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Ross B Feldman
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Ross B. Feldman

PARK AVENUE SECURITIES
Saint Cloud, FL
CRD#: 3253228
Ross B Feldman
AdvisorCheck Check Mark
Ross B FeldmanPARK AVENUE SECURITIES

Why Work With Ross

Ross is the founder of Wholistic Wealth and the creator of the Wholistic Possibilities Matrix. After years of working with families and business owners, he saw the same frustrations repeating themselves—people felt like they were making financial decisions in isolation, never fully sure how one choice affected another. Too often, they were overwhelmed by conflicting advice, concerned about hidden risks, and unsure if they were truly on track to meet their goals.

Professional summary


Most people don't come to us because they're behind. They come to us because they're overwhelmed. They've worked hard, built successful careers, raised families, saved consistently—yet many still find themselves asking a simple question: "Is my financial life really working the way it should for me?" The noise of today's financial world has become too loud: market swings, tax law changes, online opinions, screaming headlines ... it seems like advice is coming from every direction. But when everything feels urgent, it becomes difficult to know what truly matters, which advice actually applies to you, and where the opportunities may be hiding. We call this the Possibility Gap—the space between where you are today and where you want to be, or could be. Often, that gap isn't created by a lack of resources or opportunity. It's created by complexity, uncertainty, and information overload. In other words, overwhelm. To help clients navigate that gap, we developed the Wholistic Possibilities Matrix. More than a financial process, it is a way of seeing the bigger picture. By bringing investments, protection strategies, assets, income planning, tax considerations, and legacy goals into a cohesive framework, we help clients gain financial clarity and understand how each decision influences the others. Guided by our Protection First philosophy, we seek to identify risks before they become problems, uncover opportunities that might otherwise be overlooked, and help ensure that every part of a client's financial life is working together in support of their goals and values. We believe financial decisions should not be made in isolation. One decision often impacts many others. By helping clients see those connections clearly, we bring structure to complexity and create greater confidence around the choices that matter most. We believe in moving beyond conventional wisdom, to think "outside of the box." We are not afraid to challenge traditional approaches to financial services.

At a Glance


Paid By: Fixed / Negotiated Fee
Paid By: Commission
Paid By: AUM %
Paid By: Retainer
Min. Asset: $500K–$1M
Serves: Business Owners & Entrepreneurs
Serves: Corporate Executives
Serves: High Earners Not Rich Yet (HENRY)
Serves: High Net Worth Individuals & Families
Serves: Pre-Retirees
Serves: Retirees
Serves: Special Needs Families

Services Offered


Alternative Investments
Estate & Legacy Planning
Financial Planning
Health Care & Long-Term Care Planning
Investment Management
Risk Management & Insurance
Retirement Planning
Tax Planning

Specializations


Annuities
Portfolio Optimization
Roth Conversions
Tax-Loss Harvesting
Special Needs Planning

Client Tip

At Wholistic Wealth, we serve as your guide—helping you navigate the Possibility Gap with clarity & confidence. Our goal is not to add more complexity, but to provide clarity, perspective, & guidance.

Personal quote


I believe the biggest obstacle to financial confidence is rarely a lack of resources. It’s a lack of financial clarity. When you can clearly see where you are, where you're going, and what's possible, you can act with confidence, and move forward with greater certainty.

Aliases


None

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. LegalShield (formerly PRE-PAID LEGAL SERVICES, INC)-Associate of/Referee for LegalShield and IDShield , Start: 02/27/2008, Address: 5745 SW 75th STreet, #325 Gainesville FL 32608, 1 bus hr per month, Not investment related, 2. Singer Songwriter Musician-occasionally perform and record my music for the general public. I may or may not be compensated for this,. Start: 05/01/2012, Address: 5745 SW 75th STreet, #325 Gainesville FL 32608, 5 non bus hrs per month, Not investment related, 3. Wholistic Wealth, LLC - Business entity-currently engaged in the sale of both Guardian and Non Guardian insurance products,. Start: 04/25/2006, Address: 4235 SW 91st Drive Gainesville, FL 32608, 120 bus hrs per month, Investment related, >10% annual compensation, 4) Power of Attorney for Brother and Sister-in-Law, Start date: 06/02/2021, Address: 4235 SW 91st Drive Gainesville, FL 32608, 0 total hours per month, Not investment related, No annual compensation, 5) Power of Attorney for wife, Start date: 06/02/2021, Address: 4235 SW 91st Drive Gainesville, FL 32608, 0 total hours per month, Not investment related, No annual compensation, 6) resilientAF-receive small levels of passive income from as an independent contractor, Start date: 009/01/2021, Address: 4235 SW 91st Drive Gainesville, FL 32608, 0 total hours per month, Not investment related, Less than 10% annual compensation,

