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JH

Jay William Hovis

CFP®
FINANCIAL FOCUS
CARLSBAD, CA
·CRD# 6647870·10 years experience

Professional Summary

Jay William Hovis, CFP® is a registered financial advisor currently at FINANCIAL FOCUS LLC located in Carlsbad, California and OSAIC WEALTH, INC. located in Carlsbad, California. Jay is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. Jay has worked at 4 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2019

Years of Experience

10 years in the financial services industry

Current & Past Employments

FINANCIAL FOCUS LLC·CRD# 282177
RIA
1917 Palomar Oaks Way Ste 130, Carlsbad, CA 92008
January 8, 2019 - Present
OSAIC WEALTH, INC.·CRD# 23131
RIA
BD
1925 Palomar Oaks Way Suite 107, Carlsbad, CA 92008
June 14, 2024 - Present
SECURITIES AMERICA, INC.·CRD# 10205
BD
Carlsbad, CA
January 4, 2019 - June 14, 2024
OSAIC SERVICES, INC.·CRD# 133763
RIA
Carlsbad, CA
July 5, 2016 - January 11, 2019
OSAIC SERVICES, INC.·CRD# 133763
BD
Carlsbad, CA
June 9, 2016 - January 11, 2019

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Current Firm

FF
FINANCIAL FOCUS LLC

FINANCIAL FOCUS LLC

CRD#: 282177 / SEC#: 801-112408
RIA
Registered Investment Advisory firm - SEC (2/8/2018 Approved)
California
Registered Investment Advisory firm - California (3/10/2018 Terminated)
New York
Registered Investment Advisory firm - New York (2/8/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (2/8/2018 Terminated)
Washington
Registered Investment Advisory firm - Washington (2/15/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1925 Palomar Oaks Way #107, Carlsbad, CA 92008

Phone Number

(760) 431-3040

# of Employees

8

SEC notice filing (9 States and Territories)

Registered to provide investment advisory services in 9 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV2A AND 2B (1/29/2026)

Regulatory Assets Under Management

Total Number of Accounts

1,308

AUM (Assets Under Management)

$800,000,000

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. Name: Jay Hovis Position: Sales - Nature: Insurance Sales - Investment Related: No - Hours: 10 Securities Trading Hours: 5 - Start Date: 06/30/2015 Address: 1917 Palomar OaksWay, Suite 130, Carlsbad CA 92008, United States 2. Name: Financial Focus LLC / DBA Position: Financial Planner - Nature: Investment Advisor Representative at Financial Focus LLC -Investment Related: Yes - Hours: 80 - Securities Trading Hours: 40 - Start Date: 01/02/2019 - Address: 1917 Palomar Oaks Way, Suite 130, Carlsbad CA 92008, United States 3. Name: Osaic Wealth, Inc.; Yes; Carlsbad, CA; Broker Dealer; Registered Representative; 06/2024; 80/ HRS MO; 80/ HRS MO 4. THE CROSSINGS AT CARLSBAD GOLF CLUB POSITION: Chairman of Handicap NATURE: I serve on the board as the chairman of the handicap committee for a local golf club INVESTMENT RELATED: No NUMBER OF HOURS: 8 SECURITIES TRADING HOURS: 0 START DATE: 02/09/2026 ADDRESS: 5800 The Crossings Dr, Carlsbad CA 92008, United States DESCRIPTION: Meet with the board monthly and help set up golf events. 5. HOVIS WEALTH MANAGEMENT INC. POSITION: Owner NATURE: It is an S-Corp established for the purpose of ownership of my outside RIA business INVESTMENT RELATED: No NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 0 START DATE: 02/09/2026 ADDRESS: 5841 Jeffries Ranch Road, Oceanside CA 92057, United States DESCRIPTION: I pay some bills Through the S-Corp and payments are received for my advisory revenue.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FF
FINANCIAL FOCUS LLC

FINANCIAL FOCUS LLC

CRD#: 282177 / SEC#: 801-112408
RIA
Registered Investment Advisory firm - SEC (2/8/2018 Approved)
California
Registered Investment Advisory firm - California (3/10/2018 Terminated)
New York
Registered Investment Advisory firm - New York (2/8/2018 Terminated)
Texas
Registered Investment Advisory firm - Texas (2/8/2018 Terminated)
Washington
Registered Investment Advisory firm - Washington (2/15/2018 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(6/14/2024)
IAR
California
(1/8/2019)
RR
California
(6/14/2024)
RR
Virginia
(6/14/2024)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Jul 2016About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Jun 2016About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Jay William Hovis's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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