LM
Larry D. Money
CETERA INVESTMENT ADVISERS
GREENVILLE, TX 75402
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CRD#: 5587819
LM
Larry Dale MoneyCETERA INVESTMENT ADVISERS
Professional summary
Larry Dale Money, who also goes by Dale Money, is a registered financial advisor currently at CETERA INVESTMENT ADVISERS LLC located in Greenville, Texas and CETERA WEALTH SERVICES, LLC located in Greenville, Texas.
Larry is registered as an IAR (Investment Advisor Representative) and RR (Registered Representative) and started their career in finance in 2008. Larry has worked at 6 firms and has passed the Series 66, SIE and Series 7 exams.
Aliases
Dale Money
Other business activities
Outside business activity is any business or activity undertaken by an advisor that is outside the scope of their relationship with their firm (e.g., consulting services, real estate, freelance work, teaching, etc.). Investors should stay informed about these activities to ensure no conflicts of interest.
1) DALE MONEY, CPA POSITION: Sole Proprietor NATURE: CPA services INVESTMENT RELATED: No NUMBER OF HOURS: 160 SECURITIES TRADING HOURS: 160 START DATE: 03/01/2001 DESCRIPTION: CPA Services 2) RAFFA CLINIC POSITION: Board Chair NATURE: Raffa Clinic is a faith-based pregnancy resource clinic providing FREE services to women and men related to crisis or unexpected pregnancies including sonograms, parenting classes and many other free resources to help in this time. INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 0 START DATE: 01/19/2016 ADDRESS: 2612 Jordan Street, Greenville TX 75401, United States DESCRIPTION: Duties of the Board Chair are to preside over all board meetings and to give overall vision and direction to the organization. Our Board members to not actively engage in the daily operations, rather this is handled by our Executive Director. The Board Chair along with the Board hires, fires and evaluates the Executive DirectorWe do not own, handle or expect to own or handle any securities. 3) NAME OF OTHER BUSINESS: MONEY FINANCIAL LLC; INVESTMENT RELATED: YES, ADDRESS: SAME AS REGISTERED LOCATION, NATURE OF BUSINESS: FINANCIAL SERVICES, START DATE: 7/2026, POSITION/TITLE/RELATIONSHIP: OWNER, APX NUMBER OF HOURS PER WEEK: 40, APX NUMBER OF HOURS DURING TRADING HOURS: 32.5, BRIEF DESCRIPTION OF DUTIES: DBA FOR FINANCIAL SERVICES; 4) RAFFA CLINIC POSITION: Treasurer NATURE: Raffa Clinic is a faith-based pregnancy resource clinic providing FREE services to women and men related to crisis or unexpected pregnancies including sonograms, parenting classes and many other free resources to help in this time. INVESTMENT RELATED: No NUMBER OF HOURS: 3 SECURITIES TRADING HOURS: 0 START DATE: 02/01/2023 ADDRESS: 2612 Jordan Street, Greenville TX 75401, United States DESCRIPTION: Duties of the Treasure rare to present the financial statements at board meetings and to give financial direction and perspective to the organization. Our Board members to not actively engage in the daily operations, rather this is handled by our Executive Director. The Treasurer along with the rest of the Board approves budgets, hires, fires and evaluates the Executive Director. The organization owns no securities other than bank CDs which are handled by the Executive Director upon directions from the full Board. 5) MONEY TREE PROPERTIES POSITION: Owner & Secretary NATURE: Myself and my six adult children intend to start an LLC for the purpose of purchasing, renovating, and then selling properties for a profit. INVESTMENT RELATED: Yes NUMBER OF HOURS: 10 SECURITIES TRADING HOURS: 1 START DATE: 08/15/2024 ADDRESS: 2609 Eastland, Suite B, Greenville TX 75402, United States DESCRIPTION: As the secretary, I would keep the LLC on track with all government reporting for the LLC (most of which would be outsourced to a Registered Agent) and help ensure we comply with all pertinent regulations & laws.As part owner, I would be involved in occasional "workdays" (primarily evenings or weekends) for cleanup and light construction as my skills allow).My kids are highly skilled in various construction fields (which is why they had the idea of starting this business as a family in the first place)
CRS (Client Relationship Summary) - RIA
Click below to view Larry Dale Money's CRS (Customer Relationship Summary).
