Madison E. Derden

WILLOW

Rogers, AR 72756

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CRD#: 6968144

Professional summary

Madison Elizabeth Derden is a registered financial advisor currently at WILLOW located in Rogers, Arkansas.

Madison is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2018. Madison has worked at 2 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

None

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Madison Elizabeth Derden's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

June 29, 2023 - Present

WILLOW

Office #1: 2860 West Walnut Street Suite 100, Rogers, AR 72756

RIA

CRD#: 325785

Rogers, AR

Past

October 5, 2018 - June 30, 2023

THRIVENT INVESTMENT MANAGEMENT INC.

CRD#: 18387

MEMPHIS, TN

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

WILLOW

PATHWAY | WILLOW FINANCIAL LLC | WILLOW

CRD#: 325785 / SEC#: 801-131403

RIA

Registered Investment Advisory firm - (11/1/2024 Approved)

Arkansas

Registered Investment Advisory firm - (11/21/2024 Terminated)

Oklahoma

Registered Investment Advisory firm - (12/2/2024 Terminated)

Tennessee

Registered Investment Advisory firm - (11/20/2024 Terminated)

Texas

Registered Investment Advisory firm - (11/20/2024 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR

Arkansas
(6/29/2023)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

State Security Law Exam

IAR

Series 65

Date: 4/18/2023

Uniform Investment Adviser Law Examination

State Security Law Exam

Series 63

Date: 10/17/2018

Uniform Securities Agent State Law Examination

General Industry/Product Exam

SIE

Date: 10/6/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 6

Date: 10/5/2018

Investment Company Products/Variable Contracts Representative Examination

Current Firm

WILLOW

PATHWAY | WILLOW FINANCIAL LLC | WILLOW

CRD#: 325785 / SEC#: 801-131403

RIA

Registered Investment Advisory firm - (11/1/2024 Approved)

Arkansas

Registered Investment Advisory firm - (11/21/2024 Terminated)

Oklahoma

Registered Investment Advisory firm - (12/2/2024 Terminated)

Tennessee

Registered Investment Advisory firm - (11/20/2024 Terminated)

Texas

Registered Investment Advisory firm - (11/20/2024 Terminated)

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Contact information

Main Address

2860 West Walnut Street Suite 100, Rogers, AR 72756

Mailing Address

Phone number

(479) 709-3949

Established

Firm type

Fiscal year end

# of Employees

SEC notice filing (4 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

WILLOW FINANCIAL DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS (11/14/2025)

Regulatory assets under management

Total Number of Accounts	326
AUM (Assets Under Management)	$ 110,146,108

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Madison E. Derden

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Madison Elizabeth Derden's CRS (Customer Relationship Summary).

Certified licenses

Experience

WILLOW

THRIVENT INVESTMENT MANAGEMENT INC.

Primary Firm SEC Registration

WILLOW

State Registrations and Notice Filings

Exams

Series 65

Date: 4/18/2023

Series 63

Date: 10/17/2018

SIE

Date: 10/6/2018

Series 6

Date: 10/5/2018

Current Firm

WILLOW

Contact information

SEC notice filing (4 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

WILLOW

TRUST BUT VERIFY

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