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Matthew Phillip Murch

CFP®
CETERA PLANNING PARTNERS
Houston, TX
·CRD# 6111773·14 years experience

Professional Summary

Matthew Phillip Murch, CFP® is a registered financial advisor currently at CETERA PLANNING PARTNERS located in Houston, Texas and CETERA WEALTH SERVICES, LLC located in Houston, Texas. Matthew is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2012. Matthew has worked at 6 firms and has passed the Series 65, Series 63, SIE and Series 7 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

There are no additional aliases reported.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Credentials

CFP®
Certified Financial PlannerSince 2018

Years of Experience

14 years in the financial services industry

Current & Past Employments

CETERA PLANNING PARTNERS·CRD# 129625
RIA
1. 16850 Royal Crest Dr, Houston, TX 770582. 2707 W Baker Rd, Baytown, TX 77521
September 29, 2026 - Present
CETERA WEALTH SERVICES, LLC·CRD# 13572
BD
1. 16850 Royal Crest Drive, Houston, TX 770582. 2707 W Baker Rd, Baytown, TX 77521
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC·CRD# 105644
RIA
Schaumburg, IL
September 5, 2025 - October 9, 2026
AVANTAX PLANNING PARTNERS, INC.·CRD# 106237
RIA
Baytown, TX
March 12, 2024 - September 29, 2026
AVANTAX ADVISORY SERVICES·CRD# 104556
RIA
Baytown, TX
March 17, 2014 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.·CRD# 13686
BD
Houston, TX
October 16, 2012 - September 5, 2025

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Current Firm

CP
CETERA PLANNING PARTNERS

CETERA PLANNING PARTNERS | THE RETIREMENT PLANNING GROUP, LLC | THE RETIREMENT PLANNING GROUP, INC.

CRD#: 129625 / SEC#: 801-62655
RIA
Registered Investment Advisory firm - SEC (1/16/2004 Approved)

Contact Information

Main Address

11460 Tomahawk Creek Pkwy Suite 400, Leawood, KS 66211

Phone Number

(913) 498-8898

# of Employees

78

SEC notice filing (51 States and Territories)

Registered to provide investment advisory services in 51 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

CETERA PLANNING PARTNERS ADV PART 2A SEPT 2026 (9/22/2026)

Regulatory Assets Under Management

Total Number of Accounts

14,107

AUM (Assets Under Management)

$4,164,758,846

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
08/19/2026Cover PageReport
11/24/2025Cover PageReport
08/08/2024Cover PageReport
11/27/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1) INTEGRATED TAX AND WEALTH STRATEGIES POSITION: Employee-Registered Rep NATURE: This is the marketing name for financial svcs. INVESTMENT RELATED: No NUMBER OF HOURS: 180 SECURITIES TRADING HOURS: 130 START DATE: 02/14/2023 ADDRESS: 2707 W Baker Rd, Baytown TX 77521, DESCRIPTION: Wealth Management Advisor. This will include client meetings, strategic relationship management, firm leadership, integration of tax planning and portfolio management. 2) BRIAN STEPHENS POSITION: Consulting NATURE: I provide consulting to Brian. INVESTMENT RELATED: No NUMBER OF HOURS: 1 SECURITIES TRADING HOURS: 0 START DATE: 11/30/2023 ADDRESS: 2707 W Baker Rd, Baytown TX 77521, US DESCRIPTION: I help organize and consult on various questions he may have. I prepare andlead the Houston GTC meeting which has a payment that is issued from Avantax to Brian for my efforts. 3) BCOR ADMINISTRATIVE SERVICES, LLC POSITION: FPC NATURE: Financial Planning Consultantis responsible for growing this book over time through leads and referrals from CPAs affiliated with Avantax Planning Partners. The Financial Planning Consultant partners with a Financial Service Assistant whooffers operational support, allowing the Financial Planning Consultant to focus on the financial needs of clients. I procure business for Avantax Planning Partners, by identifying prospects and partnering with our Planning Team to deliver a clear pathway for clients to achieve financial independence. The Financial Planning Consultant has a wide array of solutions to offer clients, a few would include:Various Tax-Smart StrategiesFinancial PlanningRetirement PlanningInsurance Options INVESTMENT RELATED: No NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 130 START DATE: 01/01/2024 ADDRESS: 2707 W Baker Rd, Baytown TX 77521, US DESCRIPTION: Build and maintain deep relationships and rapport with affiliate CPA firms. Partner and influence affiliate CPAs to provide client leads for Investment Mgmt, Life Insurance, LTC Insurance, and other insurance as needed, and in Broker/Dealer business, including Retirement Plans, Annuities, etc.Partner with Client Development Specialists who create plans for the CPAs to identify leads, and opportunities for existing clients and prospective clients.Develop Investment Policy Statements with CPAs and clients, and determine client needs and appropriate solutions. Coordinate paperwork with the support of the FSA to open new accounts.Meet with clients and CPAs as needed to present proposed solutions, complete paperwork, and follow through on processes.Provide reports to clients, CPAs, and Avantax Planning Partners in a timely and accurate manner.Develop profitable new business relationships through client reviews, with a focus on gathering assets under management and selling appropriate insurance products.Initiate proactive calls daily, to prospects, and existing clients to initiate new business development and grow assets under management.Provide analysis to company CPAs on investment, insurance, and annuity products as needed.Provide effective communication of financial concepts to clients and make recommendations.Maintain knowledge of industry developments and changes.Conduct workshops for clients as prospecting and servicing tools.Work toward continuous quality improvement.Stay current with changing technology, including software and financial programs. Uphold, support, and promote all company policies and procedures.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CP
CETERA PLANNING PARTNERS

CETERA PLANNING PARTNERS | THE RETIREMENT PLANNING GROUP, LLC | THE RETIREMENT PLANNING GROUP, INC.

CRD#: 129625 / SEC#: 801-62655
RIA
Registered Investment Advisory firm - SEC (1/16/2004 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Alabama
(9/5/2025)
RR
Arizona
(9/5/2025)
RR
California
(9/5/2025)
RR
Colorado
(9/18/2025)
RR
Florida
(9/5/2025)
RR
Louisiana
(9/18/2025)
RR
Missouri
(9/18/2025)
RR
North Carolina
(9/18/2025)
RR
Ohio
(9/5/2025)
RR
Oklahoma
(9/18/2025)
RR
Oregon
(9/18/2025)
RR
Texas
(9/5/2025)
IAR
Texas
(9/29/2026)
RR
Virginia
(9/18/2025)
RR
Washington
(10/16/2025)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Feb 2014About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Nov 2012About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 7 — General Securities Representative Examination

Passed Oct 2012About the Series 7 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Matthew Phillip Murch's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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