SC
San H. Cheong
CETERA INVESTMENT ADVISERS LLC
LAKE FOREST, CA 92630
Some features on this profile are disabled
CRD#: 7040818
SC
Professional summary
San Hor Cheong, who also goes by Sanh Cheong, San H Chong, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Lake Forest, California and CETERA WEALTH SERVICES, LLC located in Irvine, California.
San is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2018. San has worked at 4 firms and has passed the Series 66, Series 7TO and SIE exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Sanh Cheong | San H Chong
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) AMERIFUND HOME LOANS POSITION: Mortgage loan officer NATURE: Residential mortgage loan origination INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 10 START DATE: 11/08/2022; 2655 1st Street, Suite 220, Simi Valley CA 93065, DESCRIPTION: 1. Solicit prospects or existing clients.2. Assisting with loan application paperwork.3. Submitting loan package to broker. 2) IDEAL ACCOUNTING AND TAX SERVICES POSITION: Practitioner NATURE: Accounting Services/Tax Preparation INVESTMENT RELATED: No NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 10/01/2016; 23591 El Toro Road Ste 140, Lake Forest CA 92630, I am the sole practitioner in the business. 50% accounting activities-payroll, financial statements, bookkeeping, 50% tax services including planning 3) ADVANTAGE TAX AND WEALTH POSITION: Referring Advisor NATURE: Referring financial professional in Avantax's Strategic Partnership Program. INVESTMENT RELATED: Yes NUMBER OF HOURS: 30 SECURITIES TRADING HOURS: 30 START DATE: 07/12/2022 ADDRESS: 800 S Harbor Blvd, Suite 255, Anaheim CA 92805, United States DESCRIPTION: Refer all potential wealth management clients to Steven Monji known as Planning Financial Professional.
CRS (Client Relationship Summary) - RIA
Click below to view San Hor Cheong's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 23591 El Toro Road Suite 140, Lake Forest, CA 92630Office #2: 530 Technology Dr Ste 100 Unit A, Irvine, CA 92618RIA
CRD#: 105644
LAKE FOREST, CA
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 530 Technology Dr Suite 100 & 200, Irvine, CA 92618Office #2: 23591 El Toro Road Suite 140, Lake Forest, CA 92630BD
CRD#: 13572
Irvine, CA
Past
June 6, 2019 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
Lake Forest, CA
Past
December 19, 2018 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
Lake Forest, CA
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
California(9/5/2025)
IAR
California(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
RR
Series 7TO
Date: 12/19/2018
General Securities Representative ExaminationGeneral Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
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Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.
Check for any disclosures as part of your thorough research when choosing an advisor.
