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Rick O'neal

MADISON AVENUE SECURITIES
Olathe, KS
·CRD# 5842609·15 years experience

Professional Summary

Rick O'neal, who also goes by Rick Lee O'neal, is a registered financial advisor currently at MADISON AVENUE SECURITIES, LLC located in Olathe, Kansas. Rick is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2011. Rick has worked at 4 firms and has passed the Series 65, Series 63, SIE and Series 6 exams.

At a Glance

Advisory Accounts Only

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Fiduciary Standard

Fee Structure

Account Minimum

Active Clients

Other Aliases

Rick Lee O'neal

Blog Corner

More Resources

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Videos & Posts

This advisor has not added any videos or posts yet.

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Contact Information

This advisor has not claimed their profile yet, so there is no contact information to display at this time.

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Disclosures are events reported to regulators, such as customer disputes, regulatory actions, employment separations, or financial events. Some are resolved, denied, or contested — a disclosure is not a verdict. We recommend asking an advisor directly about any disclosure on their record.

Disclosures on record.

Disclosures can be potential red flags, including customer disputes, regulatory fines, employer terminations, bankruptcies, judgments, liens, or certain criminal activities. Check for any disclosures as part of your thorough research when choosing an advisor.

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Years of Experience

15 years in the financial services industry

Current & Past Employments

Current

MADISON AVENUE SECURITIES, LLCCurrent·CRD# 23224
RIA
BD
Olathe, KS
June 28, 2019 - Present
MADISON AVENUE SECURITIES, LLCCurrent·CRD# 23224
RIA
BD
Olathe, KS
June 28, 2019 - Present

Past

CREATIVEONE SECURITIES, LLCPast·CRD# 152974
RIA
Olathe, KS
July 28, 2016 - June 28, 2019
CREATIVEONE SECURITIES, LLCPast·CRD# 152974
BD
Olathe, KS
July 28, 2016 - June 28, 2019
OSAIC FS, INC.Past·CRD# 3870
RIA
Olathe, KS
February 23, 2016 - August 11, 2016
OSAIC FS, INC.Past·CRD# 3870
BD
Olathe, KS
September 2, 2015 - August 11, 2016
NYLIFE SECURITIES LLCPast·CRD# 5167
BD
Olathe, KS
February 28, 2011 - September 30, 2013

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Current Firm

MA
MADISON AVENUE SECURITIES, LLC

ASHLAND SECURITIES, INC. | MADISON AVENUE SECURITIES, LLC | MADISON AVENUE SECURITIES, INC. | MADISON AVENUE SECURITIES

CRD#: 23224 / SEC#: 801-69919, 8-40426
RIA
Registered Investment Advisory firm - SEC (2/24/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)

Contact Information

Main Address

13500 Evening Creek Dr N #555, San Diego, CA 92128

Mailing Address

13500 Evening Creek Dr N #555, San Diego, CA 92128

Phone Number

(858) 207-1300

Established

Delaware since 05/05/2005

Firm Type

Limited Liability Company

Fiscal Year End

December

Firm Size

Medium

# of Employees

125

SEC notice filing (50 States and Territories)

Registered to provide investment advisory services in 50 US states and territories.

FINRA licenses (53 States and Territories)

Registered to provide investment advisory services in 50 US states and territories.

Documents

Customer Relationship Summary (CRS / SEC)Customer Relationship Summary (CRS / FINRA)Latest Form ADV

Part 2 Brochures

MADISON AVENUE SECURITIES FORM ADV PART 2A (3/31/2026)

Direct owners and executive officers

NamePositionCRD#
KT EQUITY PARTNERS II, LLCDIRECT OWNER—
CALLANAN, DAVID JAMESMANAGER4237166
FIXSEN, VILAYPHONECHIEF OPERATING OFFICER4585926
MCNEES, MARTIN WILLIAMPRESIDENT3168410
PIERSON, MELISSA KAYCHIEF COMPLIANCE OFFICER1685017
WOODS, SANDRA ANNFINOP6200533

Regulatory Assets Under Management

Total Number of Accounts

14,099

AUM (Assets Under Management)

$2,019,427,633

Disclosures

Regulatory Event

8

Arbitration

1

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Other business activities

Information obtained from regulatory filings. Advisors can request corrections through their firm or regulator.

Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.

