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Pei-shan Ellen Li

Pei-shan E. Li

FINANCIAL ALTERNATIVES
La Jolla, CA 92037
Some features on this profile are disabled
CRD#: 5902854
Pei-shan Ellen Li

Professional summary

Pei-shan Ellen Li, CFP®, who also goes by Ellen Li, Pei-shan Li, is a registered financial advisor currently at FINANCIAL ALTERNATIVES, INC. located in La Jolla, California.

Pei-shan is registered as an IAR (Investment Advisor Representative) and started their career in finance in 2011. Pei-shan has worked at 1 firm .

top-8-questions

Question & Answer

Are you a "fiduciary"?
Yes

Aliases

Ellen Li | Pei-Shan Li

Other business activities

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
The advisor shows no other business activity.

Blog Corner

CRS (Client Relationship Summary) - RIA

Click below to view Pei-shan Ellen Li's CRS (Customer Relationship Summary).
CRS (Customer Relationship Summary)

Certified licenses

Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
CFP®

Certified Financial Planner

Start date: 2011

Experience

Current

April 11, 2011 - Present

FINANCIAL ALTERNATIVES, INC.

Office #1: 7825 Fay Avenue Suite 210, La Jolla, CA 92037
RIA
CRD#: 108245
La Jolla, CA

Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
FINANCIAL ALTERNATIVES, INC.
FINANCIAL ALTERNATIVES, INC.
FINANCIAL ALTERNATIVES | JAMES ALAN FREEMAN,DBA, FINANCIAL ALTERNATIVES | FINANCIAL ALTERNATIVES, INC.

CRD#: 108245 / SEC#: 801-57864

RIA
Registered Investment Advisory firm - (8/25/2000 Approved)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.

IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.

Highlighted states indicate IAR registrations

IAR
California
(4/11/2011)
IAR
Texas
(4/8/2020)

Exams

Current Firm

FINANCIAL ALTERNATIVES, INC.
FINANCIAL ALTERNATIVES, INC.
FINANCIAL ALTERNATIVES | JAMES ALAN FREEMAN,DBA, FINANCIAL ALTERNATIVES | FINANCIAL ALTERNATIVES, INC.

CRD#: 108245 / SEC#: 801-57864

RIA
Registered Investment Advisory firm - (8/25/2000 Approved)
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Contact information

Main Address
7825 Fay Avenue Suite 245, La Jolla, CA 92037
Mailing Address
Phone number
(858) 459-8289
Established
Firm type
Fiscal year end
# of Employees
12

SEC notice filing (6 States and Territories)

Blank US states mapAlaskaHawaiiAlabamaArkansasArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth DakotaNebraskaNew HampshireNew JerseyNew MexicoNevadaNew YorkOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVirginiaVermontWisconsinWest VirginiaWyoming

Documents

Customer Relationship Summary (CRS / SEC)Latest Form ADV

Part 2 Brochures

ADV PART 2A (9/27/2025)

Regulatory assets under management

Total Number of Accounts1,259
AUM (Assets Under Management)$ 559,414,249

Red Flags

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities.

Check for any disclosures as part of your thorough research when choosing an advisor.

Company Information

FINANCIAL ALTERNATIVES, INC.

FINANCIAL ALTERNATIVES, INC.

CRD#: 108245La Jolla, CA 92037

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