JH

Jeffrey P. Heard

CETERA INVESTMENT ADVISERS
NATCHITOCHES, LA 71457
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CRD#: 6712662
JH

Professional summary


Jeffrey Patrick Heard is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Natchitoches, Louisiana and CETERA INVESTMENT SERVICES LLC located in Eunice, Louisiana.

Jeffrey is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2017. Jeffrey has worked at 4 firms and has passed the Series 66, SIE and Series 7 exams.

Question & Answer


Are you a "fiduciary"?
Yes

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

CRS (Client Relationship Summary) - RIA


Click below to view Jeffrey Patrick Heard's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

August 10, 2022 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 315 Royal Street, Natchitoches, LA 71457Office #2: 2250 W Laurel Avenue, Eunice, LA 70535Office #3: 8360 W. 70th Street, Greenwood, LA 71033Office #4: 329 W Pont Des Mouton Road, Lafayette, LA 70507Office #5: 5672 I-49 N. Service Road, Opelousas, LA 70570Office #6: 233 W. Main Street, Ville Platte, LA 70586Office #7: 1301 Camelia Blvd., Lafayette, LA 70508
RIA
CRD#: 105644
NATCHITOCHES, LA
Current

August 10, 2022 - Present

CETERA INVESTMENT SERVICES LLC

Office #1: 2250 W. Laurel Avenue, Eunice, LA 70535Office #2: 8360 W. 70th Street, Greenwood, LA 71033Office #3: 329 W Pont Des Mouton Road, Lafayette, LA 70507Office #4: 315 Royal Street, Natchitoches, LA 71457Office #5: 5672 I-49 N. Service Road, Opelousas, LA 70570Office #6: 3601 Johnston Street, Lafayette, LA 70503Office #7: 233 W. Main Street, Ville Platte, LA 70586Office #8: 1301 Camelia Blvd., Lafayette, LA 70508
BD
CRD#: 15340
Eunice, LA
Past

January 21, 2020 - August 10, 2022

HANCOCK WHITNEY INVESTMENT SERVICES INC.

RIA
CRD#: 40637
OPELOUSAS, LA
Past

January 21, 2020 - August 10, 2022

HANCOCK WHITNEY INVESTMENT SERVICES INC.

BD
CRD#: 40637
OPELOUSAS, LA
Past

February 20, 2018 - January 16, 2020

CETERA INVESTMENT ADVISERS LLC

RIA
CRD#: 105644
LAFAYETTE, LA
Past

February 20, 2018 - January 16, 2020

CETERA INVESTMENT SERVICES LLC

BD
CRD#: 15340
LAFAYETTE, LA
Past

September 29, 2017 - January 25, 2018

OSAIC INSTITUTIONS, INC.

RIA
CRD#: 35371
LAFAYETTE, LA
Past

May 24, 2017 - January 25, 2018

OSAIC INSTITUTIONS, INC.

BD
CRD#: 35371
LAFAYETTE, LA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
California
(8/10/2022)
RR
Indiana
(8/10/2022)
RR
Kentucky
(8/10/2022)
RR
Louisiana
(8/10/2022)
IAR
Louisiana
(8/10/2022)
RR
Mississippi
(8/10/2022)
RR
Texas
(8/10/2022)
IAR
Texas
(8/10/2022)

Exams


State Security Law Exam
RR
IAR
Series 66
Date: 9/28/2017
Uniform Combined State Law Examination
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
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Contact information


Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705

SEC notice filing (53 States and Territories)


Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Regulatory assets under management


Total Number of Accounts584,487
AUM (Assets Under Management)$ 163,792,814,520

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
12/13/2024
09/26/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Natchitoches, LA 71457

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