BP
Brooke Palmer
J. W. COLE ADVISORS
Chilton, WI 53014
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CRD#: 6583600
BP
Professional summary
Brooke Palmer, who also goes by Brooke Ashlee Nichols, is a registered financial advisor currently at J. W. COLE ADVISORS, INC. located in Chilton, Wisconsin and J.W. COLE FINANCIAL, INC. located in Sauk City, Wisconsin.
Brooke is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. Brooke has worked at 4 firms and has passed the Series 66, SIE and Series 7 exams.
Question & Answer
Are you a "fiduciary"?
Yes
Aliases
Brooke Ashlee Nichols
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
(1) Sun Step Financial; DBA; 603 Water Street, #5, Sauk City, WI 53583; Investment Related; Financial Planning; VP Wealth Planner; Start 7/1/2025; 160 hours/month, 160 hours/month during trading. (2) Bank of Chilton; Contract for revenue sharing; Not investment related; 26 E. Main Street, Chilton, WI 53014; Financial Advisor; Contract in place to provide financial planning and advisory service to clients and prospects; Start 7/1/2025; 20 hours/month, 80 hours/month during trading. (3) Palmer Properties B & G; Home Rental Operation; Not investment related; E13308 Sue Kay Drive, Merrimac, WI 53561; Owner; Start 6/1/25; 3 hours/month, 1 during trading. (4) Ash Brokerage & CPS Horizon; Insurance; Not investment related; 603 Water Street, #5, Sauk City, WI 53583; Insurance Agent; Fixed annuities, life insurance and long-term care insurance; Start 7/1/2025; 16 hours/month, 16 hours/month during trading.
CRS (Client Relationship Summary) - RIA
Click below to view Brooke Palmer's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
July 1, 2025 - Present
J. W. COLE ADVISORS, INC.
Office #1: 26 E Main Street, Chilton, WI 53014Office #3: 603 Water Street #5, Sauk City, WI 53583RIA
CRD#: 112294
Chilton, WI
Current
July 1, 2025 - Present
J.W. COLE FINANCIAL, INC.
Office #1: 603 Water Street #5, Sauk City, WI 53583Office #2: 26 E. Main Street, Chilton, WI 53014BD
CRD#: 124583
Sauk City, WI
Past
May 28, 2021 - July 14, 2025
LPL FINANCIAL LLC
RIA
CRD#: 6413
CHILTON, WI
Past
May 28, 2021 - July 14, 2025
LPL FINANCIAL LLC
BD
CRD#: 6413
CHILTON, WI
Past
September 28, 2016 - June 25, 2021
UBS FINANCIAL SERVICES INC.
RIA
CRD#: 8174
MADISON, WI
Past
August 3, 2016 - June 25, 2021
UBS FINANCIAL SERVICES INC.
BD
CRD#: 8174
MADISON, WI
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
JW
J. W. COLE ADVISORS, INC.
ESHBACH RETIREMENT PLANNING | TILCHIN ASSET MANAGEMENT | JONATHAN ROBERTS ADVISORY GROUP, INC. | JONATHAN ROBERTS ADVISORY GROUP | JAFFE TILCHIN INVESTMENT PARTNERS | J.W. COLE ADVISORS, INC. | J. W. COLE ADVISORS, INC.
CRD#: 112294 / SEC#: 801-60722
RIA
Registered Investment Advisory firm - (11/23/2001 Approved)Arizona
Registered Investment Advisory firm - (12/4/2001 Terminated)Florida
Registered Investment Advisory firm - (12/5/2001 Terminated)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
California(7/1/2025)
RR
Florida(7/1/2025)
RR
Illinois(7/1/2025)
RR
New York(7/1/2025)
RR
Texas(7/1/2025)
RR
Wisconsin(7/1/2025)
IAR
Wisconsin(7/1/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
JW
J. W. COLE ADVISORS, INC.
ESHBACH RETIREMENT PLANNING | TILCHIN ASSET MANAGEMENT | JONATHAN ROBERTS ADVISORY GROUP, INC. | JONATHAN ROBERTS ADVISORY GROUP | JAFFE TILCHIN INVESTMENT PARTNERS | J.W. COLE ADVISORS, INC. | J. W. COLE ADVISORS, INC.
CRD#: 112294 / SEC#: 801-60722
RIA
Registered Investment Advisory firm - (11/23/2001 Approved)Arizona
Registered Investment Advisory firm - (12/4/2001 Terminated)Florida
Registered Investment Advisory firm - (12/5/2001 Terminated)Upgrade to AdvisorCheck Premium
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Contact information
Main Address
4301 Anchor Plaza Parkway Suite 450, Tampa, FL 33634
Mailing Address
Phone number
(813) 935-6776
Established
Firm type
Fiscal year end
# of Employees
512
SEC notice filing (52 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 29,614 |
| AUM (Assets Under Management) | $ 7,195,237,282 |
Red Flags
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Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
J. W. COLE ADVISORS, INC.
CRD#: 112294Chilton, WI 53014TRUST BUT VERIFY
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Contact information
(xxx) xxx-xxxx
xxxxx@xxxx.xxx
