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MS

Max Scher

BBR PARTNERS
NEW YORK, NY
·CRD# 6681577·7 years experience

Professional Summary

Max Scher, who also goes by Max Joshua Scher, Max Scher, is a registered financial advisor currently at BBR PARTNERS, LLC located in New York, New York. Max is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2019. Max has worked at 4 firms and has passed the Series 65, Series 63, Series 57TO, Series 7TO and SIE exams.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Max Joshua Scher, Max Scher

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

7 years in the financial services industry

Current & Past Employments

BBR PARTNERS, LLC·CRD# 109688
RIA
55 East 52nd Street 18th Floor, New York, NY 10055
March 3, 2026 - Present
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
RIA
New York, NY
March 14, 2025 - February 24, 2026
WELLS FARGO CLEARING SERVICES, LLC·CRD# 19616
BD
New York, NY
March 14, 2025 - February 24, 2026
STIFEL, NICOLAUS & COMPANY, INCORPORATED·CRD# 793
RIA
New York, NY
April 4, 2022 - March 31, 2025
STIFEL, NICOLAUS & COMPANY, INCORPORATED·CRD# 793
BD
New York, NY
December 10, 2019 - March 31, 2025
ROSENBLATT SECURITIES INC.·CRD# 18377
BD
New York, NY
November 16, 2019 - November 29, 2019

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Current Firm

BBR PARTNERS, LLC
BBR PARTNERS, LLC

BBR PARTNERS (SF OFFICE), LLC | BBR PARTNERS, LLC

CRD#: 109688 / SEC#: 801-57219
RIA
Registered Investment Advisory firm - SEC (2/8/2000 Approved)

Contact Information

Main Address

55 East 52nd Street 18th Floor, New York, NY 10055

Phone Number

(212) 313-9870

# of Employees

175

SEC notice filing (42 States and Territories)

Registered to provide investment advisory services in 42 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

PART 2A OF FORM ADV (3/31/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,875

AUM (Assets Under Management)

$36,493,200,000

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
11/26/2025Cover PageReport
01/22/2025Cover PageReport
01/22/2024Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
BBR PARTNERS, LLC
BBR PARTNERS, LLC

BBR PARTNERS (SF OFFICE), LLC | BBR PARTNERS, LLC

CRD#: 109688 / SEC#: 801-57219
RIA
Registered Investment Advisory firm - SEC (2/8/2000 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
New York
(3/3/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Apr 2022About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Dec 2019About the Series 63 exam

Series 57TO — Securities Trader Exam

Passed Apr 2023About the Series 57TO exam

Series 7TO — General Securities Representative Examination

Passed Nov 2019About the Series 7TO exam

SIE — Securities Industry Essentials Examination

Passed Sep 2019About the SIE exam

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CRS (Client Relationship Summary) - RIA

BBR PARTNERS, LLC — Registered Investment Advisory firm

Version Date: Fri, Mar 29, 2024

BBR Partners, LLC (“we”, “our”, or “us”) is registered with the U.S. Securities and Exchange Commission (“SEC”) as an investment adviser. Our services and compensation structure differs from that of a registered broker-dealer. Free and simple tools are available to research firms and financial professionals at www.investor.gov/CRS. The site also provides educational materials about broker-dealers, investment advisers and investing. Information in text boxes below are intended to be conversation starters for you to have with us and are required by the instructions to Form CRS.

Our clients generally include families and individuals and the associated entities of those individuals such as trusts, estates, charitable organizations, family partnerships, foundations and business entities. Our services include developing a strategic asset allocation based on clients’ investment objectives, conducting due diligence on managers across the spectrum of investment strategies, selecting managers to implement the allocation we develop, ongoing monitoring of investments, and providing administrative services. As a manager of managers, we may allocate our advisory clients’ assets across a range of traditional and alternative investment managers and strategies. In order to create a comprehensive financial strategy, our holistic approach may also integrate non-investment-related matters such as estate planning, tax planning, insurance planning, family education, and philanthropic planning.