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Ross B Feldman's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD


Click below to view Ross B Feldman's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Start date: 2005

Experience


Current

January 2, 2002 - Present

PARK AVENUE SECURITIES LLC

RIA
BD
CRD#: 46173
Saint Cloud, FL
Current

June 6, 2000 - Present

PARK AVENUE SECURITIES LLC

Office #1: 14021 Metropolis Ave., Fort Myers, FL 33912
RIA
BD
CRD#: 46173
FORT MYERS, FL
Past

July 28, 1999 - May 31, 2000

WALNUT STREET SECURITIES, INC.

BD
CRD#: 15840
EL SEGUNDO, CA

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
PA
PARK AVENUE SECURITIES LLC
PARK AVENUE SECURITIES LLC | PARK AVENUE WEALTH MANAGEMENT

CRD#: 46173 / SEC#: 801-58108, 8-51324

RIA
Registered Investment Advisory firm - SEC (11/13/2000 Approved)
District of Columbia
Registered Investment Advisory firm - SEC (1/2/2002 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (New York district office)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Connecticut
(1/9/2026)
IAR
Connecticut
(1/9/2026)
RR
Florida
(1/21/2005)
IAR
Florida
(1/12/2026)
RR
New Jersey
(6/6/2000)
IAR
New Jersey
(1/27/2003)
RR
New York
(6/6/2000)
IAR
New York
(4/16/2021)
RR
North Carolina
(7/13/2001)
RR
Pennsylvania
(1/29/2015)
IAR
Pennsylvania
(1/29/2015)

Exams


What does exam status mean?
State Security Law Exam
RR
IAR
Series 66
Status Unavailable
Passed: 8/16/1999
Uniform Combined State Law Examination
General Industry/Product Exam
RR
SIE
Status Unavailable
Passed: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
RR
Series 7
Status Unavailable
Passed: 7/26/1999
General Securities Representative Examination
SRO Registrations
RR
FINRA

Current Firm


PA
PARK AVENUE SECURITIES LLC
PARK AVENUE SECURITIES LLC | PARK AVENUE WEALTH MANAGEMENT

CRD#: 46173 / SEC#: 801-58108, 8-51324

RIA
Registered Investment Advisory firm - SEC (11/13/2000 Approved)
District of Columbia
Registered Investment Advisory firm - SEC (1/2/2002 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (New York district office)
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Contact information


Main Address
10 Hudson Yards, New York, NY 10001
Mailing Address
10 Hudson Yards, New York, NY 10001
Phone number
+1 (888) 600-4667
Established
Delaware since 08/20/1998
Firm type
Limited Liability Company
Fiscal year end
December
Firm Size
Large
# of Employees
2,073

SEC notice filing (53 States and Territories)


FINRA licenses (53 States and Territories)


Documents


Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

PAS FORM ADV REVISED FIRM BROCHURE (6/18/2026)

Direct owners and executive officers


NamePositionCRD#
THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICAOWNER
BOGGS, ALLEN WARRENHEAD OF PRODUCT & SUPERVISION4751363
CASWELL, MARIANNE GRACEPRESIDENT AND ELECTED MEMBER6424651
DAVARASHVILI, KATEFINOP/PRINCIPAL FINANCIAL OFFICER.5642325
DESROCHERS, CARLELECTED MEMBER7807194
GALLO, JOSEPH MICHAELCHIEF COMPLIANCE OFFICER3108044
HERGAN, JOSHUA NEILGENERAL COUNSEL4572643
MAHER, CARLY PRITCHARDELECTED MEMBER & HEAD OF WEALTH MANAGEMENT STRATEGY AND BUSINESS OPERATIONS4003223
RYNIKER, MICHAEL JOHNPRINCIPAL OPERATIONS OFFICER2474604
VECCHI, MEG RELECTED MEMBER4769594

Regulatory assets under management


Total Number of Accounts82,118
AUM (Assets Under Management)$ 19,575,765,851

Disclosures


Regulatory Event20
Arbitration3

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
11/25/2025
Cover Page
01/22/2025
11/15/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


PARK AVENUE SECURITIES LLC

CRD#: 46173Saint Cloud, FL

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Contact information


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