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Robert Wrona

LPL ENTERPRISE
GRAND RAPIDS, MI
·CRD# 6399431·10 years experience

Professional Summary

Robert Wrona, who also goes by Rob Wrona, Robert Bernard Wrona, is a registered financial advisor currently at LPL ENTERPRISE, LLC located in Grand Rapids, Michigan. Robert is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2016. Robert has worked at 6 firms and has passed the Series 66, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Rob Wrona, Robert Bernard Wrona

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Videos & Posts

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

10 years in the financial services industry

Current & Past Employments

LPL ENTERPRISE, LLC·CRD# 8733
RIA
BD
3033 Orchard Vista Drive Suite 102, Grand Rapids, MI 49546
April 6, 2026 - Present
LPL ENTERPRISE, LLC·CRD# 8733
RIA
BD
3033 Orchard Vista Drive Suite 102, Grand Rapids, MI 49546
April 6, 2026 - Present
REGULUS FINANCIAL GROUP, LLC·CRD# 150631
BD
Grand Rapids, MI
December 2, 2024 - June 26, 2025
REGAL INVESTMENT ADVISORS LLC·CRD# 125004
RIA
Grand Rapids, MI
October 23, 2024 - June 26, 2025
STEWARDSHIP ADVISORY GROUP, LLC·CRD# 165710
RIA
Byron Center, MI
July 1, 2021 - May 16, 2023
UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER·CRD# 20804
BD
Byron Center, MI
July 1, 2021 - May 15, 2023
USA FINANCIAL SECURITIES LLC·CRD# 103857
RIA
Ada, MI
September 6, 2016 - July 1, 2021
USA FINANCIAL SECURITIES LLC·CRD# 103857
BD
Ada, MI
April 8, 2016 - July 1, 2021

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Current Firm

LE
LPL ENTERPRISE, LLC

APPALACHIAN INVESTMENT CORPORATION | LPLE | LPL ENTERPRISE, LLC | LPL ENTERPRISE | HARVEST FINANCIAL CORPORATION WILL DO INVESTMENT ADVISORY BUSINESS ONLY IN CALIFORNIA AS HARVEST ADVISORS | HARVEST FINANCIAL CORPORATION

CRD#: 8733 / SEC#: 801-130883, 8-26037
RIA
Registered Investment Advisory firm - SEC (8/7/2024 Approved)
California
Registered Investment Advisory firm - SEC (11/29/2020 Terminated)
Ohio
Registered Investment Advisory firm - SEC (4/1/2023 Terminated)
Pennsylvania
Registered Investment Advisory firm - SEC (4/7/2023 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Atlanta district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

1055 Lpl Way, Fort Mill, SC 29715

Mailing Address

1055 Lpl Way, Fort Mill, SC 29715

Phone Number

(704) 733-3300

Established

Delaware since 05/25/2023

Firm Type

Limited Liability Company

Fiscal Year End

December

Firm Size

Large

# of Employees

5,215

SEC notice filing (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

FINRA licenses (53 States and Territories)

Registered to provide investment advisory services in 53 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

A58 LPLE (10/8/2026)

Direct owners and executive officers

NamePositionCRD#
LPL HOLDINGS, INC.MANAGING MEMBER—
EVANGELIOU, KIRIAKOS ANDREASSVP, CHIEF COMPLIANCE OFFICER2496177
HORAN-ADAMS, KIRBY LEPAKCHIEF EXECUTIVE OFFICER. PRESIDENT5097259
MALFITANO, STEVEN THOMASPRINCIPAL FINANCIAL OFFICER AND PRINCIPAL OPERATIONS OFFICER, FINOP3178848
MORNINGSTAR, MATTHEW EDWINCHIEF LEGAL OFFICER2510742

Regulatory Assets Under Management

Total Number of Accounts

139,192

AUM (Assets Under Management)

$24,939,385,373

Disclosures

Regulatory Event

3

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
08/28/2026Cover PageReport
06/25/2025Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1. 04/01/2026 - Robert Wrona N/A Non-Variable Insurance - Non-Variable Insurance/Insurance Agency - Investment related - Greenville MI - OBA start date; 03/27/2026 - 160 Hrs/Mth - 160 Hrs During Trading 2. 04/01/2026 - Prudential Advisors - DBA for LPL Business (entity for LPL business) - Investment related - Greenville MI - OBA start date; 03/27/2026 - 160 Hrs/Mth - 160 Hrs During Trading

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
LE
LPL ENTERPRISE, LLC

APPALACHIAN INVESTMENT CORPORATION | LPLE | LPL ENTERPRISE, LLC | LPL ENTERPRISE | HARVEST FINANCIAL CORPORATION WILL DO INVESTMENT ADVISORY BUSINESS ONLY IN CALIFORNIA AS HARVEST ADVISORS | HARVEST FINANCIAL CORPORATION

CRD#: 8733 / SEC#: 801-130883, 8-26037
RIA
Registered Investment Advisory firm - SEC (8/7/2024 Approved)
California
Registered Investment Advisory firm - SEC (11/29/2020 Terminated)
Ohio
Registered Investment Advisory firm - SEC (4/1/2023 Terminated)
Pennsylvania
Registered Investment Advisory firm - SEC (4/7/2023 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Atlanta district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Michigan
(4/6/2026)
IAR
Michigan
(4/6/2026)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Sep 2016About the Series 66 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Apr 2016About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Robert Wrona's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Robert Wrona's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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