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John Eldridge Morton

KEYSTONE FINANCIAL GROUP
Mt. Sterling, KY
·CRD# 6580382·10 years experience

Professional Summary

John Eldridge Morton is a registered financial advisor currently at KEYSTONE FINANCIAL GROUP, LLC located in Mt. Sterling, Kentucky and LPL FINANCIAL LLC located in Mt Sterling, Kentucky. John is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. John has worked at 3 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

10 years in the financial services industry

Current & Past Employments

KEYSTONE FINANCIAL GROUP, LLC·CRD# 170201
RIA
134 N Maysville Rd Po Box 874, Mt. Sterling, KY 40353
July 14, 2017 - Present
LPL FINANCIAL LLC·CRD# 6413
RIA
BD
611 Tighlman Way, Suite A, Mt Sterling, KY 40353
June 12, 2017 - Present
THRIVENT INVESTMENT MANAGEMENT INC.·CRD# 18387
RIA
Lexington, KY
February 13, 2017 - June 14, 2017
THRIVENT INVESTMENT MANAGEMENT INC.·CRD# 18387
BD
Lexington, KY
March 24, 2016 - June 14, 2017

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Current Firm

KF
KEYSTONE FINANCIAL GROUP, LLC

ATHLETIC ESSENTIALS | WATTS FINANCIAL CORP | STONEWALL MANAGEMENT | SOLOPRENUER FINANCIAL | SEALS FINANCIAL PLANNING | R. L. BROWN WEALTH MANAGEMENT | KEYSTONE FINANCIAL GROUP, LLC | JENNINGS AND ASSOCIATES | J.R. YOUNG COMPANY | HARRIS FINANCIAL

CRD#: 170201 / SEC#: 801-79274
RIA
Registered Investment Advisory firm - SEC (2/26/2014 Approved)

Contact Information

Main Address

527 Wellington Way, Ste 225, Lexington, KY 40503

Phone Number

(859) 317-8316

# of Employees

49

SEC notice filing (21 States and Territories)

Registered to provide investment advisory services in 21 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

KEYSTONE FINANCIAL GROUP, LLC ADV PART 2A (3/13/2026)

Regulatory Assets Under Management

Total Number of Accounts

6,628

AUM (Assets Under Management)

$2,338,235,877

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. 3/20/2018 - Keystone Financial Group, LLC - Investment Related - At Reported Business Location(s) - Registered Investment Advisor DBA - Started 06/01/2017 - 20 Hours Per Month/2 Hours During Securities Trading - I provide investment advisory services thru Keystone Financial Group, LLC, an independent investment advisor firm. I started this business activity in March 2018. I expect to spend approximately 20 hours per month on this activity. Please see the advisory firm's Form ADV for more information about its address, the nature of its business, its owners, and its services at http://www.adviserinfo.sec.gov/IAPD. The firm is separate from and independent of LPL Financial. 2. 3/26/2018 - Morton Financial - Investment Related - At Reported Business Location(s) - Business Entity For Tax/Investment Purposes Only - Started 06/01/2017 - 1 Hour Per Month During Securities Trading. 3. 3/26/2018 - Keystone Financial Group, LLC - Investment Related - At Reported Business Location(s) - DBA for LPL Business (entity for LPL business) - Started 06/01/2017 - 160 Hours Per Month/5 Hours During Securities Trading. 4. 11/01/2019 - Loan - Investment related - At reported business location(s) - start date:11/1/2019. 5. 2/21/2023 - CGM Insurance Co. - Investment Related - Home Based - Insurance Agency - Member - Start Date - 02/01/2023 - 2 Hours Per Month/0 Hours During Securities Trading

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
KF
KEYSTONE FINANCIAL GROUP, LLC

ATHLETIC ESSENTIALS | WATTS FINANCIAL CORP | STONEWALL MANAGEMENT | SOLOPRENUER FINANCIAL | SEALS FINANCIAL PLANNING | R. L. BROWN WEALTH MANAGEMENT | KEYSTONE FINANCIAL GROUP, LLC | JENNINGS AND ASSOCIATES | J.R. YOUNG COMPANY | HARRIS FINANCIAL

CRD#: 170201 / SEC#: 801-79274
RIA
Registered Investment Advisory firm - SEC (2/26/2014 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(11/22/2017)
RR
Florida
(7/31/2017)
RR
Indiana
(9/5/2017)
RR
Kentucky
(6/12/2017)
IAR
Kentucky
(7/14/2017)
RR
Ohio
(1/26/2018)
RR
Tennessee
(11/27/2017)
RR
Wisconsin
(7/22/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Feb 2017About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Apr 2016About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Mar 2016About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view John Eldridge Morton's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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