1)NAME: ANNUITIES & MORE, LLC; INV RELATED: NO; ADDRESSOLATHE, KS 66061; NATURE: SALE OF FIXED, INDEX ANNUITIES, LTC, MEDICARE ADVANTAGE AND MEDICARE SUPPLEMENTS; POSITION: OWNER/AGENT; START DATE: 03/2016; HOURS/MONTH: 120; TRADING HOURS/MONTH: 120; DUTIES:AGENT 2)NAME: BETTER BUSINESS BUREAU OF GREATER KANSAS CITY; INV RELATED: NO; ADDRESS: 8080 WARD PKWY, SUITE 401, KANSAS CITY, MO 64114; NATURE: CREATES A COMMUNITY OF TRUSTWORTHY BUSINESSES AND CHARITIES; POSITION: PRESIDENT EMERITUS; START DATE: 02/2016; HOURS/MONTH: 4; TRADING HOURS/MONTH: 4; DUTIES: PRESIDENT EMERITUS CHANGE 11/2021. 3)NAME: ATTAIN ENTERPRISES, INC. DBA NELSON & COMPANY WEALTH MANAGEMENT; INV RELATED: YES; ADDRESS: OLATHE, KS 66061; NATURE: SALE OF FIXED, INDEX, LIFE & DISABILITY INSURANCE; POSITION: OWNER/AGENT; START DATE: 03/2013; HOURS/MONTH: 40; TRADING HOURS/MONTH: 40; DUTIES: OWNER/AGENT 4)NAME: R&S MOVING, LLC; INV RELATED: NO; ADDRESS: OLATHE, KS 66061; NATURE: HOLDING COMPANY FOR REAL ESTATE RENTALS; POSITION:OWNER; START DATE: 01/2012; HOURS/MONTH: 4; TRADING HOURS/MONTH: 0; DUTIES: OWNER 5)NAME:R&S O'NEAL, INC.; INV RELATED: NO; ADDRESS: OLATHE, KS 66061; NATURE: HOLDING COMPANY FOR REAL ESTATE RENTALS; POSITION: CO-OWNER; START DATE: 01/1990; HOURS/MONTH: 4; TRADING HOURS/MONTH: 0; DUTIES:OWNER 6)NAME: WE DEVELOPE CREDIT UNION; INV RELATED: NO; ADDRESS: 5737 SWOPE PKWY, KANSAS CITY, MO 64130; NATURE: START-UP CREDIT UNION-IT WILL PROVIDE BANKING SERVICES TO THE URBAN CORE OR GREATER KANSAS CITY; POSITION: TREASURER; START DATE: 08/2018; HOURS/MONTH: 4; TRADING HOURS/MONTH: 0; DUTIES: TREASURER 7)NAME: WHITEGLOVE WORKSHOPS; INV RELATED: NO; ADDRESS: 3883 TELEGRAPH ROAD, SUITE 102 BLOOMFIELD HILLS, MI 48302; NATURE: EDUCATOR/PRESENTER FOR TAXES IN RETIREMENT OR SOCIAL SECURITY WORKSHOPS; POSITION:EDUCATOR/PRESENTER; START DATE: 10/2017; HOURS/MONTH: 8; TRADING HOURS/MONTH:0 ; DUTIES: EDUCATOR/PRESENTER OF TAXES IN RETIREMENT OR SOCIAL SECURITY WORKSHOPS 8)NAME:ASSOCIATION OF FINANCIAL EDUCATORS; INV RELATED:NO; ADDRESS: OLATHE, KS 66061; NATURE:PRESENT BASIC NON SECURITIES EDUCATION ON FINANCIAL STRATEGIES INVOLVING INSURANCE; POSITION: FINANCIAL CONSULTANT-EDUCATOR-PRESENTER; START DATE: 01/2019; HOURS/MONTH:4; TRADING HOURS/MONTH:0; DUTIES:PRESENT BASIC NON SECURITIES EDUCATION ON FINANCIAL STRATEGIES INVOLVING INSURANCE 9)NAME: ADVISORS EXCEL; INV RELATED:YES; ADDRESS:2950 SW McCLURE ROAD, TOPEKA, KS 66614; NATURE:INSURANCE PRODUCTS OFFERED THROUGH AE, CREATIVE SERVICES PROVIDED BY AE; POSITION:INSURANCE AGENT; START DATE:05/12/2013 ; HOURS/MONTH:40; TRADING HOURS/MONTH:40; DUTIES:INSURANCE SALES 10.) NAME: JJT O'NEAL LIVING TRUST ; INV RELATED: NO ; NATURE: TRUSTEE FOR FAMILY TRUST; POSITION: TRUSTEE ; START DATE: 2/2021 ; HOURS/MONTH: LESS THAN ONE; TRADING HOURS/MONTH: 0; DUTIES: TRUSTEE FOR FAMILY TRUST. 11). NAME: JOTS, LLC INV RELATED: NO ; NATURE: JAMAICAN TRANSPORTATION SERVICE. START DATE: 10/2021 ; HOURS/MONTH: LESS THAN ONE; TRADING HOURS/MONTH: 0; DUTIES: PARTNER OVERSEE OPERATIONS. 12). NAME: INTERNATIONAL CARE & SUPPORT SERVICES: INV RELATED: NO ; NATURE: JAMAICAN LONG TERM CARE FACILITY, NURSING HOME. START DATE: 7/2021 ; HOURS/MONTH: LESS THAN ONE; TRADING HOURS/MONTH: 0; DUTIES: PARTNER OVERSEE OPERATIONS. 13). NOTARY; 14.) NAME: THE WHOLE PERSON; ADDRESS: 3710 MAIN ST, KANSAS CITY, MO 64111; INVESTMENT RELATED: NO; POSITION: BOARD CHAIR (TEMPORARY); DUTIES: KEEP THE ORGANIZATION ON TRACK TOWARD FULFILLING ITS MISSION. HOURS PER WEEK: 2-4 HOURS; START DATE: 04/01/2024. 15.) NAME: CEDAR CREEK HOA; INVESTMENT RELATED: NO; POSITION: PRESIDENT; DUTIES:OVERSEES THE HOA COMMUNITY. HOURS PER WEEK: 2-4 HOURS; START DATE: 10/01/2024. 16.) NAME: ADVISORS EXCEL MEDICARE; INVESTMENT RELATED: NO; ADDRESS: 2950 SW MCCLURE RD, TOPEKA, KS 66614; NATURE OF THE BUSINESS: THEY WILL SELL THE MEDICARE BUSINESS TO MY REFERRALS; POSITION: REFERRING ADVISOR; HOURS PER WEEK: 12 HOURS; STARR DATE: 6/1/2026

