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James E Blue II
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James E Blue Ii

CFP®
BLUE ADVISORS
UPPER ARLINGTON, OH
·CRD# 6205303·13 years experience

Quick Tip: Portfolio optimization isn't about chasing winners—it's about aligning your investments with your goals, time horizon, and risk tolerance, then rebalancing regularly to stay on track.

Why Work With James

As a boutique practice, every client receives my full, personal attention — not a junior advisor's. I know your goals, your family, and your story. That relationship-first approach drives every recommendation I make.

Professional Summary

Blue Advisors is a fee-only financial planning and investment management firm based in Columbus, Ohio, serving retirees and busy professionals throughout the region and across the United States. My mission is simple: to help you achieve your financial goals through clear advice, education, and a commitment to your best interests—always.

At a Glance

Always Fiduciary

Fiduciary Standard

Fixed / Negotiated Fee | AUM %

Fee Structure

No Minimum

Account Minimum

Under 20

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Who I Serve

Pre-Retirees
Retirees
Young Professionals & New Investors

Services Offered

  • Financial Planning
  • Estate & Legacy Planning
  • Risk Management & Insurance
  • Investment Management
  • Tax Planning
  • Retirement Planning
  • Education Funding

Specializations

Portfolio Optimization

Biography

With more than 20 years of professional experience in financial planning and investment management, James Blue has partnered with hundreds of retirees and busy professionals to build personalized, comprehensive financial strategies tailored to their life goals. His practice is grounded in a simple belief: every client deserves clear, objective advice delivered with integrity and a fiduciary commitment. As a CERTIFIED FINANCIAL PLANNER™ professional and founder of Blue Advisors, James helps clients navigate complex financial decisions—whether...

Other Aliases

James E. Blue Ii, James Edward Blue

Blog Corner

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Videos & Posts

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Contact Information

Direct

(xxx) xxx-xxxx

LinkedIn

linkedin.com/in/xxxxxx

Facebook

facebook.com/xxxxxx

Email

xxxxx@xxxx.xxx

Website

xxxxxxxxxx.xxx

Languages

xxxxxx

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2009

Years of Experience

13 years in the financial services industry

Current & Past Employments

BLUE ADVISORS·CRD# 316516
RIA
Upper Arlington, OH
September 7, 2021 - Present
WEALTHCARE ADVISORY PARTNERS LLC·CRD# 171976
RIA
Colombus, OH
March 25, 2021 - January 3, 2022
ROOTSTOCK ADVISORS·CRD# 167665
RIA
Sewickley, PA
September 10, 2014 - August 24, 2021
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
RIA
Pittsburgh, PA
August 13, 2013 - September 3, 2014
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED·CRD# 7691
BD
Pittsburgh, PA
July 12, 2013 - September 3, 2014

Education

University of Pittsburgh

·

Bachelor of Science in Business Administration , Finance

Bachelor of Science in Business Administration , Finance

2005

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Doing Business As (DBA) / Local Office

Business Address

2290 Haverford Road, Columbus, OH 43220

Current Firm

BLUE ADVISORS
BLUE ADVISORS

BLUE ADVISORS | BLUE ADVISORY LLC

CRD#: 316516
Ohio
Registered Investment Advisory firm - Ohio (9/7/2021 Approved)
Pennsylvania
Registered Investment Advisory firm - Pennsylvania (10/18/2021 Approved)

Contact Information

Main Address

Upper Arlington, OH

Phone Number

(724) 914-1414

# of Employees

1

Documents

Latest Form ADV

Regulatory Assets Under Management

Total Number of Accounts

47

AUM (Assets Under Management)

$18,413,429

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
IAR
Ohio
(9/7/2021)
IAR
Pennsylvania
(10/18/2021)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 66 — Uniform Combined State Law Examination

Passed Aug 2013About the Series 66 exam

Series 7 — General Securities Representative Examination

Passed Jul 2013About the Series 7 exam

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CRS (Client Relationship Summary) - RIA

Click below to view James E Blue II's CRS (Customer Relationship Summary).

Services Offered by James

  • Financial Planning
  • Estate & Legacy Planning
  • Risk Management & Insurance
  • Investment Management
  • Tax Planning
  • Retirement Planning
  • Education Funding

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James E Blue II
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