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Daniel Heaton

CETERA INVESTMENT ADVISERS
WARR ACRES, OK 73132
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CRD#: 6550232
DH
Daniel HeatonCETERA INVESTMENT ADVISERS

Professional summary


Daniel Heaton, who also goes by Daniel Medford Heaton, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Warr Acres, Oklahoma and CETERA WEALTH SERVICES, LLC located in Warr Acres, Oklahoma.

Daniel is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2015. Daniel has worked at 3 firms and has passed the Series 66, Series 63, Series 7TO, SIE and Series 6 exams.

Aliases


Daniel Medford Heaton

Other business activities


Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1. NAME OF OTHER BUSINESS: FIXED INSURANCE WITH VARIOUS COMPANIES INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FIXED INSURANCE START DATE: 11/2019 APX NUMBER OF HOURS PER WEEK: VARIES APX NUMBER OF HOURS DURING TRADING HOURS: VARIES POSITION/TITLE/RELATIONSHIP: INSURANCE AGENT BRIEF DESCRIPTION OF DUTIES: SELLS LIFE, HEALTH, AND ANNUITIES 2. NAME OF OTHER BUSINESS: LADYBUG BAITS, LLC INVESTMENT RELATED: NO ADDRESS: 16717 RAINWATER TRAIL EDMOND OK NATURE OF BUSINESS: COATINGS START DATE: 06/2010 POSITION/TITLE/RELATIONSHIP: PRESIDENT APX NUMBER OF HOURS PER WEEK: 10 APX NUMBER OF HOURS DURING TRADING HOURS: 10 BRIEF DESCRIPTION OF DUTIES: OWNER AND PRESIDENT 3. NAME OF OTHER BUSINESS: APEX FINANCIAL SOLUTIONS, LLC INVESTMENT RELATED: YES ADDRESS: SAME AS REGISTERED LOCATION NATURE OF BUSINESS: FINANCIAL SERVCIES START DATE: 11/2019 POSITION/TITLE/RELATIONSHIP: REPRESENTATIVE APX NUMBER OF HOURS PER WEEK: 25 APX NUMBER OF HOURS DURING TRADING HOURS: 25 BRIEF DESCRIPTION OF DUTIES: PROVIDE FINANCIAL SERVICES 4. NAME OF OTHER BUSINESS: LADYBUG HOLDING INVESTMENT RELATED: NO ADDRESS: 16717 RAINWATER TRAIL EDMOND, OK NATURE OF BUSINESS: MINERAL RIGHTS START DATE: 06/2010 POSITION/TITLE/RELATIONSHIP: OWNER APX NUMBER OF HOURS PER WEEK: MINIMAL APX NUMBER OF HOURS DURING TRADING HOURS: MINIMAL BRIEF DESCRIPTION OF DUTIES: OWNER OF LLC FOR MINERAL RIGHTS 5. NAME OF OTHER BUSINESS: HEATON INSURANCE AGENCY, LLC INVESTMENT RELATED: YES ADDRESS: 5560 NW 72ND WARR ACRES OK NATURE OF BUSINESS: INSURANCE START DATE: 11/2015 POSITION/TITLE/RELATIONSHIP: OWNER APX NUMBER OF HOURS PER WEEK: MINIMAL APX NUMBER OF HOURS DURING TRADING HOURS: MINIMAL BRIEF DESCRIPTION OF DUTIES: AGENCY IS NON-OPERATIONAL AND IN PROCESS OF WINDING DOWN 6. NAME OF OTHER BUSINESS: APEX WEALTH MANAGEMENT, INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 11/2025, POSITION/TITLE/RELATIONSHIP: FINANCIAL PROFESSIONAL, APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES; 7. NAME OF OTHER BUSINESS: VETS REEL RECOVERY; INVESTMENT RELATED: NO; ADDRESS: SAME AS RESIDENTIAL LOCATION; NATURE OF BUSINESS: NON-PROFIT; START DATE: 4/2026; POSITION/TITLE/RELATIONSHIP: FOUNDER/INCORPORATOR; APX NUMBER OF HOURS PER WEEK: 20; APX NUMBER OF HOURS DURING TRADING HOURS: 0; BRIEF DESCRIPTION OF DUTIES: NONPROFIT PROVIDING THERAPEUTIC FISHING, ROD-BUILDING/BAIT PRODUCTION TRAINING, SKILL DEVELOPMENT, AND LONG-TERM LAND-BASED SUPPORT FOR VETERAN MENTAL HEALTH AND REINTEGRATION IN THE OKLAHOMA CITY AREA;

Blog Corner


CRS (Client Relationship Summary) - RIA


Click below to view Daniel Heaton's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses


Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
None

Experience


Current

June 29, 2023 - Present

CETERA INVESTMENT ADVISERS LLC

Office #1: 5560 Nw 72 St Bldg A, Warr Acres, OK 73132
RIA
CRD#: 105644
WARR ACRES, OK
Current

January 6, 2020 - Present

CETERA WEALTH SERVICES, LLC

Office #1: 5560 Nw 72 St Bldg A, Warr Acres, OK 73132
BD
CRD#: 13572
WARR ACRES, OK
Past

April 6, 2023 - June 29, 2023

CETERA WEALTH SERVICES, LLC

RIA
CRD#: 13572
EL SEGUNDO, CA
Past

November 16, 2015 - October 8, 2019

FARMERS FINANCIAL SOLUTIONS, LLC

BD
CRD#: 103863
WARR ACRES, OK

Primary Firm SEC Registration


This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)

State Registrations and Notice Filings


Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.

Visual representation of state registrations

RR
Colorado
(4/30/2026)
RR
Oklahoma
(1/6/2020)
IAR
Oklahoma
(6/29/2023)
RR
Texas
(4/6/2023)
IAR
Texas
(6/29/2023)

Exams


What does exam status mean?
State Security Law Exam
RR
IAR
Series 66
Status Unavailable
Passed: 12/17/2022
Uniform Combined State Law Examination
State Security Law Exam
RR
Series 63
Status Unavailable
Passed: 11/15/2015
Uniform Securities Agent State Law Examination
General Industry/Product Exam
RR
Series 7TO
Status Unavailable
Passed: 7/16/2021
General Securities Representative Examination
General Industry/Product Exam
RR
SIE
Status Unavailable
Passed: 10/1/2018
Securities Industry Essentials Examination
General Industry/Product Exam
SRO Registrations
RR
FINRA

Current Firm


CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS

CRD#: 105644 / SEC#: 801-20406

RIA
Registered Investment Advisory firm - (1/13/1984 Approved)
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Contact information


Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
10,251

SEC notice filing (53 States and Territories)


Documents


Customer Relationship Summary (CRS / SEC)Latest Form ADV

Regulatory assets under management


Total Number of Accounts813,961
AUM (Assets Under Management)$ 256,813,748,739

Accountant surprise examination report


Filing DateForm ADV-E CoverForm ADV-E Report
10/27/2025
Cover Page
12/13/2024
09/26/2023

Red Flags


Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information


CETERA INVESTMENT ADVISERS LLC

CRD#: 105644Warr Acres, OK 73132

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