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Primary Firm SEC Registration

This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
MA
MADISON AVENUE SECURITIES, LLC

ASHLAND SECURITIES, INC. | MADISON AVENUE SECURITIES, LLC | MADISON AVENUE SECURITIES, INC. | MADISON AVENUE SECURITIES

CRD#: 23224 / SEC#: 801-69919, 8-40426
RIA
Registered Investment Advisory firm - SEC (2/24/2009 Approved)
BD
Broker-Dealer Firm Regulated by FINRA (Los Angeles district office)

State Registrations and Notice Filings

Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.
RR
indicates the advisor is registered as a Registered Representative in this state, allowing securities offerings such as stocks, bonds, and mutual funds through a broker-dealer.
RR
Arizona
(7/2/2019)
RR
California
(7/2/2019)
RR
Florida
(7/2/2019)
RR
Kansas
(6/28/2019)
IAR
Kansas
(6/28/2019)
RR
Missouri
(6/28/2019)
RR
New York
(5/19/2020)
RR
Oklahoma
(7/2/2019)
RR
Pennsylvania
(1/7/2020)
RR
Texas
(6/28/2019)
IAR
Texas
(12/12/2019)

Don't see your state listed? The advisor may still be able to work with you under the federal De Minimis Rule, which allows up to five investment advisory clients in a state without registration. Some states, like TX, LA, NE, and NH, may still require registration or notice filing. Contact the advisor or their firm to confirm their investment advisory availability in your state.Note:This rule does not apply to broker-dealer activity.

Exams

Financial professionals may take different exams throughout their careers based on the types of services they provide and roles they perform.

Series 65 — Uniform Investment Adviser Law Examination

Passed Feb 2016About the Series 65 exam

Series 63 — Uniform Securities Agent State Law Examination

Passed Aug 2011About the Series 63 exam

SIE — Securities Industry Essentials Examination

Passed Oct 2018About the SIE exam

Series 6 — Investment Company Products/Variable Contracts Representative Examination

Passed Feb 2011About the Series 6 exam
FINRA
SRO Registrations

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CRS (Client Relationship Summary) - RIA

Click below to view Rick O'neal's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

CRS (Client Relationship Summary) - BD

Click below to view Rick O'neal's CRS (Customer Relationship Summary).

CRS (Customer Relationship Summary)

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