We generally provide our services on a discretionary basis, which means we have the authority to buy and sell investments in your account without speaking to you prior to doing so. Clients will be required to execute subscription agreements to invest in private investments. We may also enter into non-discretionary arrangements. In any event, clients may, at any time, impose specific investment restrictions, in writing, on their accounts.

Currently, we allocate client investment assets primarily among various equity and fixed income separate accounts managed by third-party investment managers, mutual funds, exchange-traded funds, exchange-traded notes and private investment funds, including our administered private investment vehicles and the BBR ALO Fund, LLC (together with the administered private investment vehicles, the “BBR Funds”), in accordance with the client’s designated investment objective(s).

We generally require a $50 million asset level for our investment and wealth management services, which equates to a minimum annual fee of $325,000. For more detailed information about our Advisory Business and the Types of Clients we generally service, please See Items 4 and 7, respectively in our Form ADV Part 2A.


Questions to ask your Professional:

  • Given my financial situation, should I choose an investment advisory service? Why or why not?
  • How will you choose investments to recommend to me?
  • What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

Our annual advisory fee is generally based upon a percentage of the market value of assets placed under our management. Fees may vary based on asset size, and the nature and complexity of each client’s particular needs. Our advisory fee is inclusive of all of our wealth management services. Our standard annual advisory fee begins at 0.65% and declines based on assets under our management, thereby reducing the fee rate payable to us. We generally charge an administration fee in our administered private investment vehicles, and we charge a unitary management fee in BBR ALO Fund, LLC, as further described in our Form ADV Part 2A. Our advisory fee is prorated and invoiced quarterly, in arrears.

Because our advisory fee is based on the amount of your assets under our management, the more assets you entrust us to manage or the more your assets grow, the more you will pay us for our services. Therefore, we have an incentive to encourage you to increase the amount of assets that you entrust to us.

Your account will be held with a qualified custodian of your choice. Custodians may charge transaction fees for effecting certain securities transactions. In addition, your assets can be invested in pooled investment vehicles and/or separately managed accounts. You will bear your pro rata share of the investment management fees and other fees of these investments, which are in addition to the fees you pay us. For pooled investment vehicles, these fees and expenses are described in each fund’s prospectus or offering document and potentially include a management fee and other fund expenses. You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.

For more detailed information about our fees and costs related to our management of your account, please See Item 5 in our Form ADV Part 2A.


Questions to ask your Professional:

  • Help me understand how these fees and costs might affect my investments. If I give you $50,000,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice that we provide you. Here are some examples to help you understand what this means:

  • We may recommend rollovers out of employer-sponsored retirement plans and into Individual Retirement Accounts that we manage for an asset-based fee. If we don’t currently manage your account held with your employer’s plan, this will increase our compensation.

  • We may recommend that you invest in the BBR Funds for which we or our affiliates generally receive fees, separate from our advisory fee. The recommendation that you invest in a BBR Fund presents a conflict of interest. In order to mitigate this conflict of interest, we disclose to each client the costs, benefits and implications of investing in a BBR Fund with respect to a client’s investment objectives. You are not under any obligation to invest in these vehicles.

  • Members of our Investment Committee have been asked to serve on advisory boards of certain unaffiliated investment managers to which we have allocated, and anticipate that we will continue to allocate, client investment assets. These arrangements create conflicts of interest. For more information on these arrangements and how we seek to mitigate these conflicts of interest, please review Item 10 of our Form ADV Part 2A.

For more detailed information about our conflicts of interest, please review Item 4, 11 and 12 of our Form ADV Part 2A.


Questions to ask your Professional:

  • How might your conflicts of interest affect me, and how will you address them?

Our financial professionals are generally compensated on a salary basis and may receive discretionary bonuses. In the event an employee earns a bonus, it is based on various factors. In addition, certain of our financial professionals are equity owners of the firm, in which case they stand to receive a share of the profits of the firm.

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