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Holli Cox Edwards

SMITH, BROWN & GROOVER
MACON, GA
·CRD# 5967474·14 years experience

Professional Summary

Holli Cox Edwards, who also goes by Holli Gail Cox, is a registered financial advisor currently at SMITH, BROWN & GROOVER, INC. located in Macon, Georgia. Holli is registered as a RR (Registered Representative) and started their career in finance in 2012. Holli has worked at 1 firm and has passed the SIE, Series 99 and Series 27 exams.

At a Glance

Best-Interest Standard

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Holli Gail Cox

Blog Corner

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

14 years in the financial services industry

Current & Past Employments

SMITH, BROWN & GROOVER, INC.·CRD# 1329
RIA
BD
1. 4001 Vineville Avenue, Macon, GA 31210-50392. 4001 Vineville Avenue, Macon, GA 31210-5039
October 5, 2012 - Present

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Current Firm

SMITH, BROWN & GROOVER, INC.
SMITH, BROWN & GROOVER, INC.

BROWN AND GROOVER, INC. | SMITH, BROWN AND GROOVER | SMITH, BROWN & GROOVER, INC. | SMITH, BROWN & GROOVER INC. D/B/A SBG WEALTH MANAGEMENT | SBG WEALTH MANAGEMENT, LLC | SBG WEALTH MANAGEMENT

CRD#: 1329 / SEC#: 801-117531, 8-13079
RIA
Registered Investment Advisory firm - SEC (10/24/2019 Approved)
District of Columbia
Registered Investment Advisory firm - SEC (2/25/2020 Terminated)
Georgia
Registered Investment Advisory firm - SEC (9/13/1999 Approved)
North Carolina
Registered Investment Advisory firm - SEC (2/25/2020 Terminated)
Ohio
Registered Investment Advisory firm - SEC (2/25/2020 Terminated)
Tennessee
Registered Investment Advisory firm - SEC (2/26/2020 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Atlanta district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

Contact Information

Main Address

4001 Vineville Avenue, Macon, GA 31210-5039

Mailing Address

4001 Vineville Avenue, Macon, GA 31210-5039

Phone Number

(478) 474-7004

Established

Georgia since 01/01/1967

Firm Type

Corporation

Fiscal Year End

December

Firm Size

Small

# of Employees

7

SEC notice filing (23 States and Territories)

Registered to provide investment advisory services in 23 US states and territories.

FINRA licenses (32 States and Territories)

Registered to provide investment advisory services in 23 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

2026-02-28 SBG ADV2B-TH (3/16/2026)

Direct owners and executive officers

NamePositionCRD#
SMITH, RAYMOND HILL JRCHIEF EXECUTIVE OFFICER731506
BARFIELD, THOMAS EARL JRSENIOR VICE PRESIDENT4518997
EDWARDS, HOLLI COXCHIEF FINANCIAL OFFICER5967474
EDWARDS, HOLLI COXFINANCIAL AND OPERATIONS PRINCIPAL5967474
GAITHER, THOMAS DEWITT JR.PRESIDENT/CHIEF COMPLIANCE OFFICER6007486
GAITHER, THOMAS DEWITT JR.COO/GENERAL SECURITIES PRINCIPAL6007486

Regulatory Assets Under Management

Total Number of Accounts

722

AUM (Assets Under Management)

$284,162,648

Disclosures

Regulatory Event

17

Accountant Surprise Examination Report

Filing DateForm ADV-E CoverForm ADV-E Report
09/17/2025Cover PageReport
10/24/2024Cover PageReport
10/26/2023Cover PageReport

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Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

The advisor shows no other business activity.

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
SMITH, BROWN & GROOVER, INC.
SMITH, BROWN & GROOVER, INC.

BROWN AND GROOVER, INC. | SMITH, BROWN AND GROOVER | SMITH, BROWN & GROOVER, INC. | SMITH, BROWN & GROOVER INC. D/B/A SBG WEALTH MANAGEMENT | SBG WEALTH MANAGEMENT, LLC | SBG WEALTH MANAGEMENT

CRD#: 1329 / SEC#: 801-117531, 8-13079
RIA
Registered Investment Advisory firm - SEC (10/24/2019 Approved)
District of Columbia
Registered Investment Advisory firm - SEC (2/25/2020 Terminated)
Georgia
Registered Investment Advisory firm - SEC (9/13/1999 Approved)
North Carolina
Registered Investment Advisory firm - SEC (2/25/2020 Terminated)
Ohio
Registered Investment Advisory firm - SEC (2/25/2020 Terminated)
Tennessee
Registered Investment Advisory firm - SEC (2/26/2020 Terminated)
BD
Broker-Dealer Firm Regulated by FINRA (Atlanta district office)
Why is a state registration marked "Terminated"? When a firm registers with the SEC (usually after managing $100M+ AUM), it often withdraws separate state firm registrations unless required by that state. The firm can still serve clients there through its individually registered Investment Advisor Representatives (IARs).

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
This advisor is not registered in any state.

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 99 — Operations Professional Examination

Passed Oct 2012About the Series 99 exam

Series 27 — Financial and Operations Principal Examination

Passed Dec 2012About the Series 27 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - BD

Click below to view Holli Cox Edwards's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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