West Virginia
(7/2/2024)
RR
Wisconsin
(7/2/2024)
RR
Wyoming
(7/2/2024)

Exams


State Security Law Exam
RR
Series 63
Date: 5/24/2022
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
Series 7TO
Date: 6/4/2021
General Securities Representative Examination
General Industry/Product Exam
SRO Registrations
RR
FINRA
SRO Registrations
RR
NYSE American LLC
SRO Registrations
RR
Nasdaq Stock Market
SRO Registrations
RR
New York Stock Exchange

Current Firm


MORGAN STANLEY
MORGAN STANLEY
CITIGROUP INSTITUTIONAL CONSULTING | SMITH BARNEY | PRIVATE PORTFOLIO GROUP | MORGAN STANLEY WEALTH MANAGEMENT | MORGAN STANLEY SMITH BARNEY LLC | MORGAN STANLEY SMITH BARNEY | MORGAN STANLEY PRIVATE WEALTH MANAGEMENT | MORGAN STANLEY CONSULTING GROUP | MORGAN STANLEY | GRAYSTONE CONSULTING | E*TRADE FROM MORGAN STANLEY | CONSULTING GROUP

CRD#: 149777 / SEC#: 801-70103, 8-68191

RIA
Registered Investment Advisory firm - SEC (5/11/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (New York district office)
Upgrade to AdvisorCheck Premium
Get A Biweekly Pulse, AutomaticallyReceive biweekly alerts automatically. Stay informed and proactive.
Catch Firm-Level Red Flags SoonerCatch leadership changes and disclosures early, before issues escalate.
See Trends. Not Just SnapshotsMonitor firm stability metrics like AUM and advisor ratios over time.

Contact information


Main Address
2000 Westchester Avenue, Purchase, NY 10577-2530
Mailing Address
1300 Thames Street C/o Shared Services Compliance - Registration, Baltimore, MD 21231
Phone number
(914) 225-1000
Established
Delaware since 02/02/2009
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Large
# of Employees
29,200

SEC notice filing (51 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

FINRA licenses (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PRIVATE WEALTH MANAGEMENT CONSULTING SERVICES PROGRAM BROCHURE (11/6/2025)

Direct owners and executive officers


NamePositionCRD#
MORGAN STANLEY CAPITAL MANAGEMENT, LLCMEMBER
CROWE, JOHN WILLIAMCHIEF FINANCIAL OFFICER5475007
FINN, JEDDIRECTOR, CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER5658048
FLETCHER, PATRICIA KAYTEXAS DESIGNATED PRINCIPAL1202060
GALASSO, DAVID ANTHONYPRINCIPAL OPERATIONS OFFICER1926502
GIVENS, WILLIAM BENJAMINCHIEF COMPLIANCE OFFICER (BD ONLY)2790454
HANSEN, TIMOTHY GERARDCHIEF COMPLIANCE OFFICER (IA ONLY )4956475
HENNESSY, MICHAEL SDIRECTOR1988660
JANOVER, JAMES TROYDIRECTOR2818307
TURNER, CHAD EDWARDDIRECTOR6009808

Regulatory assets under management


Total Number of Accounts2,539,760
AUM (Assets Under Management)$ 1,650,015,946,338

Disclosures


Regulatory Event66
Arbitration115

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
08/20/2025
Cover Page
07/23/2024
08/24/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


MORGAN STANLEY

MORGAN STANLEY

CRD#: 149777Tampa, FL 33607

TRUST BUT VERIFY

Monitor Anita Cepeda

Get automatic monthly alerts on:
Job or Firm Moves
Licensing Changes
Client Complaints
New Red Flags
Contact Information Updates

Similar Advisors


John Jaime Valencia
John ValenciaAdvisorCheck Check Mark
LPL FINANCIAL LLC
IAR
RR
LARGO, FL
Spiros Vassilakos
Spiros VassilakosAdvisorCheck Check Mark
CSENGE ADVISORY GROUP, LLC
IAR
Tarpon Springs, FL
footer-logo

AdvisorCheck does not offer investment advice and should not replace discussions with professional accounting, tax, legal or financial advisors.
© 2025 AdvisorCheck, an AIMR Analytics company.
All rights reserved.
Powered ByAIRM Analytics