William L. Kessel

CETERA INVESTMENT ADVISERS LLC

BLOOMFIELD HILLS, MI 48304

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CRD#: 6610653

Professional summary

William Lawrence Kessel, who also goes by William Kessel, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Bloomfield Hills, Michigan and SAGEVIEW ADVISORY GROUP, LLC located in Birmingham, Michigan.

William is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. William has worked at 6 firms and has passed the Series 66, SIE and Series 7 exams.

Question & Answer

Are you a "fiduciary"?

Yes

Aliases

William Kessel

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) HONEYBAKED HOCKEY; ASSISTANT HOCKEY COACH; EDUCATION/TEACHING; START DATE: 5/1/2017; 40 HOURS PER MONTH. 2) SAGEVIEW ADVISORY GROUP LLC; EMPLOYEE; REGISTERED INVESTMENT ADVISOR; START DATE: 4/22/2022; 160 HOURS PER MONTH.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Lawrence Kessel's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®

None

Experience

Current

November 12, 2020 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 35980 Woodward Ave Suite 300, Bloomfield Hills, MI 48304

RIA

CRD#: 105644

BLOOMFIELD HILLS, MI

Current

December 22, 2021 - Present

SAGEVIEW ADVISORY GROUP, LLC

Office #1: 280 N. Old Woodward Ste 100, Birmingham, MI 48009

RIA

CRD#: 126777

Birmingham, MI

Current

September 8, 2022 - Present

CETERA ADVISORS LLC

Office #1: 280 N Old Woodward Ave Ste 100, Birmingham, MI 48009

CRD#: 10299

BIRMINGHAM, MI

Past

June 25, 2018 - November 12, 2020

FIRST ALLIED ADVISORY SERVICES, INC.

RIA

CRD#: 137888

BLOOMFIELD HILLS, MI

Past

June 25, 2018 - September 8, 2022

FIRST ALLIED SECURITIES, INC.

CRD#: 32444

BLOOMFIELD HILLS, MI

Past

May 19, 2016 - June 7, 2018

CIG SECURITIES

CRD#: 129864

SOUTHFIELD, MI

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".

SAGEVIEW ADVISORY GROUP, LLC

401K BFS GROUP, LLC | SAGEVIEW RETIREMENT PLAN CONSULTANTS, INC. | SAGEVIEW GLOBAL PENSIONS, LLC | SAGEVIEW ADVISORY GROUP, LLC | RELATIONAL ADVISORS

CRD#: 126777 / SEC#: 801-64265

RIA

Registered Investment Advisory firm - (5/31/2005 Approved)

California

Registered Investment Advisory firm - (6/7/2005 Terminated)

Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR

means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

Arizona
(9/8/2022)

California
(9/8/2022)

Colorado
(9/8/2022)

Florida
(9/8/2022)

Georgia
(9/8/2022)

Illinois
(9/8/2022)

Indiana
(9/8/2022)

Maine
(9/8/2022)

Massachusetts
(9/8/2022)

IAR

Michigan
(11/12/2020)

Michigan
(9/8/2022)

Missouri
(9/8/2022)

Montana
(9/8/2022)

Nebraska
(9/8/2022)

Nevada
(9/8/2022)

New York
(8/6/2024)

North Carolina
(9/8/2022)

Ohio
(9/8/2022)

Oregon
(9/8/2022)

Pennsylvania
(9/8/2022)

South Carolina
(9/8/2022)

IAR

Texas
(9/20/2021)

IAR

Texas
(12/22/2021)

Texas
(9/8/2022)

Utah
(9/8/2022)

Virginia
(9/8/2022)

Washington
(9/8/2022)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state. Note: This rule does not apply to broker-dealer activity.

Exams

State Security Law Exam

IAR

Series 66

Date: 10/31/2016

Uniform Combined State Law Examination

General Industry/Product Exam

SIE

Date: 10/1/2018

Securities Industry Essentials Examination

General Industry/Product Exam

Series 7

Date: 5/19/2016

General Securities Representative Examination

SRO Registrations

FINRA

Current Firm

SAGEVIEW ADVISORY GROUP, LLC

401K BFS GROUP, LLC | SAGEVIEW RETIREMENT PLAN CONSULTANTS, INC. | SAGEVIEW GLOBAL PENSIONS, LLC | SAGEVIEW ADVISORY GROUP, LLC | RELATIONAL ADVISORS

CRD#: 126777 / SEC#: 801-64265

RIA

Registered Investment Advisory firm - (5/31/2005 Approved)

California

Registered Investment Advisory firm - (6/7/2005 Terminated)

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Contact information

Main Address

4000 Macarthur Blvd. Suite 1050, Newport Beach, CA 92660

Mailing Address

Phone number

(800) 814-8742

Established

Firm type

Fiscal year end

# of Employees

248

SEC notice filing (52 States and Territories)

Documents

Customer Relationship Summary (CRS / SEC)

Latest Form ADV

Part 2 Brochures

SAGEVIEW ADVISORY GROUP ADV PART 2A (3/31/2025)

Regulatory assets under management

Total Number of Accounts	13,295
AUM (Assets Under Management)	$ 238,552,018,915

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

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Firm Stability Insights

William L. Kessel

Professional summary

Question & Answer

Aliases

Other business activities

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view William Lawrence Kessel's CRS (Customer Relationship Summary).

Certified licenses

Experience

SAGEVIEW ADVISORY GROUP, LLC

CETERA ADVISORS LLC

FIRST ALLIED ADVISORY SERVICES, INC.

FIRST ALLIED SECURITIES, INC.

CIG SECURITIES

Primary Firm SEC Registration

SAGEVIEW ADVISORY GROUP, LLC

State Registrations and Notice Filings

Exams

Series 66

Date: 10/31/2016

SIE

Date: 10/1/2018

Series 7

Date: 5/19/2016

FINRA

Current Firm

SAGEVIEW ADVISORY GROUP, LLC

Contact information

SEC notice filing (52 States and Territories)

Documents

Part 2 Brochures

Regulatory assets under management

Red Flags

Company Information

SAGEVIEW ADVISORY GROUP, LLC

TRUST BUT VERIFY

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