Samuel B. Cannon
Professional summary
Samuel Benjamin Cannon, CFP® is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Campbell, California and CETERA WEALTH SERVICES, LLC located in Campbell, California.
Samuel is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2017. Samuel has worked at 8 firms and has passed the Series 66, SIE and Series 7 exams.
Question & Answer
Aliases
Other business activities
CRS (Client Relationship Summary) - RIA
Click below to view Samuel Benjamin Cannon's CRS (Customer Relationship Summary).
Certified licenses
Experience
July 23, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 42 West Campbell Ave Third Floor, Campbell, CA 95008July 23, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 42 West Campbell Ave Third Floor, Campbell, CA 95008Office #2: 42 West Campbell Ave Third Floor, Campbell, CA 95008October 25, 2019 - September 8, 2025
AVANTAX ADVISORY SERVICES
October 25, 2019 - September 8, 2025
AVANTAX INVESTMENT SERVICES, INC.
September 18, 2019 - October 25, 2019
1ST GLOBAL ADVISORS INC
September 17, 2019 - October 25, 2019
1ST GLOBAL CAPITAL CORP.
July 25, 2018 - September 10, 2019
FIDELITY PERSONAL AND WORKPLACE ADVISORS
June 7, 2017 - September 9, 2019
FIDELITY BROKERAGE SERVICES LLC
Primary Firm SEC Registration
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644 / SEC#: 801-20406
State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
Visual representation of state registrations
(7/23/2025)
(7/23/2025)
Exams
FINRA
Current Firm
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644 / SEC#: 801-20406
Contact information
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 | ||
| 11/18/2022 |
Red Flags
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