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Robert P Finley

Robert P Finley

CFP®
VIRTUE ASSET MANAGEMENT
BARRINGTON, IL
·CRD# 6630435·10 years experience

Professional Summary

Robert P Finley, CFP® is a registered financial advisor currently at VIRTUE ASSET MANAGEMENT LLC located in Barrington, Illinois. Robert is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2016. Robert has worked at 1 firm.

At a Glance

Always Fiduciary

Fiduciary Standard

Fee Structure

$500K–$1M

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Who I Serve

Corporate Executives
High Net Worth Individuals & Families

Services Offered

  • Financial Planning
  • Retirement Planning
  • Investment Management
  • Estate & Legacy Planning

Specializations

Divorce Planning

Other Aliases

There are no additional aliases reported.

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2006

Years of Experience

10 years in the financial services industry

Current & Past Employments

VIRTUE ASSET MANAGEMENT LLC·CRD# 283438
RIA
308 W. Main Street, Barrington, IL 60010
April 15, 2016 - Present

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Current Firm

VIRTUE ASSET MANAGEMENT LLC
VIRTUE ASSET MANAGEMENT LLC

VIRTUE ASSET MANAGEMENT LLC | VIRTUE ASSET MANAGEMENT, LLC

CRD#: 283438 / SEC#: 801-123564
RIA
Registered Investment Advisory firm - SEC (3/30/2022 Approved)
Illinois
Registered Investment Advisory firm - Illinois (3/31/2022 Terminated)
Texas
Registered Investment Advisory firm - Texas (3/31/2022 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (3/31/2022 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

308 W. Main Street, Barrington, IL 60010

Phone Number

(847) 892-7145

# of Employees

3

SEC notice filing (4 States and Territories)

Registered to provide investment advisory services in 4 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

VIRTUE ASSET MANAGEMENT ADV PART 2A (7/7/2026)

Regulatory Assets Under Management

Total Number of Accounts

261

AUM (Assets Under Management)

$211,417,028

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

Barrington Chamber Board Member Since 01/2026 Not Investment Related Evergreen Cemetery Non Profit Association Board Member/Treasurer Since 01/2026 Not Investment Related

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
VIRTUE ASSET MANAGEMENT LLC
VIRTUE ASSET MANAGEMENT LLC

VIRTUE ASSET MANAGEMENT LLC | VIRTUE ASSET MANAGEMENT, LLC

CRD#: 283438 / SEC#: 801-123564
RIA
Registered Investment Advisory firm - SEC (3/30/2022 Approved)
Illinois
Registered Investment Advisory firm - Illinois (3/31/2022 Terminated)
Texas
Registered Investment Advisory firm - Texas (3/31/2022 Terminated)
Wisconsin
Registered Investment Advisory firm - Wisconsin (3/31/2022 Terminated)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Illinois
(4/15/2016)
IAR
Texas
(1/26/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

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CRS (Client Relationship Summary) - RIA

Click below to view Robert P Finley's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Services Offered by Robert

  • Financial Planning
  • Retirement Planning
  • Investment Management
  • Estate & Legacy Planning

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Robert P Finley
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