Certified licenses
Advisors may have various certifications and credentials from different organizations. AdvisorCheck highlights these seven certifications - AIF®, CFP®, ChFC®, CFA, CLU®, CIMA®, CPWA®
NoneExperience
Current
September 5, 2025 - Present
CETERA INVESTMENT ADVISERS LLC
Office #1: 2609 Eastland Suite B, Greenville, TX 75402RIA
CRD#: 105644
GREENVILLE, TX
Current
September 5, 2025 - Present
CETERA WEALTH SERVICES, LLC
Office #1: 2609 Eastland Suite B, Greenville, TX 75402BD
CRD#: 13572
GREENVILLE, TX
Past
October 25, 2019 - September 5, 2025
AVANTAX ADVISORY SERVICES
RIA
CRD#: 104556
GREENVILLE, TX
Past
October 25, 2019 - September 5, 2025
AVANTAX INVESTMENT SERVICES, INC.
BD
CRD#: 13686
GREENVILLE, TX
Past
January 1, 2009 - October 25, 2019
1ST GLOBAL ADVISORS INC
RIA
CRD#: 111133
GREENVILLE, TX
Past
November 26, 2008 - October 25, 2019
1ST GLOBAL CAPITAL CORP.
BD
CRD#: 30349
GREENVILLE, TX
Primary Firm SEC Registration
This SEC-registered firm can serve clients nationwide. Some states may require the firm to submit a notice filing if the firm has more than 5 clients or a physical office there. You can view these state-level filings under the section titled "State Registrations and Notice Filings".
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)State Registrations and Notice Filings
Listed states reflect where the advisor is authorized to serve clients under state regulations.
IAR
means the advisor is registered as an Investment Advisor Representative in this state and is authorized to provide investment advice to clients there.RR
indicates the advisor is registered as a Registered Representative in this state, allowing them to offer securities such as stocks, bonds, and mutual funds through a broker-dealer.Visual representation of state registrations
RR
Arkansas(9/5/2025)
RR
Louisiana(9/5/2025)
RR
Missouri(9/5/2025)
RR
Nebraska(9/5/2025)
RR
Texas(9/5/2025)
IAR
Texas(9/5/2025)
Exams
State Security Law Exam
General Industry/Product Exam
General Industry/Product Exam
SRO Registrations
RR
FINRA
Current Firm
CI
CETERA INVESTMENT ADVISERS LLC
CETERA ADVISOR NETWORKS | TERRA FINANCIAL PLANNING GROUP LTD | GENWORTH FINANCIAL ADVISERS CORPORATION | FIRST ALLIED ADVISORY SERVICES | CETERA INVESTMENT ADVISERS LLC | CETERA ADVISORS
CRD#: 105644 / SEC#: 801-20406
RIA
Registered Investment Advisory firm - (1/13/1984 Approved)Loading...
Contact information
Main Address
1450 American Lane 6th Floor, Suite 650, Schaumburg, IL 60173-2096
Mailing Address
Phone number
(310) 257-7880
Established
Firm type
Fiscal year end
# of Employees
7,705
SEC notice filing (53 States and Territories)
Regulatory assets under management
| Total Number of Accounts | 584,487 |
| AUM (Assets Under Management) | $ 163,792,814,520 |
Accountant surprise examination report
| Filing Date | Form ADV-E Cover | Form ADV-E Report |
|---|---|---|
| 10/27/2025 | ||
| 12/13/2024 | ||
| 09/26/2023 |
Red Flags
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Check for any disclosures as part of your thorough research when choosing an advisor.
Company Information
CETERA INVESTMENT ADVISERS LLC
CRD#: 105644Greenville, TX 75402TRUST BUT VERIFY
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